How “This Kind” Of Lazy Blogging Can Make You A More Successful Blogger!

How "This Kind" Of Lazy Blogging Can Make You A More Successful Blogger!

Yes, being this kind of lazy blogger can make you a more successful blogger, and help you first build the list of subscribers you need to accomplish that fact. This works for every niche, platform, or opportunity as well.

As a matter of fact, I am that kind of lazy blogger, and so are many, many of my friends like Ryan Biddulph, Matthew Loomis, an even Darren Rowse if you look at what we do not do.

Let’s look at how you can be this kind of lazy blogger, a successful blogger…

How "This Kind" Of Lazy Blogging Can Make You A More Successful Blogger!

I love being a lazy blogger and entrepreneur.

I am not lazy in the sense that I want everything handed to me while I sip on soda, play video games all day, all while I complain about having to actually work for a living. Sorry, lazy person, I actually enjoy working.

Why? Why do I love working so much? Well, because I love what I do, I am an online entrepreneur, and I make a living through niche blogging.

Maybe, like I had once, you do not like your current job or position in your daily work life. I get that, I was there. The biggest fear you may have, that I had, is simple; ”

we are afraid that we have to create something that is utterly perfect, and if it is not, well, it’s over and we go back to the day job.”

Not true. All we need to do is think like a lazy person but, work like a truly appreciative entrepreneur.

Personally, I once heard someone say to be successful online comes through “being lazy in the right way.” That whole concept and philosophy caught my attention, and so I clicked on through.

It was simple, it was about following some very simple steps, best practices if you will, and not stepping off that path until you mastered them. After that, well, you cold test at will what you want, but for the time being, master what you need to for now.

Here are some of the “LAZY” concepts of blogging that can really make you more money and more subscribers because you simply followed the simple path.

We do not reinvent the wheel.

Once in awhile, a great idea, philosophy, or even a platform or software comes out that really does help. However, it is rare, even with all the technology and people talking online we see and hear today.

This is why the lazy blogger does not try to reinvent the wheel of successful blogging and the best internet marketing practices out here today. We simply apply them, we do not try to change what works!If something works, why not go with it instead of fighting against it.

If something works, why not go with it instead of fighting against it. Even in our non-blogging and business lives, our daily lives this should be a best practice. IF it were, well, we would probably see a lot less rioting in the streets, and whole bunch more accomplishments.

Reinventing the wheel has its place in things, even blogging and building an online business. But, it is not created I believe, I think it is found while in the process of blogging itself. It is that “aha” moment we find ourselves in from time to time.

Yaro Starak - Reinvent The Wheel

The lazy blogger, the successful blogger and online entrepreneur, will not, however, try and force the reinvent of what best practices work here, they (we) will simply do.

David Boozer YouTube Stats

We put effort where it matters most.

Some might spend all their time on their blog, and I agree, most of any online marketing time and effort will be spent here, but not all of it. Knowing where to spend your time wisely is just as important as how much time is spent there as well.

But, for the sake of taking up all of your time today, let’s just stick to the “where” spending your time matters most to keep you from wasting valuable content creating time.

Your blog, video or podcast, email marketing, and, of course, social media is where you will split your time creating content for and engaging with.

Like trying to reinvent the wheel, why waste time trying to spend time on places, platforms, and even ideas that you know in the end will not advance your message or truly encourage people to engage with you?

Smarter bloggers, marketers and online entrepreneurs here spend their time where it matters the most, and that is where their potential reader, subscriber, or better yet, our potential customers spend their time online.

And when you take a blogger’s simple and “common sensed” approach to how people consume content online, well we either read, listen, or watch, and that is it.

This means blogging, videos or podcasts, social media channels, and, of course, the inbox.

Quit wasting time on the latest fad for marketing and blogs and get to work being where your potential customers are right now.

David Boozer New Blog Stats

We have and make habits.

Good habits, every successful blogger, and entrepreneur have them.

Good blogging and marketing habits keep us busy, busy enough, by the way, to keep us out of trouble. Nothing get’s us off track faster than starting off with bad habits, or simply not forming good ones right out of the gate.

As a matter of fact, within my own blog coaching service here, I have a systematic process for creating solid content marketing habits using some simple and highly effective marketing strategies.

Forming good habits is hard, like learning new internet marketing and blogging skills, at the same time, you’ll need to create habits for continuing to create solid and quality content.

Without habits here, you’re doomed to failure.

I have coached people to six and even seven figure incomes online, and the one thing I am always told, was the fact of my determination for you, and them, to form continual and ongoing habits of creating value online.

Value takes a little time to create, that is why you see many people fail today. They jump in guns blazing into some “click funnels” “quick answers” program or service and boom, the next thing you know, you’re wondering where they disappeared to.

Here today, gone tomorrow, that is what poor habits will get you here today. These people take no time to create value for others, they are simply there to “make money online.” But, unless you are a part of some scheme here that is gone as quick as these people, well, you need to create value to last here.

Annabel Candy Follow A PlanAnnabel Candy Follow A Plan

Good habits keep us safe, and safe is a good thing. It does not mean we are not adventurers here, heck, we are bloggers, entrepreneur for crying out loud!

But, we create good habits that keep us from failing as often as those who do not have them.

Lazy bloggers do not waste time trying to cut corners, we are lazy and follow where good habits lead.

Create and continue good habits, they can truly do all but guarantee your success with anything you do, including blogging.

Bonus Tip: We listen to people.

From getting topic ideas to learning better what our target market likes the most, and hates, the lazy blogger does not need a keyword research tool every time, we can simply listen and engage on social media.

Keeping your ear to the ground, listening to your readers, subscribers, and current customers can help you better create and continually produce the kind of blog content and content period that drives traffic and converts.

But, that only works if you have a list or community, right? Right. And guess what? Like Ann Handley say’s “everybody writes,” well, everyone has a community if they are on social media.

You may not have an email list yet, but you have an audience even as a new blogger and online entrepreneur. And I can also all but guarantee that there are a few or many people within your social influence circle interested in what you are doing, or offering right now.

All you have to do is a little research. Learn about these people by following through what and who they follow, basically, be a social media stalker without being a stalker! Ha!

But, on a serious note, we listen and research what people are wanting, needing or, desiring when it comes to our particular industry or niche.

In the end.

In the end, the lazy blogger may invent, but we never, ever, reinvent. We focus on where it matters most, and on what matters most to our audience and, potential audience.

Yes, we are always in a learning mode, but that is about 20% of our time. We are always testing new things, ideas, and platforms, but never are we off the beaten path, or wandering around aimlessly.

And, just so you know, we listen and make a habit of it, not too mention, we make and use better blogging habits to continue growing our blogs and businesses online.

Content Marketing Success Summit: An Inside Look (BONUS EXPERT TIPS)

Content Marketing Success Summit Review

Today is the day that the Content Marketing Success Summit 2017 launches. This is shaping up to be an awesome and must see summit.

Fed up with mediocre results from your content marketing efforts or short on cash to pay for an expert to coach you?

This summit is a virtual event that features 50 legendary speakers who are at the top of their game.  They reach and smash their goals daily… They are the perfect people to learn from.

If cash is the issue you will be glad to know that the summit is FREE for all!

You can grab an All Access Pass that will get you unlimited lifetime access. With the free version, each session is only available for 72 hours.

I managed to team up with a few of the experts and got them to give me five minutes away from their schedule. To give you a little bonus  I got them to share their number one tip for Content Marketing Success.

This will give you a little snippet of what you can expect…


Content Marketing Success Summit Review

Marc Guberti – Your Content Marketing Success Summit Host

Mark Guberti - CMSS17 - Content Marketing Success tips

My number one tip for content marketing success has to be to organize a virtual summit.

Through a virtual summit, you’ll get to meet key influencers in your niche and interact with thousands of attendees in the process.

A virtual summit is easy for anyone to get started in, and even if you have no audience, hosting a successful virtual summit can result in thousands of subscribers and more revenue.

Visit Marc at Content Marketing Success Summit, Follow him on Twitter @MarcGuberti ‏

Summit Day One

9am Jay Papasan

Jay Papasan- CMSS17 - Content Marketing Success tip

A perfect marketing pitch doesn’t matter if your product is mediocre. The first domino is creating remarkable content.

We invest time… lots of it. We invest in specialist—researchers, editors and designers.

And our final investment is in testing the material.

Like everyone else, we ask colleagues and supporters to read our final drafts and provide critical feedback. However, we also set aside time to teach our books before we sign off on the content.

These training sessions were scary at first but have provided a huge payoff. We get fast, honest feedback. If you are telling your signature story and half the audience is browsing Facebook on their cellphones, that is undeniable feedback you have the wrong story.

And the opposite is also true.

We’ve been surprised that sections that we thought were marginal actually resonated with our audience and therefore needed more space on the page.

The accountability question Gary is always willing to ask is this: “Is this the best we can do or the best that can be done?”

This prevents us from getting too comfortable with our process and pushes us to look for ways to create truly remarkable content.

Visit Jay at The 1 Thing, Follow him on Twitter @jaypapasan

12pm Itxy Lopez

Itxy Lopez- CMSS17 - Content Marketing Success tip

My best tip to help a new blogger achieve content marketing success is to provide value to others by showing how much you care.

You show you care by being yourself, by being unapologetically you and saying…

“Don’t worry, I got you. Here’s how you can do this.”

Don’t be too stiff, don’t change yourself, just let your words show off your personality!

Visit Itxy at Itxayana.com, Follow her on Twitter @ItxyLopez

1:45pm Stacy Ennis

Stacy Ennis- CMSS17 - Content Marketing Success tip

To get the most out of you campaign you should put as much effort into creating great content as you do into promoting it.

All the promotion power in the world can’t make up for poorly created content.

Visit Stacy at StacyEnnis.com, Follow her on Twitter @StacyEnnis

Summit Day Two

9am Mark Asquith

Mark Asquith- CMSS17 - Content Marketing Success tip

My tip is to create a content calendar.

Make sure that it is consistent but that gives you the latitude and flexibility to insert bespoke pieces and timely content, as you desire, without overwhelming your audience.

Visit Mark at Excellence Expected, Follow him on Twitter @MrAsquith

9:35am Amy Morse

Amy Morse - CMSS17 - Content Marketing Success tips

When it comes to content marketing my number one tip is… do it little and often and remember consistency is key.

Visit Amy at AmyMorse.co.uk, Follow her on Twitter @AmyMorse_Writer

10am Prerna Malik

Prerna Malik- CMSS17 - Content Marketing Success tip

My #1 tip is to really get clear on who is reading your blog. When you do this you can create content that will reach the right people and resonate with them…

When you crack this it will encourage your readers to share content and spread the message.

Visit Prerna at Content Bistro, Follow her on Twitter @content_bistro

10:45am Anne Rainbow

Anne Rainbow- CMSS17 - Content Marketing Success tips

Never strive to write a certain amount of words on your blog, social media or anywhere really.

Quality is far more important than quantity.

Lastly, self-editing is key, and I recommend EDITING: the RedPen Way

Visit Anne at ScrivenerVirgin, Follow her on Twitter @ARainbowThomas

11:30 Christopher Gimmer

Christopher Gimmer- CMSS17 - Content Marketing Success tip

My best tip for a new blogger would be not to publish content just for the sake of it. Too many bloggers pump out content without thinking too much about strategy.

If sales are important to you, then your content should be created with the goal of converting readers into customers. This means that generic top 5 list posts are not going to cut it. You should be measuring the number of people who read your content and how many of them convert to a trial / customer.

If your goal is strictly to drive awareness, then you can broaden the topics in order to get as many eyeballs as possible with your content.

The point is, don’t approach content marketing blindly. Determine what the goal of your content needs to be and create a strategy based around that.

Visit Christopher at Snappa, Follow him on Twitter @CGimmer‏

12:05pm Ana Hoffman

Ana Hoffman- CMSS17 - Content Marketing Success tips

For many people, content marketing equates to content creation. In other words, they keep creating content… just to let it rot in their archives.

Content repurposing (I call it RECONTENT) is the new cornerstone of successful content marketing. Create less content and focus on repurposing what you already have – let your content go to work for you for a change!

Visit Ana at Traffic Generation Cafe, Follow her on Twitter @AnaTrafficCafe

1pm Meera Kothand

Meera Kothand- CMSS17 - Content Marketing Success tip

My number #1 tip is to know exactly what you want your reader or subscriber to do with every piece of content you put out there.

You need to reverse engineer the outcome or goal you want from your content.

This makes it easier to structure, write and produce content because every piece has intent prior to publishing it.

Visit Meera at MeeraKothand.com, Follow her on Twitter @MeeraKothand

Summit Day Three

9am Mary Fernandez

Mary Fernandez- CMSS17 - Content Marketing Success tip

My biggest content marketing tip is to create content for other popular platforms.

Writing guest posts, being a guest on a podcast, or collaborating with other YouTubers is one of the quickest ways to grow your audience!

Visit Mary at Awesome Guest, Follow her on Twitter @maryefern

9:45am Aaron Orendorff

Aaron Orendorff- CMSS17 - Content Marketing Success tip

Make your content connect.

The only way to do that is to know exactly what problems and pains your audience is experiencing. “How To” articles are often practical but fail to grab readers because they lack emotional headlines and introductions.

Beyond that, when you do make a piece practical … make it practical. Content lives and dies by whether or not it solves a problem independent of the ‘solution’ you’re selling.

You have to help your audience overcome their pain before you say, ‘Oh, and you should buy this.

Visit Aaron at IconiContent, Follow him on Twitter @iconiContent

10:30am Andy Crestodina

Andy Crestodina - CMSS17 - Content Marketing Success tips

If you master one skill, let it be headline authoring. The headline determines the clickthrough rate. And the clickthrough rate is the key to every content marketing channel.

  • Email: The headline determines the CTR from the inbox to your website
  • Social: The headline determines the CTR from the social stream to your website
  • Search: The headline determines the CRT from the search results page to your website

Study headlines. Practice. Research. Experiment. Write many and choose one. Getting better at this makes you better at everything. It’s the key to traffic from every channel.

Visit Andy at Orbit Media, Follow him on Twitter @crestodina ‏

11:15am Jon Nastor

Jon Nastor - CMSS17 - Content Marketing Success tips

Harness your insignificance.

Not your insignificance as a human or even as a creator, but within your listeners and readers day-to-day lives.

No matter how much they love you, they won’t listen, read, or watch everything you make.

Use this to your advantage and repurpose everything to make and distribute it across multiple platforms and formats.

Visit Jon at Hack The Entrepreneur, Follow him on Twitter @jonnastor

12pm Shel Horowitz

Shel Horowitz - CMSS17 - Content Marketing Success tips

My best tip to improve your content marketing is to offer unique content that people can’t just find somewhere else.

Visit Shel at Going Beyond Sustainability, Follow him on Twitter @shelhorowitz

1:30pm Josh Haynam

Josh Haynam - CMSS17 - Content Marketing Success tips

My number one tip for content marketing success is to answer questions that your customers ask you.

If one person asks a question, there are lots of others who want to know the same thing but just haven’t asked yet.

Visit Josh at Interact, Follow him on Twitter @JHaynam

Summit Day Four

09:00 Yaro Starak

Yaro Starak- CMSS17 - Content Marketing Success tip

My number one content marketing success tip is to focus on both sides of the content marketing equation

  1. The value you deliver in your own blog/podcast/video content, which means you know what your audience are trying to do, and you know how to do it, so you can show them the way with your content (the content side of the equation)
  2. The content you use to reach people, which means you also create content that will not be published on your own blog/podcast/video, instead, you provide it for other platforms so they can share it with their audience, helping you to reach new people (the marketing side of the equation)

Visit Yaro at Entrepreneurs Journey, Follow him on Twitter @yarostarak‏

10am Daniel Maw

Dan Maw- CMSS17 - Content Marketing Success tip

Get your content wrapped up and out of the way, so you can focus purely on spreading awareness and gaining exposure. That way you’re not doing a balancing act which will give you a much better result.

Visit Daniel at The Turning Point, Follow him on Twitter @Daniel_Maw

10:30am Will Blunt

Will Blunt - CMSS17 - Content Marketing Success tip

My number one tip for content marketing success is to be consistent.

It might sound boring and overdone as a piece of advice, but for some reason, people (businesses especially) just don’t seem to get it. Everyone is looking for a quick win, an overnight success, or a massive uptick in sales as soon as they publish a blog post or a video. It’s not going to happen.

Those that are successful at content marketing keep turning up. Day after day. Week after week. Month after month. Year after year.

Their content schedule is consistent. Their discipline to promote the content is consistent. And above all else their content quality is consistent.

Without consistency and a bit of patience, content marketing is a waste of money, time and energy.

Visit Will at Blogger Sidekick, Follow him on Twitter @WillBluntAU

11:05am Eve Mayer

Eve Mayer - CMSS17 - Content Marketing Success tips

My number one tip is to always use The Social Media Business Equation (TM). When you create content you should ensure your content is 20% information, 20% entertainment, 40% interaction and 20% converting to business.

Visit Eve at Social Media Delivered, Follow her on Twitter @SocialMediaDel

11:30am Bryan Cohen

Bryan Cohen- CMSS17 - Content Marketing Success tip

You have to be open to new ideas.

Your eventual path to success will likely be very different than the actual one you take.

Visit Bryan at BryanCohen.com, Follow him on Twitter @bryancohenbooks

1:10pm Lisa Manyon

Lisa Manyon- CMSS17 - Content Marketing Success tip

You have to remember that copy is QUEEN and strategy is KING. In order to get results, you must have a strong strategy AND compelling copy.

Visit Lisa at Write On Creative, Follow her on Twitter @WriteOnCreative

Summit Day Five

9:00am Michael Guberti

Michael Guberti - CMSS17 - Content Marketing Success tips

When writing your content, ensure that you type like you talk. This strategy keeps the branding consistent across your speech & text, only reinforcing your personality over time.

To accelerate the process, you can utilize a transcription service like Rev.com to convert your video or audio into words, so you save time on typing.

The transcript fulfills the “type like you talk” tactic because the result is literally your spoken words. Often, a 20-minute video yields more text than you can produce in an hour.

Create more content in less time while connecting with your audience on a deeper, more conversational level by utilizing transcription services.

Visit Michael at Business Whiz Kids, Follow him on Twitter @MichaelGuberti

9:30am Rohit Malhotra

Rohit Malhotra- CMSS17 - Content Marketing Success tip

My number one tip is to be consistent with creating content and make sure that you are spending 80% of your time promoting the content.

Visit Rohit at Life Self Mastery, Follow him on Twitter @rohitmal

10am Daniel Alfon

Daniel Alfon - CMSS17 - Content Marketing Success tips

To really feel content marketing success you need to review the piece of content you’re about to share and ask yourself…

“Will this help my audience more than it’ll help me?”

Visit Daniel at DanielAlfon.com, Follow him on Twitter @DanielAlfon

11am Christine Korda

Christine Korda- CMSS17 - Content Marketing Success tip

My best tip to help a new blogger achieve content marketing success is to stay true to one’s self and be authentic. Blog about what interests you, whether it be in a personal or professional life.

I also recommend you promote your blog through your other Social Media platforms such as Twitter and look for new platforms where you can become an Influencer, such as Peeks. In fact, on Peeks, you can monetize your posts by live streaming them.

Live streaming is the next best thing in Social Media.

Visit Christine at Peek.com, Follow her on Twitter @Christinekorda

11:30am Kate Talbot

Kate Talbot- CMSS17 - Content Marketing Success tip

The number one tip is to provide value for your customers and audience, so they come back for more again and again!

Visit Kate at Kate Talbot Marketing, Follow her on Twitter @KateTalbot2

Summit Day Six

9am Vin Clancy

Vin Clancy - CMSS17 - Content Marketing Success tip

If you really want to up your game you should focus on two things…

  1. Creating 2-3 posts a day
  2. Growing the followers (or email list) fast in tandem with this

Don’t miss a single day, be aggressive.

Visit Vin at VinClancy.com, Follow him on Twitter @vincentdignan

9:30am Derric Haynie

Derric Haynie- CMSS17 - Content Marketing Success tip

Most blogs are started on zero budget, with zero resources, and zero plans. The best way to run a successful blog is to ensure it is backed by a successful business. Build the blog around the business, and make sure you are selling something from day one, to train your audience to buy from you.

One other piece of advice is to have a content tilt – a completely unique and differentiating factor that makes your blog come at a topic from a different angle. Being yourself isn’t a unique angle. Being a (for example) glamping travel blog isn’t even a unique angle… But maybe, if you’re shooting 360 and drone footage from campsites, and no one else is doing that, then you’ve found your content tilt.

Visit Derric at Vulpine Interactive, Follow him on Twitter @SixPeppers

12pm Jeanette Joy Fisher

Jeanette Joy Fisher - CMSS17 - Content Marketing Success tip

After creating a few awesome posts, new bloggers can reach out to influencers in their niche and create instant traffic.

Have an awesome free gift to build your list. Blog every day at first to get the momentum charged.

Visit Jeanette at Joy To The Home, Follow her on Twitter @JeanetteJoy

Summit Day Seven

9am Ray Edwards

Ray Edwards- CMSS17 - Content Marketing Success tip

It is really simple… Just focus on publishing great content consistently over time.

