17 Blog Post Promotion Tactics (That Actually Work)

17 Blog Promotion Tactics That Actually Work

What is the point in writing a blog post if nobody actually reads it?

Well today, I am going to share with you 17 blog post promotion tactics that will ensure that this doesn’t happen to you.

The number one question I see being asked and that I get asked all the time is…

How can I get more traffic to my blog?

You can post on social media, you can improve search engine visibility, use Scoop.it or something similar.

But do these things really help?

The problem really is that most people do a bit of this and a bit of that… Heard the saying, “Jack of all trades master of none.”

Let’s put a stop to this as I reveal 17 blog promotion tactics that you can employ straight away.

1. Tell Your Mentions They Have Been Featured And Get Some Easy Traction

When you write an epic blog post you should always link out to authorities in your niche. Not only does it satisfy Google but it also helps you get your content in front of a big audience.

Blog post promotion tactics - Email Outreach Example

How can linking out bring YOU traffic though?

Now I will be honest… not everyone you mention and reach out to will share your content. To be honest some might not even read your new post themselves but the majority of people will especially if you have linked to them.

Think how you would feel if you woke up to an email saying that one of your blog posts had been featured on another blog.

I know I would be well chuffed and I would definitely share with my audience.

Let me show you how you can really make this work for you.

Step One: Write down all the main points in your article and head over to Google. Enter the first in and look at the first page, these are potential external links for your article.

Step Two: Once you find an article that would be a good resource for your blog you need to find the contact details for the blog.

If it’s an authority site like Hubspot or Inc just link to the article and look for contact details of the author. If it’s a blog like this one then just look for the owners contact details.

I always look for an email but if I have no luck a simple Tweet to the person can do the trick.

You can use this nifty little tool to help you find emails. It’s free! I have found most email addresses with this tool but sometimes it doesn’t manage.

Step 3: When it comes to adding the link you can make it a contextual link that blends into the article.

However, I like to add quotes, picture, and link. This just adds a little more value to the blogger as it makes them stand out on the post.

Step 4: Once you have added all your external links to your article, it is time to reach out and tell them about it.

Obviously publish the post too.

Here is an example script you can use…

Subject: I just featured you…

Message: Hi Name,

I just wanted to reach out to you because I read your post BLOG POST TITLE. I loved every bit of it especially THE PART THAT MADE YOU LINK 

I had to feature your post on my latest post BLOG POST NAME, here is the link LINK

If you have a moment I would love to know your feedback

Cheers

NAME

This email is personal to the blogger, you are not asking for anything apart from feedback. Being too forward can be off putting, take it slow and gentle and you will get better results.

I would say 8 out of 10 times people will share without being asked.

Step 5: Now when you get some awesome feedback or a well done, simply re-write the feedback as a testimonial and ask the person if you can publish this.

Tell them you will link again to them.

This adds some social proof your blog and helps  build your authority. You just got yourself a testimonial from an expert in your field.

Plus a share.

It’s a win win for everyone!

Adam Connelll - Link Bulding StrategiesTip From Adam Connell:

“People love to share stuff that makes them look good. So when you say cool stuff about them in a post, chances are they’ll share it with their audience. Not always, but sometimes.”

Read The Article Here / Click Here To Tweet

2. Tell Your Existing Network And Let Them Tell The World With This Blog Post Promotion Tactic

Believe it or not, you actually have your own promotions team already.

No, I have not gone mad.

Think about it, though, how many friends do you have on Facebook? How many of them will share just because it is you?

I always ask my mom to share my stuff. She is from the era when typewriters were the IN thing. She is not interested in any of this marketing mumbo jumbo.

…but she always shares my content, and guess what? Some of her friends read my stuff and share it on.

This is the easiest ways to get some eyes to your content.

If you know them ask them to leave a comment and this will give your post some social proof too.

So how do you nail this tactic?

Sean Si Blog Promotion TacticsTip From Sean Si:

“There’s nothing wrong with asking, in fact, initial shares from my posts usually come from people inside our office and my sister. Well, because I ask them to read and share it. In fact, by just asking, your social engagement can grow by 40+%!”

Read The Article Here / Click Here To Tweet

Step One: Go on to Facebook and find 10 people (or more) you know you will share your content. They don’t have to be directly interested because they may have people on their friend’s list that are.

Just find people you know will share!

Step Two: Reach out to them via private message and ask them to post a status on their timeline. something like this…

Hi Name, I have just written a new post on my blog any chance you can post this on your timeline…

Just read this cool article about TOPIC, if this seems like something you’d be interested in please check it out. <link>.

Thank you so much, if your not too busy you could leave a nice little comment on  the blog post too. 🙂

The more personal you can be the better. This should be easy because they are actually your friends.

Step Three: That is pretty much it but if you want you can set up the link as a bit.ly link for each person. By doing this you can see which person brought you the most views.

If you find that one person delivers more clicks then you know you have to share your content with them in the future.

If something works, do more of it!

3. Use BuzzSumo To Get Your Content In Front Of Influential People

I absolutely love Buzzsumo, it is a great tool to see what content really does well within your niche. It also shows you how many times a piece of content has been shared too.