Eventually, your audience will start to take notice of all your hard work!

Visit Ray at RayEdwards.com, Follow him on Twitter @RayEdwards‏

9:40am Mark Sieverkropp

Mark Sieverkropp - CMSS17 - Content Marketing Success tip

I would have to say condition your audience to click and buy. Too often people wait 6 or 12 months before they ever ask their audience to click or buy something…then when they finally do, their audience is offended that you’re asking them to get out their wallet!

Use affiliate marketing to immediately begin offering your audience relevant products and services.

Visit Mark at Sieverkropp.com, Follow him on Twitter @Skropp2‏

10:30am Alinka Rutkowska

Alinka Rutkowska- CMSS17 - Content Marketing Success tip

My best tip for content marketing success is to focus on building relationships.

Focus on building relationships with influencers, your affiliates, and your audience.

Visit Alinka at AlinkaRutkowska.com, Follow her on Twitter @AlinkaRutkowska

11:15am Summer Tannhauser

Summer Tannhauser- CMSS17 - Content Marketing Success tip

My best tip for content marketing success is to pick one primary social media platform to grow your presence on.

By building up your social presence on your platform of choice, you can be pretty much guaranteed a steady stream of new audience members to your future content. This means you will not always have to rely on paid advertising.

This trickles down to more email list subscribers, more people going through your funnels, and ultimately more sales of your products and offerings.

Visit Summer at Lady Boss League, Follow her on Twitter @LadyBossLeague

1pm Becky Mollenkamp

Becky Mollenkamp- CMSS17 - Content Marketing Success tip

My biggest tip to be successful at content marketing is to really focus on just one question …

“Will my reader care about this?”

Too often, we write things because we want to say them or because we think they are important. But the truth is, the only thing that matters is whether our ideal audience/client will be interested.

If not, you need to rethink what you’re creating or how you’re presenting it.

Visit Becky at BeckyMollenkamp.com, Follow her on Twitter @beckymollenkamp

Summit Day Eight

9am Lise Cartwright

Lise Cartwright- CMSS17 - Content Marketing Success tip

My #1 tip is: Always ensure that you’re offering

whether it’s to a post-specific content upgrade or a way to grab your main lead magnet.

 

Create a clickable image that encourages them to click and place it at the bottom of your blog post as well as a hyperlink to it within your blog post.

I get 5-10 subscribers to my email list daily just via this one simple tip.

Visit Lise at Hustle & Groove, Follow her on Twitter @LiseCnz

10am Tom Morkes

Tom Morkes- CMSS17 - Content Marketing Success tip

A lot of content creators get caught up crafting the “perfect” content. This slows down production and hurts growth, in the short and long term.

My advice: start creating content now, and publish daily.

Even if you’re not 100% sure of the precise target market, or exact angle you want to take in regards to your content…that stuff will work itself out. You can only find clarity through action.

So start today.

Visit Tom at TomMorkes.com, Follow him on Twitter @tmorkes

11am Liz Hancock

Liz Hancock- CMSS17 - Content Marketing Success tip

If you want content marketing success, remember generosity is everything. Don’t be afraid of giving too much away!

Visit Liz at ElizabethMaryHancock.com, Follow her on Twitter @ElizMaryHancock

Are You Ready For Content Marketing Success Summit 2017?

As you can see this is going to be a pretty outstanding event. These experts get results on a daily basis. Not just for themselves though… for clients too!

So what do you do if you want to achieve content marketing success?

Research your audience and know them inside out. Create content that over delivers on every level. Lastly, get off your ASS and hustle to gain exposure!

Well, there is one more thing… Attend the Content Marketing Success Summit and get all the experts presentations and learn their biggest secrets. Click the button below to get your ticket now…


How Influencer Marketing Turbocharges Your Travel Blog Growth

How Influencer Marketing Turbocharges Your Travel Blog Growth

Are you disgusted with being serenaded by a chorus of crickets each time you publish a post on your travel blog?

I have been there.

I published a cyber diary masquerading as a blog for years.

But when I trashed my old blog to create Blogging From Paradise I did things right from day one.

How Influencer Marketing Turbocharges Your Travel Blog Growth

I engaged in aggressive travel blogger outreach. I dove head first into influencer marketing.

Basically, I made building meaningful, powerful friendships with top travel bloggers my prime intent.

This is influencer marketing. This is how to goad the hyper-successful travel bloggers of the world to:

  • promote you via social media
  • endorse you
  • interview you
  • feature you

That’s the end game of influencer marketing: make friends with pro bloggers by helping them out to create mutually beneficial partnerships.

All the traffic you drool over and the profits you pine over await in powerfully-forged, authentic, loving friendships you build with big dawg travel bloggers.

If you are on the fence about influencer marketing but are seeing scant traffic to your travel blog be open to these reasons.

Your traffic is a trickle. Which has probably put ya in a financial pickle. So now it’s time to befriend the heavies of the travel blogging world to change your blogging course.

1: Connect with Industry Heavies

Connecting with industry heavies through influencer marketing:

  • exposes you to successful travel bloggers to learn from
  • moves you up in blogging circles to help you pop up on the radar of more successful travel bloggers
  • inspires you to persist through blogging ups and downs by seeing the success of rocking bloggers
  • makes blogging fun, enjoyable and fulfilling

For all the material benefits of diving into influencer marketing, the chief payoff is becoming good friends with other human beings.

All good things flow out of these fun, fulfilling friendships.

The other benefits are the direct byproduct of making friends with successful travel bloggers.

2: Skyrocket Travel Blog Traffic

One obvious benefit of diving into influencer marketing is seeing a boost in blog traffic.

How it Works

Reach out to influential travel bloggers. Offer to promote their content. Ask how you can help them. Build friendships. Then, when you ask for a social share from these travel blogging big dawgs you are coming in warm, not cold. Expect more social shares from these travel blogging buddies. As the social shares increase so does your blog traffic.

Of course, social sharing is only one aspect of engaging in influencer marketing. Influential bloggers can:

  • feature you on their blogs via brief snippets
  • interview you for their podcast
  • email your blog, your products, and your services to their list
  • invite you to exclusive groups

Adam Connel - Share Influencers In Your Content

Examples

Big-time blogger Meg Jerrard of Mapping Megan invited me into her monstrously large We Travel We Blog tribe where over 100 travel bloggers share each other’s posts via Twitter weekly. Big traffic spike since I joined this invite-only group.

Hyper-successful internet marketer David Boozer recorded a podcast and wrote a blog post explaining how he purchased all of my Blogging Paradise eBooks. I immediately noted a strong uptick in traffic and of course eBook sales after his ringing endorsement.

I began to aggressively promote David to my following. He offered immensely helpful content and showed how much he dug my work.

This is influencer marketing at its finest. Two established, professional bloggers promoting one another over the long haul.

Lasting Traffic

We have helped increase each other’s traffic, not over days, or weeks, or months, but over years. Lasting, targeted, trusting traffic.

Too many aspiring bloggers see influencer marketing as a short term or one time deal. Some bloggers zero in on trying to get a single tweet or Facebook Share from a power broker-blogger, missing out on the lasting, ever increasing, targeted blog traffic you would gain from establishing strong friendships with successful travel bloggers.

Think long term. Make friends with top travel bloggers. Promote each other. Gain more traffic every week by co-promoting with other successful bloggers.

3: Gain Trust

Influencer marketing raises your trust factor through the roof.

When you gain backing from top shelf bloggers, readers tend to know, like and trust you more quickly because folks trust trusted sources. Top travel bloggers yield serious clout. These blogging big dawgs earned the trust of their readers over years. When they speak, people listen.

Building friendships with established bloggers:

  • increases the endorsements you receive from top bloggers
  • lands you more features on popular, respected travel blogs
  • lands you more interviews on authority travel blogs

As the endorsements, testimonials, features and interviews increase so does your trust factor. It’s an association thing.

As your trust factor increases all aspects of your blogging business grow. Traffic, list subscribers and profits will increase because when folks trust you they buy in. Literally.

Example

After I appeared as a “digital nomad expert” on sites like Virgin, Forbes, Entrepreneur and Fox News I saw a spike in blog traffic and profits. People instantly associated Blogging From Paradise with those world renowned brands. Trust by association.

(Where Blogging From Paradise Has Been Featured)

Blogging from paradise has been featured here

If they deeply trusted those famous, authority sites they would trust the judgment of Virgin, Forbes, Entrepreneur and Fox News writers who featured me. In essence, if these writers from respected sites thought enough of me to feature me and my digital nomad insights I must know what I am talking about. At least this is the line of thinking subscribed to by most readers.

4: Attract More Sponsored Post Opportunities

Connecting with blogging big dawgs helps you land more travel blogging sponsored post opportunities.

Friends who are blogging somebodies refer their contacts to you, boosting your blogging income through this common travel blogger monetizing channel.

I received a flurry of sponsored posts during a particular stretch when I dove into influencer marketing full bore on the travel blogging front. By making friends with established bloggers some of these pros referenced me to their network of bloggers and businesses who were looking for blogs on which to place sponsored posts.

Nicole Sunderland Networking led to success

5: Live Your Dreams

Connected travel bloggers live their dreams.

I’m living proof.

8 years ago I was a broke blogger, still reeling from being a fired security guard.

Today I am a pro island hopping travel blogger.

Engaging in influencer marketing allowed my wildest dreams to make a beeline for me.

Nobody goes to sleep dreaming of more blog traffic. Nobody experiences sleepless nights because they are too excited about getting more blog comments.

You blog to live your craziest, most inspired, most spectacular dreams.

Blogging on the shoulders of giants helps you live those dreams more quickly than through any other strategy.

Once you go influencer marketing you will never go back.

Your Turn

What tips can you add to this list?

How are you engaging in influencer marketing?

Are you having a tough time making inroads with influencers?

,

Guest Post On Forbes For Massive Growth, 30 Insider Tips

Guest Post On Forbes For Massive Growth, 30 Insider Tips

There are thousands of blogs out there that offer guest posting opportunities. Most of these are like ghost towns and will not deliver any valuable results.

However, a guest post on Forbes or any other authority publication can deliver some incredible results.

According to Similar Web, Forbes gets over 131.2M hits a month. Imagine what this could do for your brand’s exposure!

On the SumoMe blog, Sarah Peterson shared that she received 800 subscribers from one guest post on Elite Daily alone.

As well as traffic, being featured on these places will build trust with your audience. Your audience will be like… Wow this rockstar been featured on Forbes!

Michael Hyatt - Guest Post On Forbes

Getting featured on these platforms is a little more difficult, though. I decided to put this question to the experts that get featured in these places all the time…

What is your best tip for getting featured on Forbes, Inc, Lifehacker etc…?

The results are in, let’s not waste any time and get straight into the post. Here are 30 ways to get a guest post on Forbes and skyrocket your growth…

Guest Post On Forbes For Massive Growth, 30 Insider Tips

Featured Experts…

Ryan Biddulph | Sujan Patel | William Harris | Jon Morrow | Syed BalkhiIan ClearyJaime Masters | Ben SailerMary FernandezAndy Crestodina | Adam Connell | Aaron Orendorff | David Leonhardt | Lilach Bullock | Simon Penson | Greg Elfrink | Jason Quey | Zac Johnson | Montgomery Peterson | Srish Agrawal | Tim Bourquin | Brandon Johnston | Sue Anne Dunlevie | Gael Breton | Brooke B. Sellas | Patrick Coombe | Maddy Osman | Sarah PetersonKulwant Nagi | Sean Si

1. Ryan Biddulph

Ryan Biddulph - Blogging From Paradise

The easiest way to get a guest post on sites like Forbes, Virgin and Entrepreneur is to help as many bloggers as possible get featured on top blogs. This simple approach involves sharing other blogger’s posts on social media, featuring them on your blog and referencing other bloggers to folks who are looking for products or services your blogging buddies offer.

Most bloggers will read the title of this roundup and think: “How can I get?” The smart ones will look at my advice and immediately say: “How can I give?” I have been blessed to be featured on Richard Branson’s Virgin blog, Fox News, Forbes, and Entrepreneur. Because I helped a ton of people get featured by promoting them through my social media and blog.

Naturally, I made a ton of friends, who promoted me to their audiences, who expanded my reach and who put me on the radar of writers for these world renowned blogs.

Spread love. Help people. That love will eventually be reflected back to you through features on top blogs.

Visit Ryan at Blogging From Paradise, Follow him on Twitter @RyanBiddulph

2. Sujan Patel

Sujan Patel

In order to get featured you first need to get on their radar and then build a relationship.

The best way to do this is to help them make their content better, help spread the word, write about them.

Even something as small as sending an email with a compliment can go a long way.

Visit Sujan at Web Profits, Follow him on Twitter @sujanpatel

3. William Harris

William Harris - Elumynt

If you want to get featured in top-tier publications, the first thing you need to do is something noteworthy. It doesn’t have to be the best in the world, just something that’s worth commenting on and establishes you as an expert at something.

After that, you should start looking at who is writing about that subject on the publication you want to get mentioned on. A couple of good tools for researching that are HARO (Help A Reporter Out), and JustReachOut.io.

Once you’ve identified your “target”, make sure you get on their radar by following them and interacting with them on social media. A few of these writers will even ask YOU to contribute if you follow them on Facebook or subscribe to their emails.

Visit William at Elumynt, Follow him on Twitter @wmharris101

4. Jon Morrow

Jon Morrow - Smart Blogger

Actually be worth featuring!

That sounds like a snotty answer, and maybe it is, but there really aren’t any cheats or shortcuts of real value. You just become so freaking good at what you do that editors drop down on their knees and weep with joy at the opportunity to feature you.

I’m exaggerating, of course, but the point is this: instead of scheming about how to sneak into the limelight when you’re not worthy, direct all of that energy into actually becoming worthy.

You’ll be far better off!

Visit Jon at Smart Blogger, Follow him on Twitter @jonmorrow

5. Syed Balkhi

Syed Balkhi
To get a guest post on any authority website like Forbes, Inc, Lifehacker, you must become a student of their publishing strategy.

Research what kind of content they write. Look up what kind of content did really well for them using a tool like BuzzSumo. Then propose 4 – 5 different article ideas with brief descriptions to their editor.

When they see you have done the work, it makes their job a lot easier thus resulting in your article getting published.

Visit Syed at WP Beginner, Follow him on Twitter @syedbalkhi

6. Ian Cleary

Ian Cleary

The biggest factors in relation to getting featured on these sites are the content you produce and the relationships you have.

For example, instead of writing a short 300-word post, how about creating a detailed research report for your industry. These type of reports are always referenced by big Publications.

The second part of this equation is the relationships you have. If you build relationships with relevant people that write for these magazines your content will get noticed.

Visit Ian at Razor Social, Follow him on Twitter @IanCleary

7. Jaime Masters

Jaime Masters - Eventual Millionaire

I tried hiring a PR agency for over $5000 and got nothing. Then I learned that relationships are all that matter. I consistently get put in Inc., Forbes, Entrepreneur, and much more because I know the writers there.

Whenever I’ve met anyone that has a column somewhere I offer all of my data from all of my millionaire interviews and/or introductions if they need them.

Jaime Masters - Forbes

For example, I got an introduction to a writer from Forbes – and I introduced her to 3 millionaires I knew so she could add them to her article. It is a win-win-win for both me and her and the millionaires.

Then she offered to do an article about me.

Visit Jaime at Eventual Millionaire, Follow her on Twitter @eventualmillion

8. Ben Sailer

Ben Sailer - CoSchedule

No editor at a prestigious publication is going to be fooled by a paper-thin pitch, especially not from someone without an established reputation to lean on. However, they’ll always be interested in a pitch that fits their audience’s interests and saves them time having to track down information themselves. The key is to make yourself so useful they can’t ignore your email.

Coschedule On Forbes

Start by searching their site to find which specific writers and editors cover what you want to be known for. Check their bio boxes for email addresses and their site’s About page for pitching guidelines or a submission form. Find those writers on Twitter too and follow them to see what they share. Develop a good sense of what those writers like to share, what they write about, and how they want to be pitched. Getting those pieces right will help keep your pitch out of the trash (which is where most pitches go when they don’t follow simple directions).

Then, figure out how your business, blog, or perspective aligns with what those writers need.

Your Pitch Matters

Tailor your pitch accordingly. If you don’t hear back right away, follow up with them in a week or two. If you don’t hear anything back, don’t take it personally. Just keep pitching until one connects.

This is all PR 101, but honestly, so many people send such lazy pitches that just getting the basics right is often enough to stand out. You don’t need hacks or shortcuts here; you just need strong research skills and a determination to not be outworked. And that’s true even if no one has ever heard about you before.

Make New Friends

Start by searching their site to find which specific writers and editors cover what you want to be known for. Check their bio boxes for email addresses and their site’s About page for pitching guidelines or a submission form.

Find those writers on Twitter too and follow them to see what they share.

Aaron Orendorff On Twitter

Develop a good sense of what those writers like to share, what they write about, and how they want to be pitched. Getting those pieces right will help keep your pitch out of the trash (which is where most pitches go when they don’t follow simple directions).

Then, figure out how your business, blog, or perspective aligns with what those writers need.

Visit Ben at CoSchedule, Follow him on Twitter @Ben_CoSchedule

9. Mary Fernandez

Mary FernandezMy best tip: write a guest post for them.

Top online publications like Forbes, Inc. Lifehacker, etc. need content, and will willingly feature you and your business in exchange for that content.

But before pitching to any publication, ask yourself:

Do they serve my target market?

Are their readers engaged?

Can you add a byline with a link back to your site?

Not all guest posting opportunities are good ones, so don’t waste your time writing posts that will get you nowhere. If you need help finding the best opportunities in your industry, check out The Giant Guest Blogging Index.

Mary Fernandez was featured on

Once you’ve honed in on a target, use BuzzSumo to discover their top 5-10 articles. Take note of the format, style, length, topics and any other nuances that will help you to craft the perfect pitch.

Make sure that you follow their pitching guidelines to a “t”. Some publications will require a full draft up front, but most will allow you to pitch a few topic ideas first. If the latter, come up with 3-4 headline ideas for your post, making sure that those headlines fit in seamlessly with the other headlines on the site.

Finally, pitch your headline ideas (or full draft) to the appropriate section editor. Keep your pitch brief and to-the-point. You may want to link to a few examples of your work so that they can see your track record. Always keep the individual recipient in mind– never send a generic pitch.

Mary Fernandez Guest Post On Inc.com

After following the above steps, if you do not get a response, then follow up. There are many reasons why someone might not respond, so don’t take their silence as a “no”. Most of the best opportunities I have landed were in the follow-up!

Visit Mary at Persuasion Nation, Follow her on Twitter @maryefern

10. Andy Crestodina

Andy Crestodina - Orbit Media

The problem: Editors are busy and flooded with offers to contribute. They need one awesome piece today, but they’re getting 100+ ideas for articles sent every six to eight hours.

The solution: Know what they’re interested, be considerate and persistent in your outreach, etc. But also try this: send a completely written article. I know this isn’t what most people recommend.

But if you send an article that is finished, or mostly finished, you helped them solve their biggest problems:

  • You helped them by removing the unknown quality factor. The article is right in front of them.
  • You helped them skip the back and forth of email, which they hate.
  • You helped them say yes to this awesome piece of content you sent over, wrapped up in a bow. All they have to do is reply with a “yes, thank you.”

Another upside: if they don’t accept it, you’ve got something ready for pitching or publishing elsewhere, rather than just a headline and a dream.

Visit Andy at Orbit Media, Follow him on Twitter @crestodina

11. Adam Connell

Adam Connell - Blogging Wizard

My favorite way to get featured on industry publications is by using platforms like Help A Reporter Out (or HARO for short) and SourceBottle.

Here’s how they work:

You spend 5-10 minutes answering a question – send an email, then wait.

This is how I got featured on a bunch of top tier sites such as CIO.com and HuffPost.

No pitching self-promotional article ideas, or building relationships with editors so I can become a guest contributor or anything like that.

How Does It Work

There are journalists all over the world that are looking for sources for their articles, interviews – even books, radio and TV shows.

You could be an expert source, or you could provide something based on personal experience – it depends on what the journalist/blogger needs.

They submit queries/requests to platforms like HARO and SourceBottle – then wait for people to respond.

How You Get Started

Sign up with HARO and SourceBottle – they’re both free to use, but there are paid platforms like Cision and MuckRack.

SourceBottle has a searchable database that you can dive into straight away.

With HARO, you’ll sign up for email updates and choose the frequency/topics that you’ll receive.

Usually, you’ll have 3 emails from them each day. You’ll need about 10 minutes each day to sift through the emails for relevant opportunities.

Or, if you want to automate the process slightly you could set up filters in Gmail to pick out specific keywords. I prefer to check them manually just in case something slips through the net.

A few tips to stop journalists ignoring you

Journalists get a lot of pitches, so you need to make sure your answer follows their instructions to the letter, and be direct.

You’ll want to include something that says why you’re a good fit for the query – keep this short and sweet.

At some point, you may feel inclined to follow up with a journalist asking if you’ve been successful, or for a publication date – don’t. While follow-ups may feel necessary, your time will be better spent answering the next query.

Adam Connell - Proof Screenshot

If you’ve been successful, you should get an email back. In any case, it’s best to setup a monitoring tool like Mention or Buzzsumo just in case.