It is also great tool to find out who to share your content with for maximum impact.

If a similar post to yours has had thousands of shares then there is no reason why yours can’t too.

Well if you know what you’re doing… This tool can be used to fine tune most blog post promotion tactics.

Step One: Head over to Google and in the search box type in your blog posts main keyword or topic.

Step Two: Take the first result and enter it into BuzzSumo. You can go straight to Buzzsumo and enter the topic also.

Blog post promotion tactics - Buzzsumo Example

Step Three: Click On the button that says view sharers.

View Sharers Buzzsumo

Bang!

You now can see the people that have shared this post.

These people are super targeted to your topic which means they are much more likely to share your awesome post.

Step Four: Reach out to each of them. I use Brian Dean’s method for outreaching here because it is gentle and yields the best results.

First send them a permission email that introduces you and asks if they mind you sharing your link with them. Sending a link in the first email is just asking to be sent straight to the bin.

It’s just too pushy!

Here’s an example…

Hey NAME,

I just wanted to reach out because I saw you had shared BLOG POST. It’s an awesome post.

I have actually have just written a new post about TOPIC, would it be ok to send you over the link?

Cheers

NAME

If they say it’s cool send them your link…

Awesome, here is the link http://example-post.com 

Would love to know what you think.

Cheers

NAME

These are really soft emails, you are not asking for anything. Most people will share automatically.

When they get back saying what they thought about your post you can ask them to share if they haven’t already done so.

4. Use Ahrefs To Uncover More Explosive Social Sharing Opportunities

When most people think of Ahrefs they automatically think of uncovering backlink sources. This tool is also great for finding blogs to share your content with too.

Think about it.

If these people link to a certain page you can bet they will be more than happy to share yours.

Don’t forget they may actually link to you also. Two benefits in one for you here.

Step One: Take the first page results for your main keyword again and enter the first one into Ahrefs.

Step Two: Click on the section that says links. This will display all the links pointing to this page.

Ahrefs Backlinks Button

Some will be total garbage like from bookmarks etc…

Some will be pure gold, though!

Ahrefs Search Example

Step Three: Take the first high-quality source you find, put the author or blog into Twitter.

What is their following like. For maximum impact you want the author/blog to have a lot of followers.

Next, how active are they? Check their feed and see the last time they posted. There is no point reaching out if they haven’t shared anything for years.

Step Four: Reach out to the blog/author. You can use twitter or another social network but if possible I always try and stick to email outreach.

Like the Buzzsumo tip, I would use a two-step approach. The first email is to ask for permission and the second email is to deliver link if they agree.

I will say this again never post your link in the first email, it’s far too pushy and the recipient will suspect you are just after a share.

Camilla HallstromA Tip From Camilla Hallstrom

Whatever you do (outreach, writing content, creating a product….), you need to offer value. Very simply put, that’s how you stand out and get a following.

Obviously, there’s more to blogging, but if you’re just starting out and are puzzled about what you need to do, offering value will slingshot you far ahead of your competition (including more seasoned bloggers!). Just start reaching out to blogging peeps and offer to help them in some way. You’ll be surprised how far that’ll get you

Read The Article Here / Click Here To Tweet

5. Get Free Traffic From Facebook Groups

There are little micro-communities in the form of groups inside Facebook. I have found that you can drive free traffic very easily from these.

There is a group for most niches and some are filled with loads of members that are interested about your blogs topic.

You can’t just self-promote though, driving traffic from Facebook groups is similar to forum marketing. You actually have to get involved with the community for the best results.

As long as you have read the rules, and add value most group owners will be happy enough. Always check the Groups rules/guidelines first.

Let me share my tactics with you….

Step One: You first need to find a group that your expertise will fit into. The best way to do this is to look at your competitors and join some of the groups that they participate in.

Type their name in the search box in Facebook and go to their personal profile if you can find it.

If you can’t find their personal profile simply just search for your niche and pick groups with lots of members and that have been active in the last few days.

Find Groups of Facebook User

If you can find the personal profile locate the group’s tab and this will return a list of all the groups that they belong too. Like above join groups with lots of members and that have been active in the last few days.

List Of Facebook Groups

Step Two: Browse the groups for questions that you can add value too. This introduces you to the group and shows them that you are there to help.

Step Three: Give away information and tips without promoting your page.

Step Four: Do this for a few days and then create a small version of your post. This must give the group a lot of value and relate to the post you are promoting.

As tempting as it may be, do not post your link straightaway on the group post.

Step Five: If your post has been well received and you have had at least one comment you can drop your link in the comments.

This appears less spammy.

I shared a quick tip with a group and it started getting likes and comments. All I did was say in the comments…

Thanks guys for your comments, here is more tips you may find useful <link>

I started to get click throughs to the blog post and not one person complained about me doing this.

Add value and be genuine and this method can drive a lot of traffic. I would advise joining a few groups. Then you can post the status in multiple places and drive more traffic.

With Facebook groups you don’t have to worry about duplicate content.