Visit Adam at Blogging Wizard, Follow him on Twitter @adamjayc

12. Aaron Orendorff

Aaron Orendorff - Iconi Content

The way I’ve broken into Entrepreneur, Inc., Lifehacker, The Next Web, Huffington Post, Success Magazine, and more is through a five-step process.

One, research what’s already popular on the target site (and one or two competitors) using Buzzsumo.

Two, research what’s popular on search using Google Trends.

Three, pull together the industry topic from Buzzsumo and some pop-culture topic or person from Google Trends.

Four, write a full article (not a pitch) using the average word count and at least four links to related articles on your target site.

Five, use an email permutator spreadsheet (you can find them online) to cold email your complete article to five to ten editors (one at a time) at the target site.

Keep the email insanely short:

“Hi [Name], I put together a full article:

“Title.” It’s 100% original and a builds off of a number of [Site’s] popular posts. Please let me know if it’s a good fit for [Site].

Thanks,

[Your Name].”

Here are a couple of screenshots on how I did this for my first piece at Entrepreneur (back in 2014):

Aaron Orendorff - Google Trends

This is a screenshot for Google Trends… Below is a screenshot of my article on entrepreneur…

Aaron Orendorff - Entrepreneur

And I wrote about the pitching process here (under point three).

Visit Aaron at Iconi Content, Follow him on Twitter @iconiContent

13. David Leonhardt

David Leonhardt

I go way back on this to my days as a consumer advocate in Ontario when I was doing over 500 media interviews per year. It’s all about the content. It’s all about having something newsworthy to say.

If you pitch a writer on a story about your company…that’s booooring.

If you pitch a story on how your neighborhood is sprucing up in some original way, and offer to provide a quote, that has potential.

What about if you pitch a story on how a customer of yours just used your product to help cut plastic waste in toy packaging by a third, that has potential.

By sending the URLs to three genuinely amazing blog posts to a writer that covers your niche, chances are they’ll link to one of them. Writers are always looking to link to highly credible sources.

Remember that writers don’t want to mention you; they want to fill out amazing stories.

Visit David at THGM Writers, Follow him on Twitter @amabaie

14. Lilach Bullock

Lilach Bullock

This is a very difficult question, as there’s no guaranteed formula that will get you on these top websites.

Rather, it’s more of a case of growing your influence, showing you have the know-how and authority in your niche.

Building relationships with the editors and engaging with their content.

It also definitely helps to know people and have a friendly relationship with other influencers working for these websites that can vouch for you and your expertise.

Visit Lilach at LilachBullock.com, Follow her on Twitter @lilachbullock

15. Simon Penson

Simon Penson - Zazzle Media

Getting featured on bigger sites is the culmination of years of work to build a personal brand. It’s a little like when we read about successful entrepreneurs eating amazingly valued businesses; the bit you see is just the tip of the iceberg as there are years of hard work behind the scenes to get there.

To do it requires sacrifice and a 150% commitment to be the best you can be in your specialism. Then work at it day after day, sharing your knowledge on any relevant site that will listen.

Eventually, the bigger guys will listen!

Visit Simon at Zazzle Media, Follow him on Twitter @simonpenson

16. Greg Elfrink

Greg Elfrink - Empire Flippers

The best way is to pitch the editorial staff at companies for a guest post or a spotlight is a lot easier If the blogger is also a customer of one of their services (say Hubspot for example). Then they will have a little bit more leverage when it comes to their pitch.

The route to get a guest post on Forbes and Inc seems to be rooted in twitter outreach more so than emails. Retweet the journalist you’re looking to connect with, start a conversation, see what is possible there with a collaboration if a conversation does start.

Outside of those publications and twitter, I would also try to add the person on facebook. I find that while twitter can be very useful for meeting people, facebook is better for really cementing real relationships which will help tremendously with outreach.

Visit Greg at Empire Flippers, Follow him on Twitter @gregelfrink

17. Jason Quey

Jason Quey

Although I’ve been featured in Huffington Post, and references, quoted, and/or mentioned in Salesforce, Forbes, and Entrepreneur, I feel there’s more for me to learn.

I recognize some would love to have even that level of coverage, so here’s what I’ve found works:

  1. Pitch for relevance. If you are pitching people who don’t cover your topic, you are wasting your time and their time. Even worse, you ruin your chance for future pitches. You can use a tool such as Buzzsumo to see what topics people cover.
  2. If possible, be helpful before you need to pitch. This makes the relationship less transactional and more about friends helping each other out.
  3. It’s valuable to understand the five types of influencers and what sets them apart. Journalists, in particular, are interested in traffic and interesting stories (which they hope leads to traffic). Knowing this will help you relate to them and their desires.

If you do get a mention, be sure to send a quick note of thanks! This immediately sets you apart from 80% of the competition and helps you to build a relationship without a pitch.

Visit Jason at The Storyteller Marketer, Follow him on Twitter @jdquey

18. Zac Johnson

Zac Johnson

Guest blogging and article contributions are one of the best ways to grow a real brand and following for yourself.

This process starts with creating a site of your own, guest blogging on other relevant blogs within your niche, then ultimately guest posting on sites like Forbes, HuffingtonPost, and Entrepreneur.

There are really two ways to get into these sites; the first is to know someone, and the second is to apply through their ‘submit article’ forms on their sites.

Obviously knowing someone direct is going to get the best results, but if you have amazing content and use their submission forms, this might as well as well.

The important thing to know is that thousands of people are actively applying to write for these mega sites. If you are going to the same, make sure your content and online profiles rock.

Visit Zac at ZacJohnson.com, Follow him on Twitter @zacjohnson

19. Montgomery Peterson

Montgomery Peterson

Getting featured on high profile sites like Huffington Post or Inc can do wonders for your brand or business.

A great way to do this is to help other writers and editors who are actively writing on these sites already. Since a featured author profile is listed at the top of each article you can collect their information to contact them directly.

The first email should be quick and just let them know you found value in their content.

The next email can be on some valuable resources they might want to use in an upcoming article.

And the third email can be a follow up to see how things are going.

Do this with enough writers and you may see your personal brand or business getting several mentions in the future.

Visit Montgomery at Original Colouring Pages, Follow him on Twitter @MontgomeryPete2

20. Srish Agrawal

Srish Agrawal

Everything on the internet is all about content creation and making it available in as many ways as possible.

When sites like Inc or Entrepreneur are looking for new content, they want to make sure it’s fresh and grabs the attention of their audience.

A great way to get media mentions and included in various articles and reports is to turn industry news and trends into an infographic.

This is something we actively do and get mentions all the time for it.

Text is great, but when you bring data to live through visual infographics — everyone wants it!

Visit Srish at Logo Design Team, Follow him on Twitter @srishagrawal

21. Tim Bourquin

Tim Bourquin

Provide real data for tech-savvy authors and make their job easier.

Being in the email marketing and online business space, we are always looking at different email marketing reports and what’s working in online optimization today.

We often come across many reports on sites like Entrerpreneur, Inc, Forbes etc… with outdated information or simply aged articles that can be refreshed with new data and content. We then make an effort to contact the writer from this article and let them know of our latest report.

Often times they will create a new article and link back to our site and studies as a reference.

Visit Tim at After Offers, Follow him on Twitter @TimBourquin

22. Brandon Johnston

Brandon Johnston

Having written for many different sites already, I know the value in making the decision process as easy as possible for a new site.

With media outlets like Forbes and Inc getting hundreds of writer applications on a daily basis, only the best will get through.

Before applying to write for a new site, I always make sure my content is dead focused on their audience and in the writing style they are looking for.

At the same time, I also want to make sure my social profile and online presence looks great as well.

This will make the decision process so much faster and easier — ultimately getting me the writing job I was looking for!

Visit Brandon at Blog Reign, Follow him on Twitter @blogreigncom

23. Sue Anne Dunlevie

Sue Anne Dunlevie

I think getting a guest post featured on websites like Entrepreneur, Lifehacker, Forbes, etc is much like landing a guest post on another blog.

Do your research on the site; the types of articles they produce, the tone of the articles, the word count and topics their audience likes the most.

Also, research the right editor to make sure you are pitching the right person.

Visit Sue at Successful Blogging, Follow her on Twitter @SueAnneDunlevie

24. Gael Breton

Gael Breton

To be honest, I’ve had links from a lot of these places without doing any kind of link building. How? Well, the entrepreneurial world is hungry for one core thing: fresh insights. If you are able to produce those for anything entrepreneurship, especially if you can support it with numbers and graphs, you will be quoted everywhere by people making a living writing for these niches looking for sources to quote.

So the best way to get featured on these sites: produce case studies with numbers others can reuse to make a point.

This is how articles like this one showing on page load popups win every time or this one showing how we got 1000 hits per day from Pinterest collected so many links from magazine type sites.

Visit Gael at Authority Hacker, Follow him on Twitter @GaelBreton

25. Brooke B. Sellas

Brooke B Sellas

I haven’t yet been featured on Forbes, Inc. or Lifehacker, but I have made the rounds on a few other sites (PR Daily and IBM’s Think Leaders).

I think the key to any site is networking, really.

As a regular contributor for Mark Schaefer’s {grow}, I can tell you it didn’t come out of me emailing him one of those “use this formula to guest post on any site” templates.

I read his blog religiously, I commented on his posts, I connected with him on social media, etc. Eventually, we met in person, and eventually, I talked him into a guest post (which eventually led to a regular spot).

There is no overnight success with this stuff. My biggest advice is to put the WORK in your network (and keep at it).

Visit Brooke at B Squared Media, Follow her on Twitter @madSMscientist

26. Patrick Coombe

Patrick Coombe

This is a great question, my first suggestion is to not pick Huffington Post or Entrepreneur. I’m afraid there are about 10 other top news sites that get so many pitches, it is getting harder and harder to get in on these sites because so many SEO’s are hitting up editors/authors/ etc for those sites. They can see you coming from a mile away.

So for starters, pick a news site that isn’t featured on every backlink sellers profile. Even better, get niche specific. If you are in the tech niche, hit up a place like PC Mag instead of the normal “Tech Crunch.”

From there it is all about PR. Remember, PR agents get paid thousands of dollars to do this exact job. They have board room meetings looking for angles on how to get featured in stories all day every day.

Next, ask yourself the question: do I just want a link, or am I really looking for actual press?

I would advise you to look for actual press, as it will not only funnel some sweet link juice to your website but can drive MASSIVE amounts of traffic and authority as well. Look into what kind of stories people are writing about. Find a topic, and start rubbing elbows on Twitter etc. Start throwing ideas out there once in a while, eventually they will look to you as a person of authority.

Visit Patrick at Elite Strategies, Follow him on Twitter @patrickcoombe

27. Maddy Osman

Maddy Osman

The highest authority website I’ve written for is Search Engine Journal. Interestingly enough, it started with a job application. They were looking for a new staff writer, and I threw my hat in the ring. As it was very early in my freelance writing career, I didn’t end up getting the job, but I had advanced to the top 3 candidates – not bad for a newbie!

At any rate, the editors were impressed with my audition piece and invited me to publish it on the website, as well as stay in the loop for monthly article needs, accepting articles as I saw topics I felt uniquely qualified to write.

I think the tip here is to always be looking for opportunities, and make sure that you’re killing it at your audition. Bring everything you have to the table, and create an article that’s an exhaustive resource on the topic, backed by facts and statistics. Some of the highest authority blogs don’t pay contributors, but the fringe benefits of creating content for them more than make up for this fact. It’s because of my SEJ audition piece that I’ve built a lot of authority in the field.

Visit Maddy at The Blogsmith, Follow her on Twitter @MaddyOsman

28. Sarah Peterson

Sarah Peterson

Know the publication’s audience and do you research before you send your pitch. You can use tools like Buzzsumo.com to find out what the most popular articles on any given website are. This will help you reverse engineer popular content. If you can find out what the most popular content was on that publication, you can start to brainstorm headlines and topic ideas that would both serve the publication’s audience and intersect with your blog topic.

Once you’ve done that research and your pitch has been accepted, make sure your submission meets their style guidelines. Don’t just write it however you want to write it. Match the publication’s tone and formatting and pay attention to the details. If you ignore them, you’ll probably be rejected.

Visit Sarah at Unsettle, Follow her on Twitter @petersonsar

29. Kulwant Nagi

Kulwant Nagi

The best source to get featured on big publications is HARO (Help a Reporter). This is a platform which you can join to get notifications in your email from world-class journalists. They get assigned various jobs, so normally they go to HARO and ask other experts to help them collect the data.

This is where you get the opportunity to put your thoughts and help that specific journalist to write on any specific topic. You can put your thoughts and smartly insert your own website’s link to grab backlinks from big publications.

The second source that I mostly use is Twitter. Just search where you want to publish your article. Let’s say you are looking a backlink from Inc.com. So just search for Inc.com, then See how many people have tweeted any link from Inc.com.

Once you check the profile of those people, you can easily find regular authors from high authority sites. Just become good friends with them and offer them help to publish their next article on any big publication.

This is how you can make this daunting task much simpler.

Visit Kulwant at Blogging Cage, Follow him on Twitter @kulwantnagi

30. Sean Si

Sean Si

My best tip for getting into the big league sites is most probably to pitch to journalists in sites like HARO. That’s one very easy way to get in those sites. I’ve done it and it works. You can check the backlinks of SEO hacker and you’ll be able to see us getting some links from those sites.

Visit Sean at SEO Hacker, Follow him on Twitter @SEO_Hacker

Are You Ready To Get Your Guest Post On Forbes?

As you can see the biggest takeaway is to build a relationship the editor, mirror what they do on that platform and then get on their radar.

I have said it before and I will say it again your connections are so important. Nurture them and you will succeed.

Thank you so much to all the experts that contributed here, you nailed it with this one. I’ve had a blast connecting with each and every one of you!

For you guys, though it is time to get out there and grab your guest post on Forbes, Inc, Entrepreneur or wherever is relevant for you!

Have you been featured or got a guest post on a massive publication yet?


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How To Get Your First Guest Blog Post & Easily Boost Traffic & Subscribers

Land Your First Guest Post That Builds Traffic, Subscribers and Links

Do you want to get your blog endorsed by big players in your niche?

Today I am going to show you how to start guest blogging so that you can increase your blog’s traffic, social shares and subscribers.

You need to start getting your blog out there and make a name for yourself. Nobody is going to hand you a successful blog, that comes when you do the hard work.

In my post about blog promotion tactics I shared 17 ways to drive traffic to your posts but I never mentioned Guest Posting.

This was for one reason… everyone does this. It is like the golden nugget to traffic.

It has been slated, it has been praised and everything in between but the truth is that it delivers on all levels.

Let’s learn how you can grab your first post that brings you the promised results with my guest blogging strategy.

Where To Start Guest Blogging

Nowadays there are so many lazy bloggers out there that will let you guest post to save them writing content. This leads to people getting zero traffic, zero comments and zero email signups.

What is the point in that?

If you are hoping to write a guest post you want it to deliver all three of these things.

You want traffic to come to your site and landing page, so you can get email signups. You want blog comments to show the audience that you care enough to talk to them.

Brad Sugars even wrote an article on Entrepreneur.com that states guest posting is the best way to get new customers and increase sales.

There is no one metric that can guarantee all three of these because even a top blog, with lots of comments and a brilliant domain authority, could send you nothing.

Maybe the audience weren’t keen on what you had to offer this time.

When I select places to write for I look at the vanity metrics and the engagement. This is before I even think of topics to write about!

Sue Anne DunlevieA Tip From Sue Anne Dunlevie:

One of the best ways to get more readers is to guest post for other blogs. In fact, I suggest that when you start blogging, you guest post even more than you write on your own blog!

Once you’ve developed relationships with other bloggers by doing a couple of round up posts, the next step is to ask them if you can guest post on their blog.

Of course, you need to do your homework on their blog to know if they accept guest posts or not. If they do, most bloggers include a page on what they are looking for from guest posters.

A successful guest post can bring in hundreds of new readers (and potential buyers).

Click Here To Visit Sue | Click Here To Tweet This

Is The Blog Relevant

Before you get all bitchy on the blogs out there, you have to make sure that the blog you are pitching too is relevant.

If I was to write a blog post about SEO on Pinch of Yum (A Food Blog). Do you think I would get much traction?

It may appeal to some but not enough to make it worth it. When you are starting out you want to post on highly relevant blogs, this is where your core audience is.

Look on Google for topics you cover on your own blog, the blogs that show up are relevant to your topic and are the best to target for a guest post.

Vanity Metrics

I am not big on these metrics because they can easily be manipulated. Having said this, it would be stupid to totally ignore. The only two metrics I am interested in is Domain Authority and Page Authority.

These are designed by Moz to help you predict how well the site will perform on the search engine results pages. It is basically a scale of 1-100, 1 being the lowest and 100 being the best.

The main problem with these metrics is that it depends if the site has been crawled recently. If the Moz spider hasn’t crawled a blog in a while the metrics could be inaccurate.

These are just a guide to say this site is definitely worth looking further.

Good User Engagement

So the site I am interested in guest posting on has a domain authority of 40 and a page authority of 45. In my eyes, this would be worth looking a little more into.

First I want to make sure that the blog is active. When was their last article? If they haven’t had an article in months I would steer clear for now as this looks quite inactive. The blogger could be taking a break but it’s best to wait until the content is fresher as their readers will be more engaged.

Take a look at their most recent article, does it have blog comments. If people are commenting you know that there is an audience to get to know.

Check For Engagement When Guest Posting

Was the post shared on social media? How many times was it shared?

If the post is doing well on social media it means that their audience is happy with what was produced. It is also another signal there is an audience to engage with.

Lastly, I will check out their social media profiles, does the blogger get involved and answer questions. This again shows signs of engagement.

If I can tick the box on all these things I would definitely start to get to know the blogger.

From Adam Connells guest blogging strategy post he lists questions that he asks himself before he gets involved…

Adam Connelll - Link Bulding StrategiesA Tip From Adam Connell…

You need to vet each blog and when you’re thinking “should I pitch them on a guest post idea?” ask yourself these questions:

  • Do they have an engaged audience? Comments are a great indicator but pay close attention to quality – a load of spam comments are a red flag.
  • Do they reply to comments? This is a sign that the blog owner cares about engaging with their audience, and the blog is active.
  • Do they adequately share their own content? If they don’t put time into sharing their own content, they probably won’t spend much time sharing yours.
  • Does my ideal audience align with this blog? You need to have an “ideal audience” that you want to reach, and the blogs you contribute to should speak to that same audience.
  • Do they give writers credit & a link to their blog/landing page in an author bio? You’ll put a lot of effort into writing content, so the least you should get is a byline with a link back to your site.
  • Do they have the potential to drive traffic or are there too many distractions? Too many distractions may mean they won’t refer as much traffic as a blog with an ultra-clean layout. Some of these sites are still worth contributing to because they have engaged audiences and provide great social proof. Sure they’ll send you less traffic, but the quality is important too.

Click Here To Read The Full Post!  | Click Here To Tweet This

Break The Ice To Get On Their Radar

When people think of guest posting they immediately think of pitching an article to a blog owner. This is true but to really get value from this tactic you should build a relationship with the owner.


Brian Dean BacklinkoA Tip From Brian Dean…

If you’re desperate for a link from a particular site (or if the site gets a lot of guest post submissions) you want to get on the webmaster’s radar screen before your pitch.

That way, when you reach out, they’ll be like “Oh yeah, that’s Jim, the guy who leaves all those awesome comments.”

Click Here To Read The Full Post! | Click Here To Tweet This!

When someone likes you they are more likely to help you and accept your pitches.

So to get started you should go through your hit list of blogs and start to get on the radars of the blogs you hope to write for.

Blog comments are a great way to do this, especially if you see the owner interacting with the comments. Give value and help their audience, trust me it will not go unnoticed.

Blog Commenting On Successful Blogging

Go over to Twitter and follow the blog owner. Simply start to engage with the blogger. Retweet their posts, share their content and like their tweets.

John Lee Dumas On Twitter

Some busy Twitter accounts might not notice every Tweet but is still a valid method to start to get on their radar.

Jason QueyA Tip From Jason Quey…

An expert quote is a quote from an influencer in your field that provides an extra boost of authority.

Shanelle Mullin was one of the first I observed doing this on ConversionXL. In her article, “How to Write Copy People Will Actually Read,” you can see how she highlights Sujan Patel. If I were Sujan, I’d promote that piece because of how well it highlights me.

“There are obvious promotional benefits, but the main reason I include expert quotes in my articles is because it’s genuinely helpful to our readers. I don’t reach out to the experts who have the most social influence, I reach out to the experts who are most qualified to offer useful advice on the topic.”

Focus on creating helpful, thorough content before you reach out to experts. Your quotes should complement the article, not the other way around.

Read The Full Post Here | Click Here To Tweet This!

Another way you can get onto a bloggers radar is to ask one of your blogging buddies for an introduction. Jason Quey personally put me in touch with John Rampton and William Harris for my expert roundup post.

Jason Quey connected me to other inluencers

Alicia Rades has used this strategy to get in touch with Adam Connell at Blogging Wizard too, she wrote an awesome article on how to get a guest post from sites that normally don’t accept them.