Marianne Manthey Blog Promotion TacticsTip From Marianne Manthey:

“Two of my most successful strategies in growing my own network in the past year has been to join strategic Facebook groups and Twitter chats. These are both great ways to meet other bloggers and make new friends, especially if you’re an introvert!”

Read The Article Here / Click Here To Tweet

6. Journalists Are Your Friends If You Want More Traffic

How good would it feel to wake up and realize that you have just received a link from lifehacker.com or Inc.com?

Awesome if you ask me. These are big publications that receive thousands of traffic daily.

The truth is though it is very hard to get featured on them. If you are a nobody it’s very hard to even get a link in one of their articles.

Unless you have good connections!

I am going to show you how to make life a bit easier with this tactic. Let me show you how to befriend journalists the right way.

Jock Purtle Link BuildingTip From Jock Purtle:

“To get massive results from massive authorities you really have to get on the editors radar. Simply get in contact and start asking them questions about the stories they have wrote.

Once you start to get to know then, simply, start to tell them your story. Once you have a relationship it becomes a lot easier to get featured on the editors platform.”

Read Article HereClick To Tweet

Step One: Go to the site you wish to be featured on, i.e. lifehacker.com, inc.com etc… Look at the last 20+ articles and write down all the authors names.

You will now have a list of authors that contribute to the site.

I would recommend aiming for around 10-20 authors.

Step Two: It’s time to find a way to get in touch with these authors. Most of these authors will be on Twitter or Facebook.

If you can follow them on Twitter and friend their personal profile on Facebook you will have better success.

If you can find an email for the writer even better. If they are staff you could try firstname.lastname@sitename.com

This is a popular email address format.

Step Three: Do not reach out and ask for riches. These people get this all the time and you are new to them. You have no chance!

You need to be patient but for the best results you need to play to their ego. How good does it feel when you get some kick-ass feedback.

Find at least 5 articles for each author.

First Tweet out…

@authorTwitter Great Article… Title and link #lovedit

This will get you in front of them and you are telling them they are great. Ego Boost One.

Step Three: Next you want to link to an article that they have written from a post on your blog or a guest post.

You just want to link from content you have produced.

Once it’s live Tweet again…

@AuthorTwitter had to feature this… Title, it’s here YOUR-LINK

This is you warming them up with another stroke of their ego. Most will share your link if it is good, first win!

Step Four: Now when you write your next post that would interest them ask them to check it out.

By now they are getting used to you, you are in their head.

It is a game of luck but when they need a source they will be more inclined to check you out.

Bang a link from a massive authority site! Just be aware this is not a quick strategy and you will have to work on the relationship for it to pay off.

7. An Even Easier Way To Land A Link On Authority Site For Immense Traffic

Ok, so the last strategy can take a while as you need to build a relationship. However, it is still really good to do this.

However, for the here and now, it’s a bit slow.

It is time to sign up for HARO as a source. HARO stands for Help A Reporter Out and is a mailing list that will send you twice daily emails. Within these emails are a list of journalists looking for sources.

I have seen sites like Huffington Post pop up on these emails, so if you aren’t on this you are missing some great opportunities.

Plus it’s easy to get started just make sure you have at least 10 decent Skyscraper type articles on your site.

Step One: Sign up for HARO as a source (Click here to go right now).

Step Two: Check every email from HARO to see if you can offer your expertise to any of the journalists.

Blog post promotion tactics - Example of HARO Email

If you see Anonymous chances are it’s a big source, but not always.

Try and get to these emails quick because journalists have deadlines to meet. If you are quick you stand more chance of getting your article seen.

HARO Query Excample

Step Three: Pitch your expertise to the journalist. You want to go over and above here.

These people are professionals and are going to get a lot of pitches.

Yours has to stand out.

Ensure that you give them exactly what they want and overdeliver as much as you can.

Start by introducing yourself briefly. Tell them what your expertise is and link back to your blog.

Hi NAME,

I’m a TITLE (make your title link to your blog) with YOUR EXPERIENCE ON THE SUBJECT

Example

Hi Journalist,

I’m a gardener blogger with over 10 years experience in growing carrots in organic soil.

If you have any sort of qualifications make sure they know!

Keep this part brief, they will not want your life story, they are busy!

Now when you give them the answers to their query. You want to over deliver here as much as you can.

Keep in mind that if they like your answers chances are they will copy and paste so make it your best.

Example…

Query 3 types of blog posts that drive links from authorities

For this query, I would give them 6 with the best three first. For each type give a couple of sentences describing each.

End with your call to action.

Thank you for your time and if you would like to chat more about the SUBJECT feel free to email me or call me on this number TELEPHONE.

The phone number is optional but looks a lot better, most will email you but it’s good to offer them more than one option.

Step Four: Send your pitch. Once the pitch is sent you can wait for a response but this doesn’t always happen.

Set up a Google Alert for your name and get ready to do the happy dance.

You may also want to keep an eye on the publication and AHREFS for your site. That way you can see if there are any new backlinks for you.

Obviously, you might just get a surge of traffic which would suggest you’ve been featured.

8. Share Your Expertise On Quora For A Viral Epidemic Of Traffic

A lot of bloggers think Q&A sites are a lot of work and don’t think the return is that great.