Stroke Their Ego

I don’t know about you but I love the feeling I get when someone tells me I’m great. It makes me feel all warm and fuzzy.

Everybody wants to feel loved and wanted!

Even those big bloggers with thousands of followers. This is your not so secret weapon here. By stroking the ego of the blog owner they start to get more positive vibes when they see your posts.

When you share one of the bloggers on Twitter why not reach out to them by email and let them know.

Hi Blogger,

I just wanted to personally thank you and let you know I have shared and linked to the post you wrote about creating a link building campaign.

Your post taught me so much!

I have never considered a broken link building strategy but now  I will definitely implement it now.

Once again, Thank you!

Take Care

Name

This is such a nice email to receive, you aren’t asking for something or being too forward. You are just being nice… This is a great way to make a connection with an influencer and I used this when I first spoke to Sujan Patel

Sujan Patel Outreach example

If you get an email back, pat yourself on the back, you have just taken your relationship to a new level.

Your Secret Weapon To Increase Your Success

When you are able to reach out to someone and get a reply you are ready to deploy the next tactic.

You are going to let your new blogging buddy shine on your blog. I mean if you want to write for them they must be worth some love from your blog.

I am talking about an expert roundup post. Jason Quey also references this method in the Sumo Me article. This post type because it just works so freaking well.

This is your first proper ask so far. By letting your bloggers shine you are showing them how much you appreciate their effort and hard work.

Sue Anne DunlevieA Tip From Sue Anne Dunlevie:

Come up with a compelling question and then send it to 20 or more bloggers in your niche. Then create a post compiling all the answers you receive.

Here’s an example of a roundup post on Successful Blogging where we asked 110 Entrepreneurs to share their best social media strategy with us.

Click Here To Learn More  | Click Here To Tweet This

If you do a good job here and you pitch correctly there is no reason why they won’t accept your post!

Click here to see my post on expert roundups.

Know Exactly What The Blog Wants & Give It To Them

If you want to smash through the crap and get featured as a guest blogger you really have to make your pitch awesome.

To do this you need to make sure you know what the blog’s audience want. When you know what they want you just create a guest post that gives it to them.

If you are starting to get a good rapport with the influencer then it’s time to start to research a guest blogging opportunity.

If that blogger has been featured in an expert roundup for you, you have a good enough rapport to start preparing for a pitch.

Buzzsumo Homepage

Head over to Buzzsumo and see what their most popular piece of content was. Simply just put the blogs homepage URL in the search box and it will return the most shared posts.

Buzzsumo Successful Blogging

When you know what performs well you will have a rough idea of what to pitch.

Do they share list posts or roundups?

What are the topics of the most popular articles, do they match the topic you are wanting to write about?

By knowing the audiences favorite kind of content to share and also the popular topics, you really can’t go wrong.

Well unless you screw up your pitch…

Alicia RadesAt Tip From Alicia Rades…

Pay attention to the types of topics and headlines the blog publishes as well as the tone authors take. Take note of any styling elements they use, such as including screenshots, embedded tweets, offset quotes, numbered lists, etc. Finally, check the word count of a few different posts. That way you know what word count to shoot for and can develop your topic and outline based on how in-depth they want their posts to be.

Check Out The Full Post Here | Click Here To Tweet This!

Download My Free Blog Post Promotion Checklist To Get More Traffic To Your Next Guest Post From Day One!

Crafting The Perfect Guest Posting Pitch To Ensure You Get Published

When it comes to creating a guest posting pitch, you need to keep it brief and to the point. You also need to show that blogger why they should let you contribute on their blog.

Karol KA Tip From Karol K…

Here’s one for you: why would you believe that a blogger is capable of writing a quality article if they’re apparently not able to send you a well-written email?

It doesn’t make any sense, right? If you can’t do grammar in an email, or can’t convey why you’re contacting the editor, or can’t explain what your post is going to be about, why would anyone believe that you can deliver?

In a word, proofread. Then proofread again. Sending a complete article that has some grammar issues is okay(ish). Sending an email pitch that has them is not.

Check Out The Full Post Here | Click Here To Tweet!

The subject line is the first thing the blogger will read, if you don’t create a spark then you will get a one-way ticket to their trash.

I find sharing a benefit for their readers and creating curiosity works well. The benefit shows them what’s in it for them and the curiosity helps push them to open the email.

What is better?

Guest Posting Pitch For You

or

Arm your fans with this traffic generating trick

The second of course.

The benefit is the traffic generating trick. Curiosity will start to be generated because they will want to find out about this trick.

The second is clearly targeted at helping their Fans/readers!

The Actual Email

Now you have an irresistible subject line it is time to show them what you have got.

Introduce yourself very briefly, bloggers are busy and they just want to know the facts.

Hi Name,

My name is Joe Elliott and I write over at One Man Wiki.

That’s enough!

Now tell them why you want their attention. Again think about what the blogger would be wanting from a guest blog post.

Happy readers that are getting value!

I just wanted to get in touch to run some ideas on a new blog post idea that will help arm your readers with some more traffic.

Ok from this I can tell you want to write for me and I can see you want to help get my readers some more traffic.

If you have done your homework and traffic generation is a hit on this blog you are onto a home run.

Jess OstroffA Tip From Jess Ostroff:

If you really care about getting your article published, then you must understand that your relationship with the editor is just as important, if not more important, as the quality of your writing.

Make me care about you, as a human, and I’ll be much more likely read what you have to say.

Click To Read The Full Post | Click Here To Tweet This!

List Your Ideas

It is now time to share some ideas and from my experience three is the magic number. It’s the sweet spot!

It gives the owner some choice but not enough that they need a week to think about it.

Here are some of the ideas I had for your blog.

  1. Is Link Building Dead Or Does It Still Help Me Rank – I will show why we should still link build and share methods that help build links in 2017.
  2. 50 Traffic Generating Tips From 50 Traffic Experts
  3. Plan Your Broken Link Building Strategy For Massive Growth

If some of your titles spark curiosity then be sure to give a little description. You don’t want the author to have any questions but you also don’t want to write a novel as your pitch.

Including a roundup when you don’t know the person that well is a good way to get your post. These types of posts take a lot of outreach and if you are willing to make that kind of effort then they will know you are serious.

Show Them Your Greatest Work

You want them to be sold on you by now, but if they have any doubts your writing samples should blow them away.

You want to show your best pieces of content! A lot of people say only show content that has been featured on other blogs.

I say show them your best wherever it is published. Your blog is your stamp on the web, it should be your best work.

Showing content that has been published elsewhere shows the owner that you provide the same standard as on your own blog. Which is better for them.

If you are new just show your best blog posts.

As this is the first time I have spoke to you, I thought it would be good to show you my recent blog posts…

  1. Awesome Writing Example
  2. Fantastic Writing Example
  3. The Best Writing Example

Next, it is time to leave it up to them…

Thank you so much for taking the time to consider my post for your blog. I hope I can write for you in the near future

What do you think?

Cheers

Name

This is where you inject some personality back into the pitch by thanking them for their time. This shows you are a nice person to work with.

Leaving the email with a question is just to help spark the conversation between you and the blogger.

Marianne guest blogging approval

Hopefully, the next email will be asking you to write for them.

Penelope TrunkA Tip From Penelope Trunk:

I get 25 guest blog pitches a day. So you have to stand out. If you don’t address me by my name then I assume you will not have a pitch tailored to my blog, so I don’t read any further. Most guest posts on my blog get at least 100 comments. The reason for this is that I only publish posts that have a fresh opinion, a personal angle, a way for people to improve their lives, and a clear relationship to my blog topic. It’s really hard to do all that in a post, but the guest posts on my site are always great.

Click to see more Expert Guest Blogging Tips | Click Here To Tweet This!

Add The Secret Ingredients For A Successful Guest Post

A guest post is no different to a blog post on your own platform!

You should treat it the exact same. If you are wanting to bring the audience back to you then you really have to blow them away.

From my own guest posting experience, I have found that creating Skyscraper types of content, expert roundups and case study type tutorials work best for internet marketing niche.

Just remember to do everything you can to really nail it.

Create A Headline That Draws The Audience To You

The headline is so important, it’s the first chance you have to introduce yourself to the reader.

You have to make it epic!

I always want to include two things in my headlines…

The keyword

and

A benefit they will get from reading the post.

If you are writing an article about high protein recipes you might get something like this…

23 High Protein Recipes That Will Torch Fat

16 Tasty High Protein Recipes That Will Make You Big

Look at the second one. I have added the word tasty, this is to help me connect with the reader’s emotions.

What happens when you think of TASTY food. You start to crave it, your mouth will water and you will do anything to get your hands on it.

When I submit a guest article I will always provide a few headlines. The editor of the blog knows their audience better than you, let them pick the one they will respond too.

Include Authorities In Your Post To Get Some Easy Traction

It is so easy to get your post shared if you help others they will help you. This is the biggest reason to link out to others from your articles.

Well, in my eyes.

If you are writing on a site that has a lot of authority the bloggers that you link to will be ecstatic to be featured. Remember play to their egos.

Guest Blogging Expert Roundup On Blogging Tips.com

If you think someone should be featured then go for it but only if you are going to email and let them know.

Another reason to link out is to back up what you say. If you say something like…

22% Marketers live in Miami.

I’m going to be like is this true? But if you link to the source of your fact and they are reputable, I will trust what you say a bit more.

Sprinkle With The Extras To Really Stand Out

By now your article should be looking rather awesome but there is one thing you can do to increase its value.

Add images!

This helps break the article up. They add that finishing touch to your guest post.

They are also a great way to prove you know your stuff or to make something a bit easier to understand.

If you really want to get the closest type of connection with your audience, though, you should consider adding a video.

The audience can hear and see what you’re up to and the blog owner will think…

Wow, this guy has gone over and above here.

It makes you stand out and build a connection with the readers but also the blog owner.

Your Author Bio Is The Key To Success

Everything up until now has been about getting the best guest post possible. To meet our goals we need to drive traffic and email signups.

Your author bio is the best place to do this. This is the one place on nearly all blogs you can definitely link to your landing page. This is where you want to get your new audience to your email list.

Gregory CiottiA Tip From Gregory Ciotti:

An incredibly simple tactic I use for guest blogging is to close my articles in order to avoid “byline blindness.” It consists of 3 elements:

  1. Closing subheading: Let people know that the article is done and it’s their turn to do something. I typically use “Over to You” or “It’s Your Turn.”
  2. Ask a question: Creating two bullet points, you should use the first one to ask a simple question that relates to what you wrote about.
  3. Place a small CTA: In the second bullet point, offer the readers a way to “get more” with a simple CTA, such as a download from your site.

Click to see more Expert Guest Blogging Tips | Click Here To Tweet This!

Visiting your homepage or an article is great, it accomplishes the traffic goal.

To get the sign-up goal you should use your author bio to forward your new reader to your landing page.

Once they have signed up they are now your subscriber and unless they unsubscribe they can see whatever content you put in front of them.

Here are some examples of great author bios…

Tor Refsland Author Bio

This example is by Tor Refsland at Time Management Chef. Look how clear the call to action is!

Sue Anne Dunlevie Author Box Example

This one comes from Sue Anne Dunlevie at Successful Blogging.

Katherine Sullivan Author Box Example

Next, we have Katherine Sullivan from Marketing Solved, she uses a different approach by sending people to her Facebook group. This works because she can reach out at any time to her new audience.

Jason Quey from The Storyteller Marketer is up next…

Jason Quey Author Box Example

Last but by no means least we have Caleb Cousens of Social Media Wizard

Caleb Cousens Author Box

Be Ready To Comment

Some people might not be ready to sign up to you after reading your post. They maybe want a bit more, so they leave a comment.

If you don’t hang around you are missing out on the perfect opportunity to build trust amongst the community.

If you provide immense value as you write your comments this could seal the deal for them to check your site out.

Answer as many comments as humanly possible when you guest post.

Adam Connell at Blogging Wizard publicly posted how much it annoys him when guests bloggers don’t answer comments… he states that he will not have you back!

Promote Your Post To Increase Your Guest Blogging Results

I hope you have really put the effort in because your brand is what will make you nowadays. If your producing shabby content all over the place people will distance themselves.

Create stellar content and promote to increase their audience as well as your own.

That is how you get results!

Do Some Outreach To Get Some Eyes On Your New Post

Now promoting a guest blog post shouldn’t be any different from promoting your own. So the first thing you want to do is to start making a list of all the links you have featured.

Split it into two groups, one side external links, and the other side quotes.

If they are in the links column reach out and tell the bloggers you have mentioned and linked to them.

If they are in the quotes section reach out and tell the blogger you have featured a point they have made.

Simply ask them to check it out and ask for feedback! Do not ask for shares or links (For links you could try one of these 50+ tactics). Most will share without prompting.

If they give you good feedback ask them if they would mind sharing with their audience.

Next, I will tell my existing network about the guest post. If people follow you on your own blog they would love to see your other work.

Plus this adds social proof, they see you are associated with a certain blogger.

If the blogger is well known, well say hello to some more trust and authority from your network.

Who is your existing network…

  • Your Mailing List,
  • Your Social Media friends and followers,
  • People you have featured on your blog before,
  • People you have reached out to before and that have shared your content.

As long as you are not always on the scrounge for likes and links most people will be happy to take a look.

It’s Over To You

Well done for getting this far, it is time to get the pen out and start making notes of where you can guest post.

Start building relationships and look at ways you can make the blogs you want to write for shine.

The biggest tip for creating an outstanding guest post is to go that extra mile. Remember it is so much better to give than take.

Now go and start guest blogging the right way.

Click Here (or Click the image below) to download your Free Blog Post Promotion PDF Checklist, get the right exposure from day one!

Free Blog Post Promotion Checklist

 

What is your biggest struggle with guest blogging? Let me know in the comments below…


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How To Create A Killer Expert Roundup Post That Builds Links & Social Shares

How To Create A Killer Expert Roundup Post That Builds Links & Social Shares

I want to share with you one type of blog post that can really transform your blog… the expert roundup blog post. Gone are the days where you could publish an article and stuff with keywords to game Google.

When you are starting a blog you are a nobody, I hate to be so blunt.

You are building an audience from scratch and for most this can seem like an impossible task.

You share on social media and get nothing but crickets. Google will not rank you for any decent keyword because you have no links or track record. You have no connections to get help, are you doomed?

It seems like the interwebs are against you.

Well, nobody is against you… well yet. Nobody knows you and this is the issue that needs solving.

Below I am going to show you how to catapult your blog from nobody to rising star with one expert roundup blog post. If you have been struggling then this should give you that boost you need.

Download My Free Blog Post Promotion Checklist To Get More Traffic To Your Next Guest Post From Day One!

Ok, Joe What Exactly Is An Expert Roundup Post

An expert roundup post is exactly what it sounds like a list of expert tips, tricks, and opinions.

Your job is to reach out to influential people in your niche and get them to contribute to your post.

Simply start by asking them a simple question that they can answer easily. The more experts you can get to answer your question the better the end result will be.

Compile all the opinions into one post, add an introduction, conclusion and a killer headline and you are set to go.

If you have say 50 experts, that’s potentially 50 eyes to the post as soon as you publish. Now a good amount of them will share and this will increase your traffic more.

Let me share with you some of the results that are possible with this magic post type…

Use Expert Opinions Whenever Relevant

Now you could simply just list out the expert opinions and this would be a great post on its own but you can do so much more.

Look at this post!

It really is an expert roundup post but I also have written a post that could do well on its own.

I call this post type an Expert Fueled Post because it’s a blog post that is fueled by expert tips. Not just one or two, though.

You can turn any post you write into an Expert Fueled Post and then you can ride the wave of the roundup post on your own content.

For this post, I created about 10 questions and sent one to each of the experts. This adds more value to the post and it diversifies the answers I get back.

A Good Question Is Needed To Dominate This Post Type

The question is the foundation of your roundup, it determines who will contribute and if the post will do well with your audience.

If you choose the wrong question your results will show this.

The best way to work out your question is to do a little research to see what your competitors are doing. Look at other roundups and see what the questions are like.

Next is to go to where your audience hangs out and see what questions come up over and over again.

Before you decide on a question make sure it will interest your competitors (as they may contribute or link to it) and your audience (they will consume it).

Most bloggers make the mistake of only appealing to their audience and then they wonder why no one is sharing.

Successful expert roundup posts are all based on proven topics and this is the secret ingredient. Base it on a proven topic that has shown that it performs well in your niche.

How would you create a killer question for your next expert roundup?

Andy CrestodinaAndy Crestodina

Check him out at https://www.orbitmedia.com/ and you can Follow Andy On Twitter here.

Some questions, the answers aren’t just stories, they’re data. For example, a question about “your favorite tool” can turn into a mini-survey. Analyze the answers as if they’re votes, then pull them together into a list of the top tools. This is a good way to add insights and additional value.

This is what Robbie Richards did for his “Best SEO Tools” post. Here’s what his analysis looks like.

Andy Crestodina Top 10 List Example

It also looks like he optimized it for the phrase. Looks like it’s ranking somewhere near the top of page two. Smart!

Adam Connelll - Link Bulding StrategiesAdam Connell

Check him out here https://www.adamconnell.me/ and you can Follow Adam On Twitter here.

Most expert roundups fail in delivering clarity to both readers and participants.

Your questions should be specific and highly relevant.

For example, “what are your best reader engagement tips?” doesn’t tell us much at all.

The question doesn’t say anything about who the post is for, and it’s really open ended.

So, here’s an example of how this question can be made more specific and more relevant:

“What advice would you give to a blogger that wants to use social media to encourage engagement with their readers?”

Now, this question tells us:

  1. The target audience – bloggers
  2. The challenge – better reader engagement
  3. Additional information – advice can only apply to social media strategies/tactics

Reader engagement has been written about a lot. Now, the question has a more unique (and specific) angle.

And it’s clear who it’s written for. Without knowing the post is aimed at bloggers, participants could give answers that are more relevant to authors, journalists or someone else. Now, they are clear on who it’s for.

This is a big benefit for readers too because they’ll know the post is written with them in mind, even before they start reading.

Zac JohnsonZac Johnson

His blog is http://zacjohnson.com and you can Follow Zac On Twitter here.

When creating an expert round-up for your site, or a client, it’s important to think about what you are trying to accomplish in the first place.

For example, when I run a roundup, I want to provide my audience with answers from different experts, giving them valuable resources and also potentially rank for a few target keywords in the process. In the online marketing and entrepreneur space, this is pretty easy since there are so many topics to cover. However, the more specific or niche you get, the better the content could be.

To see how other sites in different niche markets are pulling this off, be sure to check out these 17 roundups around the industry.

Albert MoraAlbert Mora

Check him out at http://www.seolution.com/ and you can Follow Albert On Twitter here.

Build your house on solid ground”, in other words, choose the right topic for your roundup. If the question you ask in your roundup is not the right one, all your efforts will be in vain

Follow these steps:

  • Determine what’s your main goal (What type of visitors do you want to get?, Is the topic related to your products/services…
  • Choose a topic that fits the interests of your target audience
  • Use http://buzzsumo.com/ to discover most popular posts around that topic
  • With all the above information, choose the right question

Eli SeekinsEli Seekins

Check him out at http://launchyourdream.com/and you can Follow Eli On Twitter here.

It’s all about what’s trending in your tribe. What you’re audience wants to know.

To create ideas for my roundups I do market research to see what content my target audience is interested in and what questions they have.

Most importantly I pay attention to what my email list is saying. And I’ll even send out an email survey. Just a quick question. Something like, “what’s frustrating you the most about (insert specific topic) right now?”

Once I have found a common question that’s asked repeatedly, I ask it in a way that I think will be beneficial to everyone in my audience and inspire great responses from experts.

Choose The Right Contributors For Speedy Massive Growth

When I am doing my research I will look at how many contributors previous roundups have. I want my post to do well so I need to gauge if I can get more than what is out there.

In my last roundup on link building strategies, I noticed that most results on the first page for link building strategies had 1-25 contributors or tips. The finished post had 59 expert opinions.

This is like utilizing the SkyScraper Technique for roundup posts.

Look at what’s out there and then beat it in any way you can.

You want to have a varied group of contributors but from the get go focus on the “bigger bloggers.” They are busier and will require a bit more effort from you.

Next look at previous roundups and contact as many experts as you need to beat your competition.

This means you have the big bloggers with a decent following, you have the medium ones who will have a decent sized following and lastly the newbies who really want to impress the big boys on your list.

How do you choose contributors for your expert roundup posts?

Mike Allton The Social Media HatMike Allton

You can check him out at https://www.thesocialmediahat.com/ and you can Follow Mike On Twitter here.

When looking for contributors for expert round-ups, I want to make sure that I speak with the best and brightest minds in the particular niche that I’m talking about with that post. Fortunately, since I am a social media marketer who writes about blogging and social media marketing, I’m very familiar with the experts in my niche and can name them from memory.

Not everyone can do that, though, so it would be important to define some characteristics or even metrics up front when determining who you should be asking. While you wouldn’t want to consider social network audience size, you might want to look at website traffic, whether they’re published, number of citations, and other indicators that they have real, proven expertise in their field.

It’s also important to me that the resulting piece is thorough, so I try to get experts who I can predict will be coming from different perspectives or approaches.

A great example is a roundup I did in November for https://trafeze.com where we brought in over 50 experts and invited them to talk about how they make money online. Many were bloggers, but there were also quite a few product entrepreneurs, consultants, authors and video creators. It was titled, “Boost Your Income: 52 Influencers Reveal Their Best and Worst Monetization Secrets”  and, as expected, the answers varied wildly.

Jason QueyJason Quey

Jason Quey is the founder of Cofounders With Class, a business that helps entrepreneurs feel confident, impress clients, and close more deals by providing bold and classy clothes to help them dress for success. Follow Him On Twitter Here

For me, finding the right contributors to an expert roundup begins by doing good research. It’s too easy for people to give advice without knowing a thing about the topic.

One way you can filter experts is simply looking for articles on the subject. From there, scan the article to see if they know what they’re talking about, or just adding a bunch of fluff.

Janice Wald - Mostly BloggingJanice Wald

Check her out at http://mostlyblogging.com and you can Follow Janice On Twitter here.

Interesting you ask since I am in the process of getting two expert interviews underway.

I learned early on that not everyone responds; apparently, not everyone wants to take part in the roundups. However, when I see bloggers in my niche taking part in other people’s interviews, I become aware that way that they are willing to participate.

My niche is pretty multifaceted, so I try to make sure the person is knowledgeable in the area I’m interviewing them about. For example, my last expert interview was about Pinterest. I tried to get people knowledgeable about Pinterest or social media in general to interview. I did this by researching on Twitter and on search engines.

John RamptonJohn Rampton

Check him out at http://johnrampton.com and you can Follow John On Twitter here.

I choose contributors for expert roundup posts based on my network, including those I have met and interacted with at conferences and events as well as at networking events.

I’ve also met and connected with other experts through social media platforms, especially Twitter where I have made the most contacts.

I’ve also had experts come to me to see if there is any place I can include them.

William Harris ElumyntWilliam Harris

You can check him out at http://elumynt.com/ and you can Follow William On Twitter here.

I’ve met a lot of influencers so I usually just reach out to my network.

I create a google form with the question I want answered and send them an email/ slack message/ Facebook message letting them know what I’ve got going on.

If it’s a niche that I don’t have a good groups of contacts in, then I like to use BuzzSumo to find influencers for the keywords I’m targeting.

David LeonhardtDavid Leonhardt

You can check him out at http://thgmwriters.com/ and you can Follow David On Twitter here.

The more successful the expert, the less likely they are to open an email from a stranger. The best way to promote an upcoming expert roundup, therefore, would be to start with people you know. Ask them.

Then, ask them who they know. Get an introduction, to at least be able to say “Joe Elliot referred me to you.”

At least they’ll open your email that way.

Of course, if you know in advance that you’ll want to reach an expert, it always helps to follow them on social media and interact if you can, share their content, as well as commenting on their blog. Everybody is more likely to respond to somebody they know, so make sure they know you.

Sean FalconerSean Falconer

You can check him out at http://www.proven.com/ and you can Follow Sean On Twitter here.

Ideally, I look for people that known within the niche I am working in and have the power to either link back to me because they run successful blogs or websites or have significant social media presence where a share will help promote my article.

However, you might not always be so lucky as to be able to reach enough of these experts or have them respond.

In that case, I think it’s worth contacting anyone that might have something interesting and constructive to say about the topic you are writing about.

In my first ever roundup, I had to work hard to get 16 people to respond to me. I had to settle for some responses from Twitter or on Reddit when I couldn’t reach people by email.

But it got easier as I built up my blog and reputation.

Codrut TurcanuCodrut Turcanu

You can check him out at http://CodrutTurcanu.com and you can Follow Codrut On Twitter here.

To choose my contributors for the expert roundups I run via a simple formula:

I check to see if they have a content-rich website where they share tips from their expertise.

I also check to see if they’re active on Twitter and if what they’re sharing is worth spreading around.

I then create my list ready for outreach.

Evgeniy GarkaviyEvgeniy Garkaviy

You can check him out at http://Ajipe.com and you can Follow Evgeniy On Twitter here.

This may sound obvious, but I usually start by identifying experts in the niche the expert roundup post is about. Apart from having some expertise on the topic, I also look at their social media profile. Experts with good social media following tend to make good contributor.

I tend to prioritize those who respond quickly to my invitation to participate in a roundup. Because I have done and participated in many expert roundups, I have a small database of experts: who have contacted me to let me know they are available to participate in roundups. I usually choose the experts I have in my database first, if they have expertise in the roundup I am working on.

Another very obvious thing is to look at other roundups in the same niche. And look at the contributors there. In this way, I know what kind of response I can wait from them. Also, it tells me that this person probably would be happy to participate in my roundup.

Adam G Steele - LoganixAdam Steele

You can check him out at https://magistrateinc.com/ and you can Follow Adam On Twitter here.

I see what my peers are doing, and copy them. Lots of round ups out there these days, so it isn’t hard to have a VA round up the round ups and create a list. From there I have to assume a big % will not answer or say no. However I know if I can lock down a few big names, then the rest will follow the limelight. So I focus on those few, get them onboard, and in my emails to the rest, let them know who’s agreed so far.

From there I have to assume a big % will not answer or say no. However I know if I can lock down a few big names, then the rest will follow the limelight.

So I focus on those few, get them onboard, and in my emails to the rest, let them know who’s agreed so far.

Download My Free Blog Post Promotion Checklist To Get More Traffic To Your Next Guest Post From Day One!

How To Find Email Addresses & What To Do If You Can’t

Unfortunately, due to the nature of the internet, a lot of people will make dummy email accounts to catch spam emails. This can make it harder to get your request in front of your expert.

I have a three-step strategy for getting experts…

Step One: Scan the website for a real email address (name@domain.com or name@gmail.com).

Step Two: If no luck I will enter the first name, last name, and domain into this tool (findanyemail.net). I have found a lot of emails with this one.

Step Three: If you are still unable you have to options, try the contact us form if available or tweet something like…

@username Hi Name, I am writing an expert roundup and would love to feature you, what’s the best way to get in touch?

After these three steps I usually have a way to get in touch and if not I will move on. You don’t want to spend too much time searching for contact details. Get it done and move on…

Do you use any tools to help you find email addresses for an expert roundup post?

Tim Soulo link buildingTim Soulo

Check him out at http://ahrefs.com and his cozy little blog http://bloggerjet.com/ and you can Follow Tim On Twitter here.

We do use a couple of very awesome tools that help us in finding email addresses of people that we want to connect with.

Our favorite ones are https://findthat.email/ and https://hunter.io/

But actually, our outreach team at Ahrefs has a great 9-step process of finding the email address of just about anyone. We recently documented all our best tips and strategies in this blog post: “9 Actionable Ways To Find Anyone’s Email Address (8 of them are FREE)” 

Greg ElfrinkGreg Elfrink

You can check him out at https://empireflippers.com/and you can Follow Greg On Twitter here.

No. Not currently, but that doesn’t mean I wouldn’t recommend them. The niche that Empire Flippers is in (the make money online niche) is very competitive, so mass emails tend to not work super well and often these people hide their emails very effectively. Instead, I try to build a personal relationship with the person on facebook, if they have a group I’ll add things to the group that can add value. Sometimes this leads to getting a guest post, sometimes leads into doing something else entirely – such as doing a webinar very soon with someone ELSE in a group that I ended up connecting with. Personal relationships I think are key in this space.

If I was in another space, though, I would probably use something like Gmass to reach out and Buzzstream to find them.

Patrick Coombe Elite StrategiesPatrick Coombe

You can check him out at http://www.elite-strategies.com/blogand you can Follow Patrick On Twitter here.

I’ve always been fairly vocal about the tools, or lack thereof that I use in my repertoire. Even for SEO, I only use maybe 3-4 tools on a week to week basis. For blogging, I still default to my favorite tool: Twitter search. I use the advanced search to find the posts that Google loves, and mimic some of the details that these posts have. Robbie Richards by far wins the prize for the most successful roundup post ever. He has a rotating system where he shares the post multiple times per week, each time looping in people involved with the post. The post is already a month old but I still see it popping up in feeds everywhere. I can’t speak to the effectiveness on his end, but I definitely see it everywhere I look!

I know I’m probably being boring, but my second favorite tool is Google search. I have a few custom command line scripts I use when I need to scrape large amounts of data, but it still doesn’t amount to much more than an advanced Google search. Google still does the best job at indexing practically everything, even Twitter posts. Also, email isn’t the only way to reach out to people. I get a lot of Twitter messages, Facebook messages and even Skype messages about roundup posts.

Matthew AllenMatthew Allen

You can check him out at https://dumbpassiveincome.comand you can Follow Matthew On Twitter here.

I don’t exactly do roundup posts.

But I happen to know that outreach is essential for them and one tool that I use for outreach is called Ninja Outreach.

I can literally find hundreds of prospects and have the tool automatically send out emails to all of them in a tiny fraction of the time that it takes to do this manually.

Mike MartynsMike Martyns

Check him out at http://www.soccergearhq.com/ and you can Follow Mike On Twitter here.

I start by trying to find their email addresses or contact forms directly on their websites. If can’t find any of them, I go and take a look at their WHOIS information to learn if they have any contact information there.

If they don’t, I do a Google search for “their name + email address”.

If I still can’t find their email address, I try to guess the email format they must be using and with the good help of the Rapportive plug-in and Gmail I check to make sure if that’s really an actual email address or not.

I usually get good results from using my methods.

Louie LucLouie Luc

Check him out here http://buzznitrous.com and you can Follow Louie On Twitter here.

To help me find email addresses for an expert roundup I usually use VoilaNorbert or simply try to find them on the blogger’s website (by checking out his/her “About” and “Contact” pages) or on his/her Facebook page. If that doesn’t help, I try to send them a tweet and ask them directly.

I also use Ninja Outreach from the well-known Internet marketer Dave Schneider. It is still a relatively new tool but it’s destined to do great things. It allows you to search on an ever- growing database of bloggers for their contact details. You’re able to reach out to them directly from the tool itself, which is great to help you manage your outreach campaigns much more easily.

Dom WellsDom Wells

You can check him out at https://www.humanproofdesigns.com/ and you can Follow Dom On Twitter here.

This task can take a bit of work and when you have a busy schedule it is best to outsource. The great thing is that you can get this job done for $5 on Fiverr.com

I would then verify using the tools inside quickmail.io. I think you can also use tools like hunter.io but I’ve never personally used it.

Tim BlausteinTim Blaustein

You can check him out at http://Toolfever.com/ and you can Follow Tim On Twitter here.

It’s really quite simple when you think about it. Just subscribe to their mailing list, wait for their welcome message and hit ‘Reply’. Most of the time, they’ll answer you back because they know it’s important for them to get back to their subscribers.

Talking about tools for this sort of purpose, my favorite and the one I use and have been using for quite a while now is Buzzstream whose service is mind-blowing. I recommend it to everybody who is at a higher level of knowledge and has enough funds to support it. It is not a very cheap tool but I think it’s an important addition to your SEO arsenal.

Katy MannicheKaty Manniche

You can check her out at http://Tattoooy.com/  and you can Follow Katy On Twitter here.

If the bloggers you’re trying to get in touch with make it tough to find their email addresses, it probably means that they don’t want to be bothered at all. When that’s the case, I google for their name followed by “expert roundup” to understand whether they have answered to this kind collective blog posts before or not.

Usually, if I can’t find any footprints that confirm that, I say ‘adios’ and let them go. There are some exceptions, surely, especially when they are really important to add value to my expert roundups. But I rather not lose time and focus on those bloggers that open to be reached.

Clara JeronimosClara Jeronimos

You can check her out at http://Travelredux.com/ and you can Follow Clara On Twitter here.

I mostly always create expert roundups for the travel niche. Travel bloggers are accessible, friendly and they’re always happy to participate. So it’s pretty straightforward to reach out to them. Their email addresses are usually on their contact pages or you can use their contact forms as well.

Since I’ve been around for quite some time now, I have a lot of LinkedIn connections too. When I need to get people’s email addresses I make use of a little know LinkedIn feature. I head over to Settings and I export my list of connections in a CSV and import it with Microsoft Excel. Here are a few other ways to export contacts from LinkedIn. (Just try not to abuse this tactic by adding people you’re not that close to.)

Nathan GotchNathan Gotch

You can check her out at http://www.gotchseo.com and you can Follow Nathan On Twitter here.

My favorite tools for finding email addresses are Viola Norbert, Sellhack, and Email Hunter. Another effective strategy is to subscribe to the influencers email list. Many bloggers email their list with their personal email address. Lastly, you can validate an email address using Rapportive (a browser add-on).

Blogger Outreach That Will Make It Impossible To Say No

Look at you! You are on fire and if you have a killer question and an awesome list of experts you are on to a winning post that is bound to catapult you into the spotlight of your niche.

This is where the real work begins though because the success of the post lies on how well you can outreach to your experts.

No expert replies, no post.

If you can’t win any of the big boys over then your blog post results will be very limited.

Nail your outreach campaign and you will nail your expert roundup.

My one tip is to treat every blogger on your list like they are a big boy. This makes them feel important and they will be happy to jump on board.

Remember people are busy and more established bloggers will get thousands of requests. What makes yours stand out?

Try and personalize each and every email as much as you can.

Make it easy for contributors to reply with their answer. Keep your request brief… One simple question to each blogger. The more questions or tasks you give the expert the less likely they will be to respond.

If you have a relationship with the person do not be afraid to ask them for screenshots, proof, analytics etc… This will make your finished post better.

I usually end my email with something like…

“Your Killer Question?

If you have any images, screenshots, proof etc… please feel free to attach it”

Some bloggers won’t offer this stuff because they don’t know if you will publish it. Others just won’t because they are too busy.

Let them know that it’s welcome but also let them know it’s optional!

If you make too many demands your post is just too much work for most bloggers.

What tips would you give to someone who is outreaching for an expert roundup post, to ensure their email is opened and that they say yes?

Dave Schneider

Check him here http://ninjaoutreach.com/and you can Follow Dave On Twitter here.

Before a reader gets to the content, the first thing he/she sees is the email subject, so use a subject header that’s concise and that the receiver will immediately understand.

Don’t let it be something as ambiguous as “Inquiry” or “Expert Roundup”. Instead, write something more specific and understandable like “Request for Promotional Link Exchange” or “Upcoming Expert Roundup Post: Would You like to Participate”?

Also, keep it short. Don’t use unnecessary big words or jargon (unless you’re reaching out to thought leaders in highly technical fields), and PROVIDE VALUE.

Dedicate one short sentence to intro yourself, another sentence to inform your receiver that you’re planning to publish an Expert Roundup about X on X date, another sentence or two to explain what your reader is going to get in exchange for participating (in other words, what VALUE you can provide for them by saying yes to your request) and finally, one or two sentences asking them if they’re interested and what medium would they like to use to participate in the roundup (via call, chat, or email interview).

Gael Breton Expert roundup Gael Breton

Check him out at http://authorityhacker.com and you can Follow Gael On Twitter here.

So we’ve sent somewhere close to 1 million outreach emails in our career with Mark and here are 3 things that helped us get more opens and replies:

1 – Descriptive subject line.

If you’re like me or a busy editor getting dozens of emails daily, you appreciate someone that goes straight to the point in the subject line and just states the main intent of the email instead of being flattery of saying “hi”. I usually put the descriptive ones on top of the pile if they’re not blatantly begging for something.

2 – Short email

That essentially goes with point 1, along with being descriptive, be concise. When you get a lot of emails you don’t need to hear the usual flattery people usually put before asking something like saying they’re huge fans or which one is their favorite post on your site. It’s nice if you just started but trust me it gets old. Keep it to the point, less than 100 words if you can.

3 – explain what is in it for THEM

That’s the #1 mistake I see people do when they outreach. They ask something that is seemingly only beneficial for them while you’re the one doing the work. Explain the kind of exposure people will get for answering to your roundup, if they’re big in your niche offer them some extras like access to your email list or Facebook page. Maybe also put some ad budget behind the post to ensure more exposure.

All in all, make it worth their while to take the time to answer. These people are often billing hundreds of dollars per hour so taking 20 minutes of their time is often worth $200 or $300. Can you provide value that matches that.?

We talk about a lot more outreach tactics in this post if you want to check it out.

Greg NarayanGreg Narayan

Check him out here http://www.dearblogger.org/ and you can Follow Greg On Twitter here.

Joe’s method is good!

When he emailed me to contribute here he kept his emails and questions brief enough to get through my Inbox of 12,000 emails.

If you are struggling to get a reply though you could try Tweeting, Facebook page, YouTube and blog comment the candidates too so that it is impossible to miss their radar.

Lisa IrbyLisa Irby

Check her out at https://2createawebsite.com and you can Follow Lisa On Twitter here.

The subject line should be personalized. I’m much more likely to open if I see something like “Lisa, can I get your feedback” than I am if I see something generic like “Expert Roundup.”

Also, make sure the questions don’t require long answers or a lot of answers. I never answer round-ups that have too many questions.

The bottom line…. make it EASY for them to answer and don’t take up much of their time with the questions.

It also doesn’t hurt to add something personal in the email, such as, “I enjoyed your last post on X.” Who doesn’t love a little ego stroke every now and then? 🙂 Plus, it makes the request seem more genuine and personal.

Finally, space your requests out. There are people I had to stop answering because they had a request almost every month. Too many requests can wear people out, and you have to remember that there are others emailing them too.

Greg RollettGreg Rollett

You can check him out at https://Ambitious.com  and you can Follow Greg On Twitter here.

I would make it as easy as possible for the expert to reply. This includes giving direction on exactly what you want the reply to look like…

  • From how many characters to the tone and who the audience is that will be reading it.
  • I would also share an example of a great answer that you would like the expert to model so they never have to think if what they are writing is going to work.
  • Finally, I’d make the next steps as clear as possible. This includes the deadline, who to reply to, where the post will go up and if you need anything else from the expert.

Remember that people are busy and the more work you can do for them, the easier it is for them to respond and help you with your roundup post.

James NorquayJames Norquay

You can check him out at https://prosperitymedia.com.au and you can Follow James On Twitter here.

Send emails as a credible person, also reach out on social media first use nice headings like “quick question for you James?”

Ensure you tell the person why the post is worth getting involved in who’s involved, the sites traffic, how you will seed it.

Seed the post via those involved make it easy, add paid boost on Facebook, seed via growth hackers and inbound.

Ravi ChaharRavi Chahar

Check him out here http://BloggingLove.com and you can Follow Ravi On Twitter here.

Influencers are too busy with their own businesses and if you want to have a glance at your email then it should be more authentic than ever.

It should be the combination of passion and quality. No one would ever reply to your email if you’re about to ask something unusual. Pro bloggers like uniqueness.

And the most important thing is how you represent yourself. If you’re a person who is so lame that you can’t even elaborate your question then it won’t work.

Tell something about you, your previous work, your blog and then come to the point.

It’s all about the direct approach with the true intentions. An influencer should know where are you going to spread his/her words.

The basic concept is making bonds. Comment on other blogs and then try to ask for their contribution for your roundup post.

Suppose someone sends you a random email and you don’t know that person. What would be your first response? Would you even think about it once? Well, no one would.

Jumping directly just because you want to embrace the creditability of your roundup post isn’t good.

“Make connections, get noticed and then go for your question.”

How To Arrange Your Post For Success

There is not much that you have to do when it comes to putting your post together. That means the tasks you have left need to smash the socks of your reader.

The first task you have to tackle to make sure you get the best from your roundup is the headline.

So many people stick with the norm!

This is ok but it’s boring, check keywords that are a good fit for your roundup and spice it up. What sounds better to you?

100 Link Building Tactics That Will Make Your Blog Rank

or

100 Expert Link Building Tactics

The first one is benefit driven and doesn’t sound like… the norm!

Once you have crafted a kickass title you need to move onto your intro because this is the next chance you have to hook your readers in.

Did you know that 55% of Visitors Spend Fewer Than 15 Seconds on Your Website? So those first sentences really matter.

The format I use for my intros is to let the reader know exactly what they will get.

Today I have the best link building tactics to share with you today. Not just one, though, today we have 100.

Next is to address the problem your audience face…

Google can send you a tremendous amount of traffic but the truth is most never get to experience the Google Effect!

Why?

Because it is so damn hard to rank.

Before you dive into your roundup you want to let them know that your blog post delivers the answer.

I had to work out how some people could rank easily and others couldn’t. I simply reached out to SEO experts and asked them this one question…

What is the best way to build links that help a site rank in Google?

By now your readers will be desperate to know what you have for them. So give it to them…

The wait is over here is 100 link building tactics to help you rank your new post.

Bang we have given another benefit to the reader and the post begins. Let’s see what our experts thought on this one… Give your best tips on how to write an attention-grabbing title and intro…

Ryan BiddulphRyan Biddulph

Check him out at http://www.bloggingfromparadise.com/ and you can Follow Ryan On Twitter here.

My best expert round up posts are always created from a space of manifestation, not manipulation. Meaning I focus heavily on having fun, giving rocking bloggers some shine and not being concerned at all with getting traffic or social shares through the post. This means I use simple, clear, clean titles and basic, clear intros without much fluff and without delving too deeply into pain points, and maybe even, injecting humor into the lead in.