Well for me I believe that couldn’t be further from the truth.

Did you know Barack Obama has answered questions on Quora? This is one Q&A site you shouldn’t leave out your strategy.

I have seen people launch their blog solely on their success from this blog promotion tactic.

The reason why people do not get results is because they answer one question.

They leave their profile empty, they basically do a half-assed job.

With a little bit of know-how, Quora can bring you significant results and I am going to share my best tips.

Are you ready to build your expert status and siphon traffic from Quora?

Step One: Optimize your profile for success. This is the biggest failing I see on most profiles.

They are left untouched!

This just looks like… can I have some traffic, please?

Not cool at all!

You are different though because you are going to create a profile that sets you apart from the herds of crap.

Your headline and profile bio is printed on every answer you write so you need to ensure that you make it grab people.

You will not get a link here but you want to let people know what you are about from the get go.

Example…

Blogger | Entrepreneur | Marketer |
Read my blog www.onemanwiki.com

People can always copy and paste your link here.

Quora Profile Example

In your profile summary, it’s time to write your story. Quora readers love stories so tell them why they should trust you.

I have seen some popular authors link to previous questions, this is so smart as it drives eyes to older questions. They might upvote the answer, this signals quora your answer rocks.

Step 2: Now you have a kick ass profile it is time to go question hunting and don’t look for shabby questions with little to no traction.

You want questions with huge amounts of traction.

Pick the right question and you could get well over 1000+ hits on your blog. Bigger questions lead to more upvotes and that means more people will see your links.

It’s like having a big mailing list at your finger tips says Imran

Step 3: It’s time to answer your first question. You want to treat this as a guest post on another site. So many users will leave one sentence answers. Now, when you come along with your kick ass answer readers will have a hard time ignoring it.

I mentioned above you should use stories in your bio and this is the same for your answers.

How popular is reality TV?

People love stories, so tell yours in your answers.

Quora Question Example

I would say as a rough guide aim for 500+ words on each answer but more is definitely a good idea.

You want to make a good impression, use images, emphasize parts.

Do what you gotta do to make your answer stand out.

Imran Esmail Blog Promotion TacticTip from Imran Esmail:

“Most answers tend to be repetitive, causing readers to think, “Been there, done that.” So when someone comes along and says something truly different, everyone listens.

Be that someone.

If you can, make your first few lines controversial. When readers who are following the question get notified, they will receive a preview of your answer, and if the intro is intriguing, they are more likely to click through to find out more.”

Read The Article Here / Click Here To Tweet

Step Four: Post your answer and see what happens. Some will take off in a viral fashion others will not, the key is to stick with it.

9. Build The Strongest Connection & Tap Into YouTubes Epic Traffic

When you start a business blog the one major difference from traditional businesses is that your customers can be anywhere in the world.

You will not meet most of them.

And if you want to make money then they need to trust you but they have never met you.

Video is your secret weapon, they can see how you react, they can hear your voice and this is how they feel connected to you.

It is possible to do this without video but it will be a lot harder and it will take a lot longer.

From a traffic point of view, YouTube can be explosive.

Did you know that YouTube is the world’s second largest search engine after Google.

So how can you open the floodgates and let YouTube traffic onto your blog?

Step One: Your channel on YouTube is the equivalent to your blog… it’s the video version. That means that the content on here has to be just as good, your video has to be epic.

No, I don’t mean you need a high budget video set that has a million dollar director.

Your iPhone will do!

The content of the video, however, has to hook your viewers in and keep them there to the end.

For maximum impact create content that teaches your viewers how to do something. That means they can implement after watching and see results… this will give them that quick win feeling.

Step Two: You want to make sure that you include a keyword or a term you want to rank for in the actual video, the title, description tags.

For the video, I would suggest that you say the keyword as soon as your video starts. This will tell your audience what the video is about straight away.

The title is like your blog post headline. It needs to grab your readers attention so that they can get hooked. Having a keyword here will help your video rank in Google.

For the description, I would suggest writing a mini blog post for the description that mentions the keyword a few times.

Do not stuff the keyword whatever you do.

Step Three: If I am video marketing I always make it go along with a blog post so that I can embed the video (which is good for video SEO).

Now it’s time to outreach to some bloggers in your niche. I give them the post URL and the video URL when applicable. This means that they can embed if they want or they may share it with their audience.

You need to actively promote your videos, especially if your channel is new. If the video goes with a post you can promote the two simultaneously (check me out using big words, it’s 11pm right now).

Step Four: Never forget that YouTube has a social element too. If you utilize this part of the network you will get better results.

Find similar videos with lots of views.

Simply leave a comment on these videos and the channel owner may visit yours and comment or like your video.

This will give yours a boost.

His audience could also see your comment and click through. It’s another step that could lead to a lot of visibility.

Is it really worth leaving out?

James Wedmore Blog Promotion TacticA Tip From James Wedmore:

“In the past 18 months, I uploaded at least one video to YouTube each and every week. EACH of those videos included some sort of Call-To-Action at the END of my video to tell viewers what to do next.

If your viewer stumbled upon your video and liked what you had to share, it’s only natural that they would want more, right?