So many bloggers mean well but see expert roundups as a way to get stuff. I see them as a way to give love. Making that energetic shift will do wonders for your ad copy, your titles, lead ins and any aspect of your blogging campaign.

Keep things simple. Keep things authentic. Your moral compass will make you more moolah than you ever dreamed of.

Jordan KastelerJordan Kasteler

You can check him out at http://www.jordankasteler.com  and you can Follow Jordan On Twitter here.

Every expert roundup post follows the same sort of format (e.g. “100 experts share the best…”) which is getting pretty tired. It’s hard for people to read through 50+ experts, and when they see that in the title in can discourage them from clicking and reading.

I recommend keeping it to just a few uber-influencers and have them contribute more than just a paragraph of a tip. I also recommend making their contributions an integrated part of a bigger piece of content rather than being the sole focus.

Thus the intro should dive into a deeply explored topic and the influencer insight should be just a slice of the pie. If the article only focuses on what other people are saying it doesn’t have a good flow and story.

Once you have nailed your title and intro you just have to list all of your answers. If you have a list of over 50 experts I would suggest you add navigation to improve your user experience.

Sue Anne DunlevieSue Anne Dunlevie

You can check her out at http://www.successfulblogging.com and you can Follow Sue On Twitter here.

The best headlines focus on the readers and what they’re going to get out of reading the post.

Think of what your reader is struggling with most, and write a title that promises them the answers they have been looking for.

Beyond that, writing titles that are different, appeal to the readers’ emotions or have a sense of urgency tend to be interesting and do well.

Jennifer Van IderstyneJennifer Van Iderstyne

You can check her out at http://overit.com and you can follow Jennifer on Twitter here.

It all depends on what you really want in the long term. Do you want to rack up the rabid fascination clicks? Or are you looking to become a highly credible source of informed insight?

In the latter case, you’re going to want to think about titles which are more focused on addressing current industry events, trend, and concerns. It also helps to provide detailed how to’s and answering questions to common problems in the space where you are trying to build authority. It’s not as sexy, but it is a more solid foundation on which to build.

If the goal is to get clicks, then capitalizing on impulse and emotion is a proven tactic. Over the last couple of years, we’ve really seen titles as click bait evolve to cliche levels. The formulas like “number” + “superlative” + “adjective” + “popular subject” for – “25 of the best adorable kitten pictures” – “30 of the most horrifying Instagram fails” etc. There’s also the fear of loss and shock techniques “You won’t believe what these kids did” – “You have to see what happened to this man at Walmart”. We can look at these and see them for exactly what they are. We may even chuckle at the blatancy of it, but we’ll still click.

Strategies using these techniques may be entirely obvious but we wouldn’t have seen their meteoric rise on social if they didn’t work. So can you use them? Sure. But do you want to be “that guy” in the space? If so, then it still works to shock, titillate and appeal to guilty pleasures and schadenfreude.

Sean Si Blog Promotion TacticsSean Si

You can check him out at https://seo-hacker.com/ and you can Follow Sean On Twitter here.

A killer title would be a title that scratches the itch of many people.

For example Office gossip.

I don’t know about you but here in my country, office gossip is so prevalent and is a cancer to the workplace that it is a very itchy topic.

Articles that have titles to address that are an immediate hit!

Of course, the title would direct the rest of the article so you need to put in as much time crafting your title as you write the body of the content.

 

 

I asked some experts what their number one tip was that ensures your roundup looks epic?

Lilach BullockLilach Bullock

You can check her out at http://www.lilachbullock.com/ and Follow Lilach on Twitter Here.

In order for a round up post to be successful, it usually needs two main things: firstly, a really good question that your audience wants answering, and secondly, a host of experts whose opinions they trust.

In terms of the look, though, I would recommend you create a shareable image/banner to add to the beginning of the post and to be used when promoting it.

Where possible, try to also group the answers with subheadings – this makes for an easier, more pleasant reading experience.

Donna Merrill TribeDonna Merrill

You can check her out at http://donnamerrilltribe.com/ and you can Follow Donna On Twitter here.

Most roundup posts look pretty much the same.

They often have photos of the guest contributors.

Maybe there’s a bio of a few sentences about each writer, with a link back to their blogs.

They include, of course, contributors’ responses to a question like “what’s your favorite tactic for …”.

Now, to make a standard roundup post like this appear to be more epic, I believe you need to include more images, graphics, and even videos.

For instance, you might get some screen captures from contributing bloggers’ own websites.

Maybe from their About Me page.

You could even include a two-minute video interview with each expert.

Ideally, the contributing expert bloggers would submit their own images and graphics… maybe a screen capture from a blog post they wrote on the topic of the roundup, or an original image to illustrate a point.

You could also suggest that they submit their own 1 to 3-minute video giving an overview of their response, or expanding on it.

There’s no need to make it mandatory to add media clips and images, simply point out, as added incentive, how they could benefit your contributors.

To the extent that they get enthused about beefing up their statements with these media upgrades, your roundup will acquire an added dimension and the appearance of being truly epic.

Plus, as I mentioned, asking each contributor to include something special like an infographic or an image pertaining to their answer should be offered as an opportunity to promote themselves beyond just their text statement.

Donna Merrill Expert Roundup

You can also make your post look more epic by asking contributors to adhere to a minimum number of words.

An alternate way of accomplishing this would be to ask the authors/experts to “list their top 5 methods” or their “top 3 methods” or some similar guideline.

Lists will serve to lengthen the responses you get, and at the same time, will help contributors be better organized and more complete in their answers to your roundup question.

Using bullet points in your roundup posts also make them more readable for your visitors, and gives your entire presentation look more professional and detailed.

A final way I’d suggest for making your post appear more epic is, of course, to invite more bloggers and experts to contribute.

Multiply the effect by asking each contributor to give you 2 other names of people they think would be good choices to be included.

Then you can contact those new prospective bloggers and introduce yourself, telling them you were referred by … whoever referred them.

While making your roundup post look epic is a great content marketing idea, don’t ever let it detract from your main mission… to give your readers great value, help them solve their problems and improve their lives and businesses.

Here is an example of a roundup I did to showcase my readers!

Maddy OsmanMaddy Osman

You can check her out at http://www.the-blogsmith.com/ and Follow Maddy on Twitter Here.

If you’re not afraid of the extra work and have some money to spend on a graphic designer, I’m especially impressed by expert roundup posts that create custom cartoon illustrations of all participants. This doesn’t have to be expensive there is a lot of free tools that can do this.

Sometimes they look a little goofy, but they definitely make the post stand out amongst many others!

Tori ReidTori Reid

You can check her out at http://www.bootstrapmillennial.com and Follow Tori on Twitter Here.

All written contents’ aesthetics should be maximized with white space and subheadings to ensure the reader has a smooth ride down the page. In specific reference to expert roundups, I’d say try to include contributor photos (headshots) if you can and make sure they each get their own section in the piece.

Sometimes that can be a little difficult, but as long as you make the reader’s ease of journey a priority it’s okay.

Ben BrausenBen Brausen

You can check him out at http://benbrausen.com and Follow Ben on Twitter Here.

Make your roundups look their best by including quality pictures of each expert. Don’t just grab their photo from LinkedIn or other social media site. Ask them to provide a quality headshot that’ll add a professional look to your post.

Be sure to focus on formatting and page layout to make sure everything looks great and reads with ease.

Brian LangBrian Lang

You can check him out at http://smallbusinessideasblog.com  and Follow Brian on Twitter Here.

Include less known people that have written compelling content.

Most people doing roundups are asking the same people the same questions and getting the same answers.

 

 

Once you have all your awesome answers it is time to write the conclusion. This is your chance to thank your readers and your experts. They have given you time out of their day, let them know you appreciate it.

I would also add in a short summary or tip that just finishes the whole article off, this could even lead your readers to opt-in…

These link building tips are great especially the guestographics method. You are adding value to your readers and infographics are loved by all. Why not try my checklist for promoting your next infographic.

Just keep it simple and be helpful!

Download My Free Blog Post Promotion Checklist To Get More Traffic To Your Next Guest Post From Day One!

Blog Post Promotion That Will Blow The Crickets Far Far Away

You are on a one-way ticket to free promotion. Remember this is not a one-sided thing, though, people aren’t contributing to boost you.

You need to help each other… a roundup should show off the experts. Yes, you will get a lot of benefits but if you don’t let them shine it’s basically all about you.

That won’t work for anyone.

I always suggest starting with the easiest traffic first to get the ball rolling. The easiest for this type of post is to email every single one of the experts. Tell them that the post has gone live and that you are starting to promote it.

Here is an example…

Hey Expert,

We are Live! How good does it feel?

Thank you for all your help on this post I really appreciate it. Here is the link…

LINK

If you need anything amended please let me know and I will put it straight for you. 

I am working on promoting this hard, if you know anyone that it would help please share with them, I certainly will 🙂

If you have a resource list it might fit it be great if you could add it 🙂

Once again I really appreciate your answer, let’s smash it!

Cheers

NAME

This email is to the point you have offered ways that they can help you but you have also assured them that you will be sharing the post too. Your job is to get this post in front of as many people as possible.

People will be well chuffed if they get a traffic spike thanks to your post!

Once you have emailed the experts and shared the post on all your profiles it is time to mail out your subscribers. These are people that have shown they love you, send them the link and ask them to share.

This get’s some more easy traffic to your roundup!

Now if any post deserves some sort of paid promotion it is this one. You are dropping a massive value bomb with this one!

Once again I want to give you the best tools, so let’s see what our experts do to get traffic to their post…

If you were to write an expert roundup post tomorrow, how would you promote this post to get more traffic?

David RiselyDavid Risley

Check him out here https://www.blogmarketingacademy.com/ and you can Follow David On Twitter here.

Well, the most obvious thing would be to email everybody that you featured (aka the “experts”) and inform them that the post is live with the hope that they’ll share with their own audiences. That said, many of them (depending on niche) participate in enough of these things where it will be harder to get them interested in doing so.

So, think outside the box a bit. 🙂

For instance, one way to maintain more interest would be to ask an atypical question that will stand out to the experts and get them more interested in sharing it.

You could also explore trying something like Twitter ads, but highlighting the expert’s name in the ad and targeting their Twitter followers. Twitter ads are ninja like that. 🙂

And, of course, if you have a strong call to action in the post and there’s business sense to it, you might even explore other forms of paid content amplification, such as Facebook ads targeting the specific interests of your target market.

Zac JohnsonZac Johnson

His blog is http://zacjohnson.com and you can Follow Zac On Twitter here.

The promotion of your round up starts before you even go live with the actual post. When starting a roundup, you should have a number in your mind of how many people you want to feature when your post goes live. To achieve this number, you will likely need to send out emails for 3-4 times that amount. This is important, as when your post goes live, you will follow up to all of these contacts again (the ones who answered you) to let them know they were featured on your site. Inside this email you should also include a request for a social share back to the post.

Another good tip is to set up continued social sharing through all networks. When using Twitter, be sure to tag everyone in your round up post. This will likely require setting up multiple tweets. Every time you send these tweets out, there is a good chance a few of the experts will once again retweet it out to their lists.

Lastly, also promote the roundup to your own mailing lists, link to it from other articles on your site and maybe even leave it as a sticky post at the top of your page. These are all actionable tips I’ve used for my latest blogging roundup, which has well over 700 social shares already.

Lee OddenLee Odden

Check him out here http://www.toprankblog.com/ and you can Follow Lee On Twitter here.

Promotability of expert roundups starts with the credibility of the site publishing the roundup. You have to consider, “Would these people be honored to be featured on the site?” Is it well designed? Does it have a great name? Is the content high quality?

Being selective about who is included with legitimate criteria is next followed by making it easy for participants to share. Also, be sure to connect with the participants on other social channels in a meaningful way beforehand and communicate with empathy – it must be all about what’s in it for the contributors. What do they get out of participating and promoting?

Sure, you could try all kinds of promotion tactics yourself, but why not do a fantastic job of creating something people will be highly motivated to promote for you? 25 people who are proud to be included in your roundup will be far more effective at promotion than 25 different tactics you implement yourself.

It’s Over To You

What are you waiting for it is time to start brainstorming your first or next expert roundup blog post. This is by far the easiest way to get in front of the right people and fast.

Think about it, you have a group of people eager to see the finished article because they have been featured in the post. The more experts you feature the more initial views you will have,

In the beginning, this is key because your visitors never want to be first. So by attracting shares from you experts, you are taking that going first away from your readers. This makes it easy to get people over to your blog.

When you download the pdf guide you will find all the awesomeness that you find here and some extras to make your roundup rock…

Click Here to download the PDF or you can click the image below…

Download The Expert Roundup Guide


,

59 Experts Reveal Their Best Link Building Tactics For 2017

Link Building Tactics For 2017

Getting people to link to your site can seem like an uphill battle but today this is where it ends as I share with you the best expert link building tactics.

I have asked the best link builders out there to reveal their strategies just for you guys.

In the world of SEO, things change pretty much on a daily basis but one thing you can be sure.

Authority backlinks will always give your page a boost on the likes of Google.

So the question I asked our rockstar link builders was…

“If you were to start a new blog tomorrow what would be the first link you would build?”

When you start a website or blog you want to enter the world with a bang. If these strategies work for new sites you can bet your ass they work just as well for established sites.

Let’s dive straight into the link building tactics…

After Publish Checklist

Josh Coffy Flight Media - link building tactics1. Josh Coffy

Josh Coffy is a fully caffeinated, social media marketing expert. Between his 100,000+ social media followers, his 250,000+ annual blog visitors and the dozens of speeches he gives each year, his effective social media principles and strategies have gained massive traction in the marketing world. Why? Two words: they work. Check him out at http://flightmedia.co/ and you can Follow Josh On Twitter here.

Before you dive head-first into writing content for your blog, you first need to fully establish and understand your buyer persona.

When I first began blogging a few years ago, I wrote everything that came to mind. Social media marketing, email marketing strategies, leadership, etc.

I quickly grew Flight Media’s traffic to 10,000-12,000 monthly visitors.

But no one bought anything.

Why? Because they were all solopreneurs, marketers themselves, or college kids.

Once I honed in and began writing for the people who actually were my customers, we began selling multiple five-figure marketing and design contracts.

Sure, our traffic dropped to 6,000-7,000 monthly visitors, but the Flight Media blog now generates much more sales qualified leads (SQLs) who convert into revenue!

David Boozer2. David Boozer

David helps you build, brand and manage your business online, the right way, the first time. Check him out at https://davidboozer.com/ and you can Follow David On Twitter here.

I just started my second blog in November. 55 days later and I have over 375 email subscribers, 260K plus video views. 600-800 visits to the blog daily. 1.9 million minutes of 20 current videos watched. And, 3K subscribers to the YouTube channel.

Question is, how was this done, what linking strategy did I use to generate traffic faster?

Simple, I used social media.

While leaving links within comments on other people’s blogs is great, even better is simply creating content in multiple formats, and then literally targeting the right social media channels and the groups within them.

Like Facebook groups for instance.

Here is what I did:

  1. Created a great blog post that people would connect with around a particular topic.
  2. Made a video for that blog post and uploaded it on YouTube.
  3. I then embedded that video on the blog post once published.
  4. Shared out the video to my own branded social media pages first.
  5. Published the blog post the next day.
  6. Shared the blog post link to 7 specific Facebook Groups that day.
  7. Emailed it to current subscribers.
  8. Shared the link again to 5 more and different groups the next day.
  9. Rinse repeated with new blog post the next week!

Of course, I do comment on other people’s blog posts and articles on the web leaving my own link behind, but what I’ve seen work the best is social media for link building that actually leads to traffic.

I left link building for search engine optimization purposes behind a few years ago, and simply focused on creating great content people wanted. From there I followed the simple link building tactics above, and it has worked perfectly.

As a new blogger with a brand new blog, creating quality and valuable content and sharing that out to specific social media platforms is the best practice I think that works today for building quality links today, and over the long term.

And remember, your blog post is not just a collection of words either, it is a piece of multimedia content with many links inbound to it, and outbound from within it.

Podcasts, videos, images, links inbound or outbound, this is what blogging is all about today, especially when it comes to the SEO and link building of a new blog.

What gets a link shared and engaged with is based upon the content itself, nothing more. If it connects to people, well, people will then engage, share, and there you go, link building 101…

As a new blogger with a brand new blog, creating quality and valuable content and sharing that out to specific social media platforms is the best practice for building quality links today, and over the long term.

Tim Soulo link building tactics3. Tim Soulo

Tim Soulo is the guy responsible for marketing and product development at Ahrefs. But most importantly he’s the chief evangelist of the company. He also runs a small cozy personal blog called BloggerJet. Check him out at http://bloggerjet.com/ and you can Follow Tim On Twitter here.

The first thing I would do to kickstart a new blog is a huge study that involves reaching out to a TON of people in my niche.

Kind of like the study of “guest blogging ROI” that I did on my personal blog.

But don’t mix this strategy with “expert roundup”. Because in my study I didn’t just curate a few dozen answers from experts, but did a unique study with lots of numbers and some counter-intuintive takeaways.

And because I’ve reached out to 500+ people to help me with this study, I had 500+ people to email once it went live.

This post was a hit and I would definitely do this again if I were to start a new blog.

Look at the results below, this was the links Stuart Walker got from an expert roundup on Niche Hacks… Click here to see the roundup. These are strong links, look… entrepreneur.com

Link Buiding Tactic Proof From Stuart Walker at Niiche Hacksac

Zac Johnson link building strategies4. Zac Johnson

Zac has been coined as a super affiliate, with his super awesome blog in the affiliate marketing niche. He has spoken at many big events and is always sharing his expertise. His blog is http://zacjohnson.com and you can Follow Zac On Twitter here.

If I was going to start a new blog, I would follow the steps I laid out in my blog monetization guide. This way I would know exactly who my audience was, while also delivering them the exact content they were looking for. Having this simple formula in place beforehand will make the entire blog content creation and marketing process that much easier.

As for links, I would find relevant sites that already had a great reference guide on my related blog topic. I would then take a look at their site and find their contact info, offering to help promote their site or latest blog post, while also seeing if I could contribute an article to their site — either through my own writing or with a custom infographic (mentioned in my guide). Everyone loves infographics, and they are quite easy to write summary articles for… which is why I recommend them so much.

I would then continue to follow this link building tactic, while slowly coming out with new resources guides, articles and infographics for my own site.

Adam Connelll - Link Bulding Strategies5. Adam Connell

Adam is the founder of Blogging Wizard and he is passionate about helping entrepreneurs reach more people online. His blog is packed full of actionable tips that you can deploy straight away, check it here http://www.bloggingwizard.com/ and you can Follow Adam On Twitter here.

For a completely new site, I probably wouldn’t do any link building for a while.

When you launch a new site, there are so many areas to work on that it wouldn’t be a priority for me right away. Initially, my focus would always be on publishing the right content and promoting it effectively because content promotion (when done right) will earn links on its own.

My focus would be on 3 specific areas:

  1. List building
  2. Content creation
  3. Content promotion

And in the content creation phase, I’d look at not just creating any old content, I’d create content that’s highly shareable and linkable.

Then I’d use content promotion to earn links, shares and drive traffic. With targeted opt-in forms waiting to encourage new readers to sign up.

Once I had a decent amount of high-quality content published, I’d look at doing outreach and PR work. HelpAReporterOut.com is an easy way to get started, and it’s helped me land opportunities with HuffPost and CIO.com.

But, when all is said and done, the key to making any website work is in our ability to encourage readers to come back and the best way to do that is with an email list. If you want a hand with figuring out exactly what you can do to build your email list, check out my list building guide.

Ryan Biddulph6. Ryan Biddulph

If you really want that freedom lifestyle you have to visit Ryan. His posts are informative and full of superb tips. Plus his images will make you want to schedule your next trip away. Check him out at http://www.bloggingfromparadise.com/ and you can Follow Ryan On Twitter here.

I would dive full bore into video marketing because I’m having fun creating videos and doing so adds a personal touch to your blog. It’s gotta be fun, first, though, because mindlessly following advice without checking your energy leads to impending blogging failure. Video has helped me get past many mental hang-ups which have helped me shine more brightly for others. Shooting videos adds an authentic, genuine, warm touch to your blog. I feel video also gave me greater confidence to write and publish more eBooks – and blog posts – because if I could speak into a camera with clarity I could easily write and publish eBooks and blog posts.

If you ever want to know how confident you are about your blog, create a video about your blogging niche. All your beginner blogging mental blocks will arise so you can pinpoint and destroy those suckers.

Gael Breton Link Building7. Gael Breton

Gael is the founder and Chief Editor over at Authority Hacker. He used to run an SEO agency in the past and now helps people launch authority sites. Check him out at http://authorityhacker.com and you can Follow Gael On Twitter here.

I will be boring on this one but the first tactic I would probably use is guest posting. It’s not the flavor of the month but that’s why I like it. Because for several years now, it has been the gold standard of link building and what it tells me is that these links will probably stand the test of time unlike a lot of fad of the month tactics like scholarships or PBNs these days.

I would probably batch the process and not try to get 1 link but at least a dozen in the first 6 – 8 weeks. The way I like to do it is find lots of prospects, send a standard intro email using a tool like Gmass then develop a proper relationship with those who take the time to get back to me as described in this post.