Using both an “External Link Annotation,” and a link in your DESCRIPTION, you can encourage, motivate and inspire your viewers to become website visitors with just a click of a button!”

Read The Article Here / Click Here To Tweet

10. Make It Easy To Share and Tap Into Social Media Traffic

Social media makes getting traffic a breeze. Simply share a link and encourage others to share it.

Simples!

So why do so many struggle to drive organic social media traffic?

For the same reason people struggle to get traffic, they simply publish and wait… wait… and… wait.

This isn’t going to get you very far. You need to make it easy for people to share your content.

And in the beginning you need to get your social media accounts out there to get your first few likes.

Step One: Start by creating social media profiles that are applicable to your blog. So if you blog about plumbing pipes, well, Pinterest wouldn’t be a good fit for your blog.

However if you were blogging about food and had beautiful food photography, well, Pinterest would be perfect.

I would recommend that you set up a Facebook, Twitter and after that only focus on the networks where your business would fit.

If you set up a profile on every network you will never get any work done, you won’t be able to get fully engaged on each network and lastly, your results won’t be nearly as good.

Master Facebook, Twitter and one more and that should be plenty for most.

Step Two: Take all your profile links and add them to your email signature. Everytime you send an email the receiver will see your links.

You should also incorporate them into your welcome email of your autoresponder.

Step Three: Now to look at how to make getting shares easily. First start by installing the Sumo Me plugin for WordPress.

SumoMe Example

The Share app on this will add social buttons that show up on every page. Plus they will stay in view to make it  easy for your audience to share your content.

Step Four: Create a Tweetable! Have you mentioned something inspirational or have you said something that is key to understanding the topic.

Blog post promotion tactics - Tweetable example

Head over to Click To Tweet and create your first tweetable…

You simply add your tweet that includes your message, link, @username and any hashtags.

This program will generate a link for you. Place this on your blog and when a user clicks they will be taken to Twitter to post your Tweet.

This means your audience can share your important quote or message easily.

The easier you make it for people to share your content, the more people will share it.

11. Drum Up An Army Of Fans That Are Willing To Share Your Content

If you were list building, how would you get people to sign up.

You would offer them a freebie.

Well, you can use this tactic on social media too. It’s known as social locking.

All you need to do is create an upgrade for the content. If people want it then they have to share your post with their connections.

Now you have people that will share your content for you.

Again when your traffic is low you might not get much results but as you grow this can really boost your traffic.

Karen Evans A Tip From Karen Evans:

One of the most creative ways to promote your blog is by restricting part of your content and making people share your article to access it; Will Franco did this by creating an article and adding a “social locker” to his article; the result of this was 11X more shares compared to the average article on his blog.

Read The Article Here / Click Here To Tweet

Step One: For this to work you have to think about what you could deliver to encourage your readers to share your content.

You are not creating a manual or a big ebook. Something short and sweet that will produce that quick win effect.

For example… a pdf version of the post, an audio version of the post, a video presentation, a checklist, cheatsheet or a list post upgrade.

If you had 20 high protein recipes your upgrade could be to get 5 more. This would encourage people to share.

Step Two: Install the OnePress plugin to create your social locker. Simply go to your WordPress dashboard and on the right hand side click, Plugins, then add new.

Search for OnePress and install this way.

You can also click here, and download the plugin. Then head over to the plugins section of your WordPress and upload and install.

The choice is yours…

Step Three: Set  up your social locker. When you install and activate you will see a Social Locker link down the left hand side of your WordPress Admin. Click that.

When in your dashboard click add new locker.

Make the locker look as good as you can and then hit publish.

Step Four: Head back to your post. At the top of the WordPress Editor you will see a social locker button click this to add your tags.

If you simply want to hide a portion of the post add the social locker tags before and after the bit you want to lock.

If you want to offer a download then create a link that leads to your upgrade and place the social locker tags before and after the link.

That’s pretty much it set up.

12. Get Links And Traffic With Infographics

Earlier I showed you methods to get mega authority links and traffic from journalists.

Now I will show you how to make it a little easier because you don’t have to create shit loads of content.

When you offer a guest post in the form of an infographic you do not need to worry about duplicate content.

All you have to do is offer to write the introduction for the infographic.

See this method in action over at Backlinko.com

Step One: With this method your infographic has to stand out and it has to be really top quality. I would suggest finding a designer on Upwork to design your graphic for you.

If your short on cash you could head over to Canva and use their infographic templates. If you find one that will go with your viral topic idea then great.

Custom is always better here though. I would recommend spending between $100-$300 on a top quality inforgraphic.

Remember this is representing your brand. You don’t want to be known as the shitty looking blog, do you?

Step Two: Once you have your infographic head over to Buzzsumo and search for your broad topic.

For each result that is similar to your post simply reach out to them and ask if they would share your infographic with a link back to your post.

Once you have done that for all the results, click the view sharers button for each and start reaching out to these influencers.

Step Three: Turn it into a guest post by offering to write an introduction for your infographic.

Step Four: Reach out to your journalist friends you made earlier. They are always looking for sources and your infographic would be perfect for them.