It’s highly effective and if your site looks credible, you should get a decent reply rate.

Larry Kim WordStream8. Larry Kim

Larry is the founder and chief over at Wordstream and a columnist at Inc.com where he shares his Entrepreneurship, Start-Ups, Adwords, Facebook advertising knowledge. Check him out here http://www.wordstream.com/and you can Follow Larry On Twitter here.

When I started the WordStream blog 6 years ago, we started off by interviewing other people. The thinking was that since we were new, it would make sense to take an interest in others first, rather than trying to get others to link to us.

If you feature someone on your blog chances are they will share with their audience or link back to it.

This really helped WordStream grow.

David Schneider9. David Schneider

David is a content marketing guru and definitely knows his stuff when it comes to getting links and eyes on his content. He owns a product that is an amazing tool for blogger outreach, check it here http://ninjaoutreach.com/ and you can Follow David On Twitter here.

I would work on building a monster article, for example when I first started my blog I wrote about 500 ways to make money online. It was the most comprehensive article at the time, thousands of words and included dozens of bloggers. It generated hundreds of shares, traffic, and newsletter sign-ups and starts you off on the right foot in terms of branding.

Allan Pollett10. Allan Pollett

Allan the SEO guru is back! He is an SEO and web marketing specialist. I totally love Allan’s style and his tricks and techniques are just class. Check him out here http://www.AllanPollett.com and you can Follow Allan On Twitter here.

One of my happiest moments in life was when I graduated from university. It wasn’t the diploma that made me so happy, but the thought that of not having followed the strict rules anymore that made me smile.

In school, you learn how to think for yourself and come up with the solution on your own. Don’t cheat. However, in business, this isn’t always practical.

What I’m going to tell you now will go against everything I learned in school. In business and life, cheating is the not always a bad thing.

Now before I get too much backlash, let me explain myself a bit more.

Cheating usually involves looking at the answers that someone else come up with. In business, you need to see what others are doing (cheating) and learn from it or even copy their success (more cheating).

I’m not suggesting that when you start your new blog that you cheat by stealing content, rather cheat by stealing success. It is very easy to find articles that have gone viral in the past.

It’s easy because they are viral.

Usually, the articles have the most diggs or likes or reposts. So one strategy I like is finding viral content and taking what that writer did to make either a comment on what they wrote or a follow-up. Basically, by doing this you are leveraging the success of someone else.

Taking this a step further you have a viral article but you want it to go Gangnam Style.

The video for Gangnam Style is in the Guinness Book of World Records for being the most watched video ever, with over 2.6 billion views. Most people know this already but what people generally miss it the success the parody videos and reaction videos received.

Some of the related videos received over 200 million views.

Their success was achieved by leveraging the success of the original viral video. The first and most successful of these videos were ones which were done as video comments.

So if you are writing a blog, not only leverage the idea of the viral article, but you need to engage with the viral article’s author or author’s audience. You do this by either commenting on their site with a link to your post that references their article.

If you are bolder you can contact the original author and tell what you are doing. When people get the feedback they are often willing to share that feedback with others. So they might even end up marketing your article for you.

So this strategy as a whole is about creating a method for replicating a viral success which will build traffic and links to your site.

Sue Anne Dunlevie11. Sue Anne Dunlevie

Sue is one of the sweetest ladies on the web a true gem. She is the founder over at Successful Blogging where she helps bloggers and entrepreneurs make more money and get more traffic. Check Sue out here http://www.successfulblogging.com/ and you can Follow Sue On Twitter here.

If I were starting out with a new blog, I would make sure that the blog solved a problem for my potential readers. When you solve problems, you know that your content will be useful as well as interesting to your visitors.

One way to find out what problems your readers have is to go to Amazon and search for books in your niche. Read the reviews – especially the 2 and 3-star reviews – and see what the author left out or what they thought was missing from the book. Then you know that is a problem that your readers may share.

Another way to find out what problems your readers have is to ask them in your autoresponder series. In the first or second email you send to your new subscribers, ask “What is the biggest challenge (frustration, issue) you are having with xxx (your niche)?” 20% of your subscribers will hit reply and tell you their biggest problem. Then you have lots of material to create new content that you KNOW will resonate with your readers.

Solving a problem will also lead you to money-making ideas for creating products, services, and programs that will turn your readers into customers and clients.

Yaro Starak12. Yaro Starak

If you really want some expert insight you really should visit Yaro. He delivers amazing content but has also released a super helpful Blogging Mastermind course. Check him out at https://www.entrepreneurs-journey.com/ and you can Follow Yaro On Twitter here.

If I was to start a new blog tomorrow and I wanted to ramp up growth, I would focus on getting myself interviewed on podcasts. If I wasn’t that well known, I would start with smaller podcasts, then work my way up to the bigger ones. During each podcast interview I would mention my blog and also ask that the podcast host link to my blog in the podcast show notes.

This is a technique open to almost anyone, as long as there are podcasts in your industry.

Louie Luc13. Louie Luc

Louie Luc is a full-time Internet Marketer that just loves to study and try out new online business models. That’s what he writes about on his Buzz Nitrous blog. Check him out here http://buzznitrous.com and you can Follow Louie On Twitter here.

The first link(s) I would build for a brand new site would be from fellow bloggers in the same niche. I would create a roundup post — just like this one here — ask a few experts for their best tip on a relevant or debatable topic and feature their answers.

Finally, when the post got published I would inform the invited experts and try to convince them to link to my roundup post from their website and/or share it with their social following.

Of course, most of them wouldn’t link back to my post but chances are some would. If they would share it, however, I would get exclusive access to their followers which would mean new visitors, subscribers and eventually a few backlinks due to the quality of the post itself.

Matthew Woodward14. Matthew Woodward

Matthew is a multi award winning business & internet marketing blogger & international keynote speaker who teaches you how to achieve your online goals step by step. Check him out at http://www.matthewwoodward.co.uk/ and you can Follow Matthew On Twitter here.

The first strategy that you should use when starting a brand new blog is to take time to properly identify your target audience before doing anything else at all.

Understanding your audience and finding out where they hang out online allows you to really engage with them, and that’s easy to do no matter what niche you are in.

Once you have defined your audience you should make note of where they live online. For example, I found all the website & SEO forums and made a list showing how many posts, threads and members each forum had.

Whether it’s a Facebook group or forum, once you have a list like that you can directly engage your audience in those places, while always improving your understanding of their most common problems.

That understanding will really show when you create content that really provides genuine advice to help with the problems that your audience is facing.

A lot of people are so obsessed with link building and SEO that they forget there are other ways to generate traffic completely for free with half the stress.

Relying solely on SEO and rankings to drive traffic and earn money online not only leaves a lot of money on the table but also carries its own risks.

Understanding, finding and engaging my audience sent 6,643 unique visitors to the blog earning $5,826.80 in less than two months.

And that’s without even spending a penny!

Ammar Ali15. Ammar Ali

Ammar is the founder of the amazing All Blogging Tips. If you want to learn about how to make money from affiliate marketing and blogging he has you covered. Check him out at www.allbloggingtips.com and you can Follow Ammar On Twitter here.

The best way to get links to a new blog is to write high-quality epic content and link out to other bloggers. Email them saying that you’ve mentioned them in your blog. They would love to check that out and share with their audience. Email outreach is a very powerful way to promote your content and get natural backlinks.

You content will start getting noticed around the web and people will start linking to it.

Michael Mayfair16. Michael Mayfair

Michael Mayfair is a professional blogger and online businessman from London. His interests include sports, healthy life, book reading, and Internet Marketing. Check him out at http://www.healthlisted.com/ and you can Follow Michael On Twitter here.

My favorite backlinking strategy when launching a new site is finding a potentially viral topic in my niche and creating an infographic about it. (You can order a cool-looking infographic on Fiverr.com for just $5.)

I then go and google for blogs in the same market / niche who might be interested in that kind of content or that have published similar infographics in the past and get in touch with them.

I offer them the infographic so they can post it on their site and even tell them I’ll write an intro for the post myself. That’s where I’ll drop the link back to my site. It works like a charm!

Mike Martyns17. Mike Martyns

Mike Martyns is a professional writer and blogger from New York. His passions include blogging, SEO, reading, running and he’s crazy about soccer. Check him out at http://www.soccergearhq.com/ and you can Follow Mike On Twitter here.

I usually opt for a very neat technique that gets me many backlinks quick and easy: top lists.

How does it work? You start by searching who the top bloggers in your niche are and then come up with a top list post where you feature them with a little description about them and their blogs plus their link.

The most important part here is creating a “top [niche] blogger“ badge so they can add it to their blogs with a link back to your post after you’ve congratulated them for having made it to your list.

Andy Crestodina18. Andy Crestodina

Andy is the Strategic Director of Orbit Media and Award Winning Web Design Agency. He has been featured on the likes of Forbes and Entrepreneur. Check him out at https://www.orbitmedia.com/ and you can Follow Andy On Twitter here.

Build a foundational piece of content first. This makes everything easier. Put something big in the middle and you can start building spokes off of it. It should include at least a few of these elements:

  • Your single best piece of advice
  • Your strongest opinion
  • A detailed, step-by-step process

Put this in place first and you’ll have something to share, something to link to and some reason for visitors to subscribe. Now spend the next 6 months promoting it and re-publishing it in different formats, different places, with different contributors and targeting different keyphrases.

That’s how to win serious, durable visibility.

Albert Mora19. Albert Mora

Albert Mora is the CEO and cofounder of Seolution, an SEO agency founded in 1997. Check him out at http://www.seolution.com/ and you can Follow Albert On Twitter here.

My strategy would be based on diversification and quality. In other words:

  • Backlinks from high authority domains
  • Follow/nofollow diversification
  • Anchor text diversification. Do not use the same keyword in your backlinks. Morevover, include “neutral” words such as: click here, more info, in this site, your domain name …in your anchor text backlinks
  • Different types of referring sites (social media sites, blogs, quality directories…)

Having said that, I recommend these tactics:

Link Building Using Sites with Authority

It is much better to get a few links from authority sites than thousands of links from irrelevant sites. When I talk about authority sites I  refer to the pages that meet the following criteria:

  • Sites with a high authority domain rank (use ahrefs or moz to measure that).
  • Pages that are related to the topic of your website.
  • Focus your energies in getting “achievable” links, avoiding the pages where it will be materially impossible to get a backlink from.

Link Building Based on Competition

The idea is simple: try to get the links that your competitor has previously achieved.

Your goal is not to reproduce all links of your competition (which is often physically impossible), but you will use the following criteria for selection:

  • Clearly, you must first concentrate on “achievable” links. Your competitors may have inbound links which you do not have access to (e.g. links to other websites owned by competition, links from websites associations you are not a member of…).
  • Focus on the links of higher quality, as I mentioned before you can use moz or ahrefs tools for this purpose.

Eli Seekins20. Eli Seekins

Eli is the main man over at Launch Your Dream a blog dedicated to helping you turn your passion into a business. Check him out at http://launchyourdream.com/ and you can Follow Eli On Twitter here.

First I’d create a spreadsheet that includes all the popular blogs in my niche that I can reach out to.

I would send them all an individual email that connects with them, not just your copy and paste stuff.

Then I’d start pitching guest posts and roundup posts. After that I’d work my way up towards a virtual summit.

I’m not a big SEO guy, but these strategies seem to be a great way to build links naturally when you’re a new blogger.

I’m more about growing relationships and creating good content and letting the links flow in somewhat organically.

Talia Wolf Link Building21. Talia Wolf

Talia helps businesses plan and execute conversion optimization programs. She runs thousands of A/B tests using emotional targeting and persuasive design to grow their business. Check her out at http://www.taliagw.com/ and you can Follow Talia On Twitter here.

If I was starting a brand new blog today, the one and only thing I would focus on is identifying who my target audience is and how I can create the best kickass content for them.

My goal would be not to sell anything but to provide meaningful, high quality content that focuses on helping my readers achieve their goals and be able to immediately see what’s in it for them.

Once I’ve identified my audience and mapped out a content plan for them I’ll move on to planning and building a growth strategy.

Jason Acidre Link Building22. Jason Acidre

Jason is the founder of Xight Media and an author at KaiserTheSage an inbound marketing blog. He specializes in developing scalable, creative and adaptive online marketing strategiesCheck him out at http://kaiserthesage.com/ and you can Follow Jason On Twitter here.

I’d definitely focus on creating a comprehensive resource/guide/tutorial along with an evergreen visual content (ex: interactive checklist, data visualization, infographic in .GIF) that can be easily distributed for links. I’d also make sure that the content I’ll be creating has a strong potential of ranking highly for informational queries that have substantial search volume, for it to earn more links naturally over time.

Then I’d probably spend the next 4-8 weeks in continuously updating and promoting the content via outreach, paid social campaigns and influencer marketing.

Jock Purtle Link Building23. Jock Purtle

Jock is the CEO of Raincatcher America’s only business brokerage licensed in all 50 states that can assist you in selling your business for maximum value. Check him out at https://raincatcher.com/ and you can Follow Jock On Twitter here.

The first link I would build to a new blog would be on a really high domain authority media property like Forbes, Business Insider, Inc, Entrepreneur.

Take our Inc article for example. Not only does speak highly of our company. It comes with a super powerful backlink from a domain Authority 92 site which is worth hundreds of lower powered links.

Secondly it will rank well in the search engines for the term you are targeting.

And finally it gives the element of social proof where you have been featured in a mainstream media article allowing you trust elements to help you place on your blog and increase the conversion rate for the product or service that you are selling.

Lisa Irby Link Building24. Lisa Irby

Lisa Irby is an online infopreneur who has been helping bloggers and website owners build and develop strategies for creating and marketing their websites since 2002. She has over 80,000 subscribers on YouTube and has a passion for breaking down complex subjects into digestible bites. Check her out at https://2createawebsite.com and you can Follow Lisa On Twitter here.

If I were starting today, I wouldn’t bother with manual link building at all. I’d spend more time in the beginning researching my niche and carving out a unique angle. When you do that effectively, you can use other platforms like social media and YouTube to grow your following. I always tell people, the best SEO strategy today is not to focus on SEO at all.

Sure, it’s important to understand the basics of how it all works, but most people starting sites today won’t use Google to launch their careers the way people could in the past. The Google traffic will come naturally AFTER they’ve established their social proof in other spaces online. It’s very important for newcomers to understand this today.

Colin Klinkert25. Colin Klinkert

Colin is a full-time online business owner, investor, marketer and entrepreneur. He has felt 7 figure success from his online marketing ventures. Definitely check him out at http://www.platform.ly and you can Follow Colin On Twitter here.

If I were to start a brand new blog tomorrow, two things that I would have on my checklist are:

  1. Content strategy
  2. Link Building

Link building is important, but I’ll put in efforts to build a solid content strategy first. My definition of a solid content strategy includes:

Planned Content Calendar

Content Calendar??

But, won’t it suppress my creativity??

It is one of the reasons bloggers give when asking about a content calendar. In fact, I also used to resonance with this. But, not anymore.

A well-planned content calendar allows bloggers to be more creative as you have a topic ready to think on. But, creating a content calendar is not easy. Bloggers struggle with how to come up with new blog post ideas for your blog.

The reality is, it is not as tough as it appears.

One of all time hot blog topic idea is – Blog posts around pain points. Social media can be another great way to generate ideas for your blog post. Here is a quick example:

Link Building Tactics - Colins Facebook Example

Here is a great guide on how to come up with great content ideas.

Consistent Blogging Schedule

Blogging frequency has always been a controversial topic. No one has a concrete answer to the question –  How often should you publish a new post on your blog?

From my previous experience, I learned that consistency is a key to a blog success. According to a report by HubSpot, Companies doing 16+ posts a month get 3.5 times the more organic traffic.

So, deciding a frequency is crucial for a new blog. But, at the same time, you should not compromise on quality. (2 quality posts a month will get you more visitors and readership than 5 filler posts).

Consistent blogging means:

  • Regular update on your site. Means it is not a dead property in the eyes of Search Engines
  • More content, more opportunities to rank in Search Engines

Comprehensive Content Promotion

Let’s be honest. Getting initial exposure is key to your blog success.

New blogs don’t easily rank as they don’t have backlinks. They don’t get shares because they don’t have readers.

Having high-quality content is only 50% of the task done. If you can’t get it in the front of users, it’s a waste of efforts.

You don’t need to be at all the places. Pick-up the relevant social channels, user communities, related blog posts, and 3rd party forums. Get in front of your audience and influencer of your niche.

And, trust me, in this process, you build some high authority backlinks as well.

Simon Penson26. Simon Penson

Simon started his career as a print editor and now is the founder of Zazzle Media. His expertise includes content strategy, creation, and distribution mixed with SEO & social media marketing. Check him out at https://www.zazzlemedia.co.uk/ and you can Follow Simon On Twitter here.

Starting from scratch allows you to think carefully about strategy without the shackles of what has gone before. The answer depends entirely on the space you are in and a deep understanding of the audience, first and foremost as you create content for them, in the way they like to create it and where they want to view it.

That said one thing I would definitely consider is looking at video first and making YouTube and the new Facebook Video Home opportunity. By putting the format front and center you have a huge opportunity for reach in this fast growth area. Combine this with quality written posts that become must have resources that answer key pain points that your personas have and you’ll have the basis for a great blog, fit for 2017. Add content flow and variation to that overall strategy with the introduction of entertaining and informative content of all kinds and you are onto a winner.

After Publish Checklist

James Norquay27. James Norquay

James is an SEO & Content Marketing Consulting Director from Sydney Australia. He is passionate about working with funded startups and big brands. You can check him out at https://prosperitymedia.com.au and you can Follow James On Twitter here.

If I were to start a new blog tomorrow I would think about the following –

1. Picking a great domain name first before doing anything or looking to acquire a domain which has authority and is relevant to your new niche. Also, ensure that the domain is clean from legacy low-quality SEO. Also please ensure you start a blog about something you LOVE, I see so many people starting blogs on something to make quick money though they have no genuine passion for the niche.
2. Find the top 10 competitors in the space and work out what are the best pieces of content on their sites (use BuzzSumo or Ahrefs Content Explorer). Aim to write at least 10 pieces of 1000 words content which are better in comparison to the competition.
3. Look over these same top 10 competitors and find any quick win links from their profiles using Majestic and Ahrefs, focus on quality, not quantity.

Patrick Coombe Elite Strategies28. Patrick Coombe

Patrick is the main man over at Elite Strategies, he is an expert at SEO, web development, and social media. You can check him out at http://www.elite-strategies.com/blog and you can Follow Patrick On Twitter here.

If you were to start a brand new blog tomorrow what would be the first link you would build or strategy you would use.

This is an excellent question and one I have some authority on being that I help people set up blogs for a living.

In general, my strategy for setting up a new blog is this:

1. Define a mission statement, or at least identify some sort of vision for your blog. Is it going to be a corporate newsletter type of blog, or a full-featured blog with guest bloggers, lots of categories, and different blog types? Most blogs are somewhere in the middle of the two.

2. Define a technical structure/taxonomy for your blog. This includes, but isn’t limited to the category and tag structure of your blog, permalink structure and everything in between. At this point, you should also have a CMS in mind such as WordPress, Drupal, etc. During this time, you should also focus on coming up with a way to capture email addresses. Make sure your blog is easy to read on mobile devices, and you have a system in place for people to share your content on social media.

3. Competitor research – take a peek at what your top 3-5 competitors are doing. Note which social networks they are using, and what advertising techniques they might be using. Take note of which competitors are the “sharks” and which are the minnows. You’ll need to know this so you can figure out what strategy you want to mirror. If you are just a solo individual with no money, you don’t want to copy the strategy of a blog like Buzzfeed. And if you are a huge company with a team of bloggers and a huge ad budget, you don’t want to copy the strategy of a solo blogger, although some solo-bloggers greatly exceed the reach of mega-corporations.

4. Build somewhat of a content silo. I’m not talking 100’s of posts here, but for an SMB type of blog at least build 5-10 posts in draft mode. This way you don’t have to worry about production in the beginning. Be sure that your silo falls in line with your vision.

5. Define your social strategy. The first part of defining a social strategy is choosing which social networks you will be a part of. *Not every business should use all social networks.* Our agency, for example, uses Facebook, Twitter, LinkedIn, Google+, and Instagram. We dabble in a few other social networks, but the ones that truly yield the best results are those. Another example: photo-heavy blogs should utilize Pinterest, Instagram, and Snapchat. A human research firm, however, might want to focus more on LinkedIn.

Once you’ve nailed down which social networks are part of your repertoire, work on building a following and coming up with a content promotion calendar. Come up with a system that works for you.

6. Come up with an email marketing and PPC strategy. You don’t have to go crazy, even sending out 1 email per month is a good start if you have a new blog. Don’t email your list unless you have something to say, or something new to promote. If you have the budget, work on your PPC strategy for promoting your blog. This could just be doing some sponsored posts on Instagram or boosting some posts on Facebook.

7. Link building. Don’t get too impatient with this one, unless you have a super hot topic that goes viral on day one, the links are not going to pour in. There is one proven method for acquiring links while remaining within Google’s Guidelines: write good content and make it easy for people to link to you. You can add a “link to us” at the bottom of your post.