See the Guestographic method in action over at Backlinko.com

13. Reach Out To Your Email List To Let Them Promote Your Blog Post

Are you building an email list?

I pray that you have answered yes. The one mistake I have made for years was not building a list.

Since I have started my list, I have gotten much better results. You have a list of people that have shown an interest in what you offer.

To get your list to convert to sales you need to build trust and strengthen your relationship with them.

Guess what?

Non-promotional blog posts do just that!

Think how much value you can add to a blog post.

Now this post is not about how to start an email list as that is a big topic on its own. Today I want to show you how to get your blog posts seen by your list.

Start Your Email List For $1 With Aweber, it’s what I use!

Robbie RichardsA Tip From Robbie Richards:

Sending out an email as soon as you hit publish is one way to promote blog content.

But, if the content really kicks ass add it to a relevant segment of your autoresponder so that every single person opting into your email list gets exposed to it.

Read The Article Here / Click Here To Tweet

Step One: You want the best content to get to your subscribers. In my eyes all your content should fit into this category!

So when you publish a blog post you need to tell your email list about it. This starts the traffic wheel turning.

Craft an email that tells a story and hooks the reader into your blog post. Just remember to keep it as personal as you can and remember that you are only teasing them to get them to click through.

I like to talk to myself!

Yeah I’m not going mad, well maybe slightly.

I look at a picture of my friend because this helps me write in a way that is friendly and conversational.

I talk first and then transcribe because then all the quirky bits of ME are there. You can leave out the dorky bits.

Step Two: When my email is drafted it is time to come up with a subject line that is going to draw my subscribers attention.

Now you know they are interested in you so you are half way there.

I like to keep this simple. So for this post my subject could be…

I want to show you how to promote your blog

or

These tactics can drive masses of traffic

or

Try these if you have no traffic

I would use all three!

PRO TIP: Send out the first and see the result. Now the people who haven’t opened can get another email but I would test another subject line.

They won’t find this annoying as they never opened the last one anyway.

Step Three: Now before you do send that killer email that will drive your whole list to your new post you need to add your link.

I like to post once every 50-100 words, no more than three times though. Your email shouldn’t be that long that you need more than 3.

I aim for one at the start, middle and end.

Don’t just write…

Click Here

or

Read Now

Be Creative! What about saying something like this…

Tip number 13 is awesome for lots of traffic, have a look here

This creates an information gap and sparks curiosity. They will be like…

I wonder what tip 13 is…

Step Four: Encourage people to share your post and for me I think the PS part works good for this. All you have to say is this…

PS. If you enjoy the article please feel free to share with your friends.

You can make it easier for them by creating a Click to Tweet link.

You need  a bit of trial and error to begin, testing your emails is key. When you find out what works then nail it!

14. Use Push Notifications To Get Your Content In Front Of Even More People

Email marketing is great but sometimes no matter how hard you try certain people will just not subscribe.

But we still want them to see our epic new blog post, right?

On your smartphone when you get a new text you can just touch it and you see a snippet of the message.

This is a mobile push notification!

Pushcrew Example

You can do this on desktop and mobile too for your blog.

This is a much less obtrusive way to get in front of your readers but can yield some crazy results.

Blog post promotion tactics - Push Notification Results - Gael Breton

These are results that Gael Breton from Authority Hacker has seen with Push Notifications. Read his article here!

Step One: Join Push crew. They have a number of pricing options available, click here for a free trial of Push Crew.

PS. They have a free option too, but it caps at 500 subscribers.

Step Two: After you sign up you will be taken to your dashboard that runs you through the steps to installing on your blog.

I am using the WordPress Plugin. All you have to do is install the plugin and customize from your Push Crew Dashboard.

Do not leave the defaults, remember you want to stand out to your readers.

Step Three: Click the green button on the left that says…

“Send Push Notification”

You will not be able to send a notification unless you have subscribers, but the same rules apply.

Be personal and use a title that grabs your subscribers attention!

The description is similar to sending a tweet so remember short and to the point. Use triggers like curiosity to encourage the users to click through.

Step Four: Test and Test again. For me these are still pretty new but I can see the opportunity here.

As you send a notification keep your eyes on the stats and don’t be afraid to test and tweak things.

For little effort and price it’s definitely worth trying out.

15. Good Old Blog Commenting Still Works To Drive Traffic

Blog commenting has been a traffic method for years and it is still useful.

Before it used to be a great way to build links but now I would only class it as a small traffic and relationship builder.

The traffic you will get from blog commenting is not the best but you are engaging with your community.

The more you pop up the more people will take notice.

Yes, you can drive traffic to your blog but you also get on the blog owners radar. If you play nice and provide awesome value you can be sure they will notice.

Neil PatelA Tip From Neil Patel:

“Did you know that top brands often gain traction through comments? You may not be aware of this – maybe because you don’t see influencers’ names in the comment sections of popular industry blogs.

Here’s what some of these successful people do: They hire virtual assistants and other writers to help them write useful comments on recent blog posts. Yes, commenting can be outsourced in the same way article writing can be outsourced to freelance writers.”

Read The Article Here / Click Here To Tweet

Here is how I use blog commenting.

Step One: Read the actual article and see if you can add some real value. No comments  like this…

Great Post!

These days are gone. However a post like this one I left on Successful Blogging works great…

Successful Blogging - Blog Comment Example

Why?

Because I have given a tip that wasn’t mentioned, it adds more value to the readers. I have received a small trickle of traffic but it enhances my relationship with Sue also.

So when I reach out to Sue, she will know who I am and she will know I have added value to her readers.

Step Two: Look for comments that are unanswered or that you can add more value to.

Yes I am asking you to read comments, not only is this great to get on the blog owners radar but the person who you are helping will notice you too.

Look for a question that has been left in comments and get in there and answer it.

Step Three: Any time I comment you can bet your dollars I will have shared as well, or at least added to my buffer Account.

Don’t let the gesture go, tell the owner you have shared it in the comment.

Relationships bring more traffic than any other method! So if you want to get noticed by an influencer, start commenting on their blog.

16. Tap Into Massive Traffic By Re-purposing Your Content

When you create one piece of content you have one asset, but by re purposing your content that one piece of content becomes many asset.

With this method you do not have to worry about duplicate content as it is in a different format.

For Example: You write a blog post about 20 high protein recipes, you create a video of you cooking one of the recipes and post on YouTube.

This is re-purposing your content. If you have 20 recipes that could be 20 videos siphoning traffic back to that one blog post.

This would be overkill but you get the idea.

Step One: Publish an epic blog post that teaches your audience to complete a task that provides instant benefits.

Remember focus of the quick win feeling!

Step Two: Set up a microphone and download Audacity. Now record an Mp3 of you reading the blog post.

For quotes you can say things like…

According to this expert

or

see a list of resources in the description

Megan MarrsA Tip From Megan Marrs:

Once you’ve blogged a lot about a specific topic, consider repackaging those blog posts into a fresh new guide. For example, you may have written in the past about how to upload images to Pinterest, how to use hashtags on Pinterest for better searchability, and how to upload cover pics to Pinterest that use text over images for improved click rates. Take those blog posts and turn them into “The Complete Guide to Pinterest Perfection,” which you can then use in your email marketing and lead gen efforts.

Depending on how old your blog posts are, you might want to update them a bit and give them a new coat of polyurethane so they really shine. When you work hard on crafting quality blog posts, you don’t want them to become lost and forgotten. Recycle those old blog post and they’ll remain immortal forever!

Read The Article Here / Click Here To Tweet

Step Three: Post the finished Mp3 File on Soundcloud. You could even start your own podcast with these files and upload them to iTunes.

Step Four: Create a video of you doing the task that you are teaching. Explain every thing and show the finished results.

Step Five: Simply Head over to YouTube and upload the video.

Step Six: Post your blog post onto Medium.com just use the  import feature. When you use this feature it adds the canonical url tag which tells Google that your blog post is the original.

Duplicate content on other platforms will not cause a Google penalty but they may show the other platform first in the search results.

By setting the canonical tag as your blog you tell Google that the Medium post is curated and the original is at your blog.

Now that one blog post has turned into lots of little promotional pieces. This is how to get the most out of your content.

17. The Expert Fueled Post Drives Huge Traffic

Do you want a huge network of influencers at your disposal?

Well, with an Expert Fueled Post that is exactly what you get. If you are new you can test the water with an expert roundup list post to test the water.

Roundup list post is exactly what it sounds like… a list of experts that have answered a certain question for you.

 

You simply write a introduction, a bio for each expert and a conclusion and you are done.

This works like a treat now let’s fuel it.

I will be publishing a case study on the Expert Fueled Post soon but here is a quick run down.

Check out this post about blogging success, it features 82 experts, that’s 82 potential shares to massive audiences.

Can you really ignore this strategy?

Step One: To get the most out of this post you need to find a proven topic that does well in your niche.

I will normally create a list of people I would like to feature and run each of their sites through Ahrefs.

From there I will click on Top Pages and create a list of topics that have done well.

Just pick a topic that comes up on the majority of blogs.

This topic is the top page on these blogs so you know it works. You can use Buzzsumo here too.

Step Two: Conduct some research to see what the posts tend to cover. Your job here is to make it better.

Can you make a longer post? Can you add a graphic that enhances it? What about a video?

Once you know what others do  you can put your own spin on it.

Once you have all the info needed it’s time to write the actual post.

Step Three: Write this like you would any other post. Go all out, disclose as much as you can.

This is what makes it different from the list type of roundup, it’s already a killer post on it’s own.

Step Four: Compile a list of experts. Now you want to broaden your topic a little here and get a massive list of experts.

I would aim for 100. If you have done a few list type posts then this should be easier because already you have a connection with these people.

Do not judge them too much, if they know your topic and can give a great insight then all is good.

Step Five: Look at the post and for each part of the post ask yourself, what am I trying to achieve here.

So if a subtopic is how to write a kick ass headline you want to ensure your reader can do that. Look at your list of experts.

Which ones have covered this the best?

Send them the question…

What is your number one tip for creating a kick ass headline?

If you know the expert ask them if they have proof, statistics or anything like that. If you don’t know them you can ask but remember you need to build a relationship.

Don’t be disheartened if you get just a tip with no extras.

Incorporate these into your post to enhance what you say or as an extra PRO TIP!

Next let’s look at the next subtopic, create a new question that is specific for this one.

Look at the experts that are left, which ones would be best for the job.

Again reach out with your new question.

Rinse and repeat until you have finished your article and used all 100+ experts.

Step 6: With these big posts I always add a content upgrade because you can bet you will get a lot of email sign ups.

This could be something like a free checklist or cheat sheet. Use Optin Monster to collect your emails (or Lead Pages, whatever tool you use).

Step 7: As soon as you publish the post it is time to email all the experts telling them the post is live and give them the link. Ask them to share your Expert Fueled Post and bang your in front of a massive audience.

This is 100+ eyes that will hit your content straight away. Then when the experts share you can get a massive spike in traffic numbers.

It’s All Up To You Now!

With this list of blog post promotion tactics you will never be short of traffic unless you don’t put them into action.

I have created a After Publish Checklist which shows the steps I take as soon as I press publish. This will show you how to get the ball rolling on your next blog post.

Simply follow the checklist and some of the methods listed above and your on to a winner.

Click here or the image below to download your Blog Post Promotion Checklist. Go on it’s free…

After Publish Checklist


About Joe Elliott

15 replies
  1. Ryan Biddulph
    Ryan Biddulph says:

    Hi Joe,
    Your tip #1 and Adam’s follow up quote works darn well. Easy peasy too.

    I note folks on my blog. I either email them or tag them on social media, @replying on Twitter or tagging on Facebook and G Plus. Many of these inspired folks will simply share the post with their following, expanding your presence in a major league way while they expand their presence too.

    Thanks for the super duper tips 🙂

    Ryan

    Reply
  2. Marianne // DYOB
    Marianne // DYOB says:

    Hey Joe, these are some really great tips amd not the usual ones you always see. I like how you used tip #1 to get traffic to this one 🙂 I really appreciate the mention and link! Am scheduling some shares for this one!

    Reply
  3. Matteus Magnusson
    Matteus Magnusson says:

    Wow, these are such amazing tips. I went here thinking I would get 17 quick-tips. But these were extremely well written and detailed. Thank you! 🙂

    I’m currently looking for smaller blogs I can do guest posts, hence why I landed on this page. I’m so glad. Ahref will be such an immense help finding these smaller blogs 😀

    There were three other tips I didn’t really have thought of that I’m going to try after I’m “done” with guest posting.

    1. I never actually thought that I could reach out to those that I mention. Or to be precise not how I could do that in a way they would appreciate. I always thought there were lots of people doing that and they don’t want more “spam”.

    2. I’ve never ever thought of Quora of a place that could drive traffic to my site. But it makes sense. If I write well-written answers to a question people might look me up and start following my blog (if I answer questions related to my blog).

    3. How to approach journalist. Such a simple way to do that.

    It seems I need to start making a marketing plan. How do you keep track of every connection you have, and what you’re going to do next?

    Thanks again for an awesome blog post!

    Reply
    • Joe Elliott
      Joe Elliott says:

      Hi Matteus,

      Thank you so much for your comment, I am so glad you have found value! Sometimes the best ways to get traffic are actually the ones you least expect!

      As for your question about keeping track, I use a spreadsheet (not very fancy) but it lets me see what I have done every step of the way.

      My best tip though is to build a relationship with people you connect with, don’t just take from them! This can lead to a friendship which is much better than driving a trickle of traffic.

      Thanks Again Dude

      Joe 🙂

      Reply
    • Joe Elliott
      Joe Elliott says:

      Hi Nauman,

      Thank you so much for your comment glad you got some value from it and thanks for the tip 😉

      Cheers
      Joe

      Reply
  4. Eslam Tolba
    Eslam Tolba says:

    This was one long useful fruitful post to read with tons of value, i really like how you explain each method in detailed steps.
    I’ve recently launched a Travel blog and this kind of information is what i need now as you know how things go in the beginning of starting a blog.

    I’ve a question, If i have some nice followers on instagram , how can i make use of these followers when having a new blog post ?

    Most of the time i see people posting about new blog post and adding the link in the bio, is this ok to do or there is another better way ?

    thanks again for the great info

    Reply
    • Joe Elliott
      Joe Elliott says:

      Hi Eslam,

      Exciting times for you, congrats on the travel blog.

      On instagram change bio link to post link…. Then post an interesting photo and say on image or caption… link in bio…. I will keep this as an idea for a post but I’m still learning with regards to Instagram.

      Cheers
      Joe

      Reply
  5. Robert Smith
    Robert Smith says:

    Very informative Blog, I appreciate each of your major points. It seemed like an article particularly great for those just beginning to digest information within their post promotion tactics (like I am). Thanks so much for sharing your wealth of knowledge.

    Reply
    • Joe Elliott
      Joe Elliott says:

      Thanks for your comment Robert.

      Hope you are getting traffic and putting these into action!

      Rock On Dude
      Joe

      Reply

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