Adam G Steele - Loganix29. Adam Steele

Adam is a builder of things and is best known for his agency link building outsource software Loganix. He also runs a marketing agency and is eager to help others with their marketing/business related questions on his YouTube Show, The Steele Entrepreneur Show. You can check him out at http://loganix.net/ and you can Follow Adam On Twitter here.

The first link I would build would be a guest blog link from someone elses blog. If you don’t already have a built in audience, you have to go find one. The best, non paid way to do this is to offer your time and expertise to blogs that have your expertise. You can go the email outreach route, but I like to romance a girl a little. Become a part of their community first. Interact with them. Share their content. Buy him or her a drink first you know?

When you go for the big ask…

Make sure you have some stellar content already posted somewhere that you can share.
Make sure you’ve got something else, besides content that you can do for them…maybe you will run $50 worth of Facebook Ads to the post.
Make sure you have topics ready to pitch, along with a few general thoughts about the direction you’d go in.

Further, if I was starting a new blog my focus would be on distribution. Who is my audience, where are they hanging out, and how do I get them to share my stuff. Again, become a part of other communities, and do some back scratching. It’s give and take. Find a couple dozen folks that might be interested in beta testing your content. Get in touch with them. Try and create some ownership on their part. Make sure they get something in exchange (a link). Distribution is something I work on before I even have the content. I know who I have in my sights, where I am going to share it, when, etc.

Finally, if I am starting a blog I am not writing my content once piece at a time. I will have a few pieces written and ready to go. That way I am can establish some consistency, and not have to feel the pressure of running out of content. That usually leads to poor quality content, or as I like to say, content for the sake of content.

Ben Sailer - Co-Schedule30. Ben Sailer

Ben is the Blog Manager at CoSchedule. His specialties include blogging, content strategy, SEO, social media, email marketing, and more. When he’s not hard at work helping people create better content, he can be found playing bass guitar, drinking fine beer, and chasing his dog around the house. You can check him out at http://coschedule.com/blog/ and you can Follow Ben On Twitter here.

If I were starting a new blog from scratch (assuming I had already determined that a blog is the best way to connect with my desired audience), the first thing I’d figure out is what I would and would not write about.

If you’re not focused on covering anything in particular, you risk producing aimless content and it’ll be hard to build a reputation as any sort of topical authority.

Starting instead with a clear editorial focus from the beginning can help you establish what you want to be known for, and what your readers can trust you to deliver for them.

Sean Smith31. Sean Smith

Sean is the co-founder of Simple Tiger where he helps startups and other businesses reach new audiences, and create movements of their own. He also has experience in SEO, PR, Content Marketing, & Growth Consulting. You can check him out at http://www.simpletiger.com/ and you can Follow Sean On Twitter here.

I’d say my first goal would be to network well in whatever niche I’m building the blog around and get guest contributors intrigued and invested in what I was doing.

By networking with them I can tap into their audience and exposure to further my blog with their contributions.

This is the fastest way to quickly get some social traction and authority in a new niche.

Nicholas Scalice32. Nicholas Scalice

Nicholas is a growth marketing consultant and the founder of Earnworthy. He helps brands design, automate, and optimize their marketing funnels, in order to earn more traffic, leads, and sales. He holds  a number of certifications including the AMA Professional Certified Marketer (PCM) designation, Google AdWords Certification, and the Google Analytics Individual Qualification. He is also an ActiveCampaign Certified Consultant and an Unbounce Partner. You can check him out at http://earnworthy.com/ and you can Follow Nicholas On Twitter here.

The first link building strategy I’d implement would be to ensure that my content can be easily shared, and contains all the proper tags. What does this have to do with link building? Well, if my content cannot be shared easily, or doesn’t look good (with properly-sized images, etc.) when shared via social media channels, I’m not setting myself up for success.

I would recommend using one of the popular WordPress plugins like Yoast (if your blog is on WordPress), and also installing a top-notch social sharing plugin such as Social Warfare. This way you’ll be able to customize your social media posts, and also optimize the open graph tags, Twitter cards, etc.

William Harris Elumynt33. William Harris

William is a growth marketer and founder at Elumynt. He successfully built and lead the marketing team at When I Work, a VC backed SaaS Startup – and in the first 7 months under his leadership, the company grew revenues by 270%. He then moved on to the eCommerce space where he was able to provide double digits lifts to revenue for a large online retailer. You can check him out at http://elumynt.com/ and you can Follow William On Twitter here.

I love linking to great data.

A lot of other bloggers do as well.

The first link strategy I would put in place would be to create some nice visualizations of relevant data (maybe a survey of the SEO tools the professionals prefer or something that makes sense for your audience).

Then I would promote that graphic in all of the relevant communities online, and manually reach out to influencers letting them know about the research.

Ideally I would let them know what to post on their blog, this type of graphic would work well for being a reference.

Mike Allton The Social Media Hat34. Mike Allton

Mike is a published author and founder of The Social Media Hat blog. He helps business owners with news and information on Social Media, Blogging, Internet Marketing, SEO, Mobile Apps and Technology to help promote and grow their business. You can check him out at https://www.thesocialmediahat.com/ and you can Follow Mike On Twitter here.

When it comes to Link Strategy, I don’t have one.

More specifically, I do not have a specific strategy that includes building specific links from specific sites or publications.

I do, however, have an overall strategy for my content that does include link building. That strategy has always been to create excellent resource-type content that others will naturally want to link to.

It’s important to differentiate that kind of content from other kinds of content like, say, “Thought Leadership” articles which likely get fewer inbound links. Instead, I deliberately create massive guides and articles which thoroughly review a particular topic. I include screenshots, statistics, multimedia, and whatever other value I pack into the post, ensuring that when someone reads it, they’ll think it’s one of the best posts on the subject they’ve ever read.

And those are the posts that people can’t wait to link to. They know that when they’re writing on Facebook Authorship, for instance, they can link to my article which has all of the details, and focus their article on providing the information they’re trying to communicate at that moment.

Dom Wells35. Dom Wells

Dom Wells is the founder of Humanproofdesigns.com where we teaches affiliate marketing strategies and offers a variety of services for affiliate marketers. He also maintains his own portfolio of niche sites so that he can keep up to date with what is, and what isn’t working. You can check him out at https://www.humanproofdesigns.com/ and you can Follow Dom On Twitter here.

The first link I would build is most likely one from Twitter or a Facebook page, so nothing particularly groundbreaking there. However, the first link strategy would be to build brand links and connections. This would be done by commenting on blogs in my niche mostly. The purpose here would be to get some brand links and some diversity in place, but also to start networking with the other bloggers in the space. From there, I’d be looking to get some guest post opportunities or other contextual links.

If I were doing a niche site that I wasn’t so worried about a penalty on, I might do more “paid” link building, but my first links built would still be brand links.

Tung Tran CloudLiving36. Tung Tran

Tung Tran is the blogger at Cloud Living and the creator of AMZ Affiliate Bootcamp which is an online coaching program designed to teach you a proven step-by-step system to build, rank, and profit from Amazon affiliate websites. You can check him out at https://www.cloudliving.com  and you can Follow Tung On Twitter here.

I’d totally run a Top Expert campaign. I do this for every new site and it always works like a charm for me. The technique is quite simple. You basically do some research yourself or get a VA to create a big list of all the bloggers and influencers in your niche then you create a roundup post featuring all of them. For each expert, you’ll include a short description and links to their websites or social media profiles. Then you just reach out to them via email and notify them that they were featured in your posts.

Most of the time people will be so happy and flattered that they will share your post without you asking them. If you want to have even better results, create a badge for the roundup and some people will even use it to display on their website.

I’d recommend you to include at least 50 experts in your list so you can get at least a few links. Think about it this way. Assuming the conversion rate is 10%, featuring 50 experts means you can get at least 5 links. Feature 100 and you get 10 links and so on.

And don’t forget that for those who don’t link to you, you can always follow up with them and pitch some guest post ideas. You’ve already built some good rapport so the chance that they will say yes to your pitch is much higher.

Greg Rollett37. Greg Rollett

Greg Rollett is an Emmy Award Winning Producer and the founder of Ambitious.com. His mission is to help people to create things that make an impact in the world. He currently hosts Ambitious Live, a cross between Good Morning America and QVC, that teaches you how to start and grow your business so that you can live a more Ambitious Life. His new reality show, Ambitious Adventures, which features business lessons from young entrepreneurs who are changing the world, premiers Spring 2017 on Apple TV. You can check him out at https://Ambitious.com  and you can Follow Greg On Twitter here.

The first links I would build back to my blog would come as a result of guest blogging.

I would research and find relevant sites that already have authority in my market and write my best pieces of content for them, linking back to my content in the article, as well as in the author byline.

This serves 2 purposes.

First, it puts me on the radar of the audience that reads this authority site and second, it gets a great link back to my content or landing page to increase my rankings.

Gina Horkey38. Gina Horkey

Gina Horkey is a married, millennial mama to two precocious toddlers from Minnesota. Additionally, she’s a professional writer and online business marketing consultant with a decade of experience in the financial services industry. Gina enjoys helping other freelancers gear up to quit their day jobs and take their side hustles full-time via her website. You can check her out at http://horkeyhandbook.com/ and you can Follow Gina On Twitter here.

I’m not going to lie, I’m not overly strategic when it comes to link building…

If I find something useful, I share it. And then tag that person (but only sometimes, LOL) via social media or let them know via email.

This is an area I plan to improve on in 2017 and I’ll be following the same “strategy” I just outlined.

“I’ll scratch your back first… hopefully you’ll scratch mine back. If not, no worries, but I won’t plan to go out of my way in the future” kind of thing?

Erik Emanuelli39. Erik Emanuelli

Erik is the founder of No Passive Income blog. Erik loves to help people with social media and blogging. He loves travelling, and is a certified skydiver. You can check him out at http://nopassiveincome.com  and you can Follow Erik On Twitter here.

Definitely building social media profiles.

Twitter is my favorite marketing channel and it gives the opportunity to
add your website (or any other links you want to include in your bio).

It’s easy to create a Facebook or Google Plus page, and get a link
on those profiles too.

I’m also a fan of Pinterest and Instagram and other than sharing visual
appealing content, you can earn a free link there.

People tend to underestimate social media for link building and there are so many
social networks, it would be a shame to not take advantage of the opportunities.

Nathan Gotch 40. Nathan Gotch

Nathan Gotch is the founder of Gotch SEO, a St. Louis SEO agency. He is a globally recognized SEO expert and entrepreneur.He helps business owners with SEO strategies, tools, and information they need to achieve their goals. You can check him out at http://gotchseo.com/blog/  and you can Follow Nathan On Twitter here.

The first step would be to create a keyword-targeted content asset.

I would first identify a target keyword, analyze the top 10 competitors for that keyword, and then create a content asset that is far superior to each of the top 10 results.

After that, I would extract link opportunities from the top 10 competitors using Ahrefs. These would become my link prospects, which I would reach out to and try to secure a link.

Link acquisition is much easier when you are promoting something of tremendous value. So, at the minimum, you want to try to secure at least as many backlinks are the top 10 for any keyword.

If that isn’t enough to push your content asset to the first page, then you will need to do additional link prospecting (and secure additional backlinks that you competitors don’t have).

Evgeniy Garkaviy 41. Evgeniy Garkaviy

Evgeniy is am SEO consultant, Adwords certified specialist and blogger. His expertise in online marketing has helped him to be featured on many top blogs. You can check him out at http://Ajipe.com and you can Follow Evgeniy On Twitter here.

The first link building strategy would be expert roundups like yours. It is very good way of getting a new quality links to your site. But to do this you need to be tursted person in the industry. Or you may manually contact people who do expert roundups and ask to be included if possible.

Expert roundups usually well promoted because of the people who contributed. They are more likely to share a post on their social pages and it makes the page even more stronger.

Almost every niche has similar roundups but in SEO & content marketing niche it will be easier. I personally know at least 2 people who do expert roundups on a regular basis.

Harris Schachter OptimizePri.me42. Harris Schachter

Harris Schachter is Content Marketing Manager at a Fortune 200 and owner of OptimizePrime, LLC, a digital marketing agency. You can check him out at https://optimizepri.me and you can Follow Harris On Twitter here.

If I were to start a blog tomorrow, the first thing I would do is (assuming content production was already underway) find existing audiences online who would be interested in it.

Online communities, forums, hashtags, aggregators, influencers, and even other blogs who accept contributions would be the focus.

This is important because once the blog is up and running, you can use what you learn through organic distribution to power your paid distribution, especially Facebook interests.

Only after the focus on content topics, keywords research and audience development (like an MVP persona) is done, would I invest in paid distribution.

Jordan Kasteler43. Jordan Kasteler

Jordan Kasteler is a freelance marketing consultant. His work experience ranges from in-house, consultant, and agency-level positions. Jordan is also an international conference speaker, blogger, and book author. You can check him out at http://www.jordankasteler.com  and you can Follow Jordan On Twitter here.

If I were starting a brand new blog I’d make sure to get listed in blog directories.

Generally, directory link building isn’t largely helpful and is low quality but it’s foundational link building you need in the very beginning.

A healthy link profile has a mix of links in various quality to start with the standard of [quality] directories and build from there.

Of course, the best way to get quality and relevant links is to create skyscraper content (i.e. the best content on the topic) and reach out to people to share with them.

David Leonhardt44. David Leonhardt

David is the chief SEO and writer over at THGMWriters. He spent much of his time developing strategies to capture the imagination of the media, the public and politicians. He spent the rest of his time writing letters, news releases (press releases), reports, articles and newsletters. You can check him out at http://thgmwriters.com/ and you can Follow David On Twitter here.

A new blog starts out without an audience. If the content is good, a blog can always count on the audience to build links naturally. So building a quick audience is important. That means exposing your content to as many people as possible. There are many ways to do this, but I would start by jumping on co-op social media sharing communities. This exposes your content to other people’s audiences, not just your own 528 Twitter followers. Some of my favorite co-op social media sharing communities are:

· ViralContentBee
· JustRetweet
· Copromote
· Triberr

These communities cover off a variety of platforms. Twitter is the top platform in each of these communities, but other platforms are included in each of them, as well: Google Plus, StumbleUpon, FaceBook, Pinterest, Tumblr and LinkedIn.

To make this work, you’ll need to have a Twitter following. Therefore, I would focus on building up a Twitter following even before the blog goes live. Start following people, up to 100 a day (maybe start out with just 40 a day, to avoid tripping a Twitter penalty), and many will follow you back. Keep doing this to build up a steadily increasing audience.

Janice Wald - Mostly Blogging45. Janice Wald

Janice is a blogger and published author who loves to help businesses and blogers to improve their blog. She is a blogging and social media coach and you can check her out at http://mostlyblogging.com and you can Follow Janice On Twitter here.

Clearly, if you want to build links to your site, you should have bigger bloggers than you linking to you. However, you can’t just sit around and hope someone asks you to be in an expert interview.

The way you can control the situation is by seeking out those bloggers and offering to guest post for them. The one stipulation should be a link back to your site.
It’s win-win, they get to publish while someone else does the writing. You get exposure to new readers and a link to your site.

How to find those bigger bloggers? You can Google your niche + top blogs. Then see if the admin accepts guest authors. You can make sure they really are a “bigger blog” by checking their Alexa rank at Alexa.com.

Jon Haver46. Jon Haver

Jon is a husband, father, engineer, sports fan and huge geek when it to comes to automating and outsourcing any activity. He has built up around 150 websites and some generate a passive income. You can check him out at http://authoritywebsiteincome.com/ and you can Follow Jon On Twitter here.

For a brand new blog you want to focus on getting contacts and building your brand.

I would use the tried/tested but a little boring strategy of genuine outreach and blog commenting to people active in the space followed up with guest post requests.

I would start blog commenting to get on the bloggers radar and then create an outreach campaign to follow up and build the relationship.

As the relationship grows I would ask the blogger for the opportunity to guest post for them.

Justin Cooke - Empire Flippers47. Justin Cooke

Justin is CMO Founder over at Empire Flippers a website dedicated to helping site owners sell their businesses. Justin is a website broker and he helps save business owners time by weeding out scammers, and putting them in front of legit businesses to buy. You can check him out at http://empireflippers.com/ and you can Follow Justin On Twitter here.

My strategy for linkbuilding on a new blog is really going to depend on the niche. It’s much easier to produce content that’s exciting, shareable, and linkable when we’re talking about entrepreneurship vs. (let’s say) lamp shades.

That being said, I’d likely approach promoting a new blog similarly to what I’ve done with Empire Flippers which has two main points:

1. Create amazing content. What are other people in the niche saying and how can you say it better? What angle can you take that they’re missing? How can you rephrase the best bits of information into a more digestible format?

2. Connect with other content producers in the same/similar niches. If you’re writing guest posts, doing podcast interviews, or joining round-ups on other industry blogs you’ll be driving relevant, in-context links back to your site. These are links that Google loves that will give you the early traction you need to get the ball rolling.

Donna Merrill Tribe48. Donna Merrill

Donna Merrill is a pro blogger at Donna Merrill Tribe.  She blogs about blogging and building an online business.  She has authored numerous digital information courses and trainings, is the founder of a blogging membership site, and does private coaching with bloggers and internet marketers. You can check her out at http://donnamerrilltribe.com/ and you can Follow Donna On Twitter here.

If I were to start a brand new blog, I would plan a specific link building strategy.

First, I would make a list of other blogs in my niche that I would want to include in my link-building campaign.

I would rank them in terms of an A, B or C.

My A-list would be comprised of pro bloggers and influencers.

They would have blogs that rank high, and get a consistently high levels of traffic.

B-list blogs would be comprised of those with mid-level ranking and influence.

C-list blogs would be those with lower levels of rank and influence.

I would then make a schedule to visit and comment on blogs from each group, every day for 30 days.

I would try to include blogs that are “CommentLuv” enabled to improve my chances of getting good back-links, but this would not be absolutely necessary.

I would visit each blog every single day, and be sure to share any of their new posts on my social media sites such as Twitter, Facebook and LinkedIn.

If there was no new blog post on a given day, I would dig to find older ones that were pertinent to the interests of my readers.

After doing this for 30 days, I would begin to contact those bloggers I had been targeting in my link-building campaign.

I would note that I’ve become quite interested in their blog because it contains content I find valuable to my readers.

I’d let them know I’ve been sharing their posts on my social media sites, and possibly with my email subscribers if I have any at this point.

Then, I’d seek their reciprocation.

I would mention to them that I have developed a great resource for them to share with their readers.

I’d ask them if they would kindly include it in one of their own blog posts.

I would then link to a blog post that I wrote with resources that I know would be of great value to their readers.

For example, the resources might be something like “the top 5 affiliate sites that can help you build a sales funnel.”

This would be generic enough to interest anybody who wants to develop a sales funnel for their prospects, yet specific enough that it would include precise resources that they could turn to… namely, the 5 top affiliate sites.

Any blogger with readers interested in building sales funnels would be happy to share a link to my blog post detailing these resources.

They would especially be interested in sharing it to reciprocate for my efforts at sharing their content, and because they’d like to make sure I continue to do so.

To make this proposal even more enticing, I would create, or hire somebody to create, an infographic that showed those 5 top affiliate sites.

That way, if bloggers wanted to share my blog post, that would be great.

But if they just wanted to embed the infographic into their own blog, that would be fine too.

Bear in mind that the infographic would link back to my site.

The key to making this work is to create a very good resource post and a very impressive infographic.

So I would spend a lot of time in the creation process before I ever approached anybody.

I’d spend some money to have a professional infographic created if I couldn’t do a top-notch one myself.

I would prepare my resource article and infographic even before I started my blog commenting campaign.

That way, I’d be sure that my outreach efforts would have an end-goal… to build links back to my blog from targeted sites.

Jayson DeMers49. Jayson DeMers

Jayson DeMers is the founder & CEO of AudienceBloom, a Seattle-based content marketing & social media agency. You can check him out at http://www.audiencebloom.com/and you can Follow Jayson On Twitter here.

I actually wrote a book about this! It’s called SEO Link Building: The Ultimate Step-by-Step Guide. In the book, I outlined the two main “theatres” of link building: manual link building, and link attraction. A good link building campaign starts with a solid on-site content foundation, which is also the foundation of your “link attraction” campaign. Great content attracts great links, and you won’t be able to build any links manually if you don’t have great content to link to.

Manual link building involves guest blogging, primarily. With guest blogging, you reach out to publications and contribute content to them. Within that content, you include links to sources, some of which should be references to content on your own website. For example, you could publish an infographic on your website and then cite specific statistics from it in your other work by linking to it.

So, it all starts with content that’s good enough to attract links — “linkable” content. With that said, if I were to start a brand new blog, my first link building strategy would be to fill it up with at least 10 pieces of amazing, stellar content that’s so unique, valuable, or insightful, that it attracts links and engagements such as comments and shares. I’d be sure to promote my content sufficiently, so it gets the visibility it deserves, then I’d begin a manual link building campaign through guest blogging outreach.

Mark Podolsky50. Mark Podolsky

Armed with only $3,000, gut-wrenching fear, and absolutely no real estate experience…Mark bought his first few parcels of raw land in 2001. Now he helps people build a massive passive income stream utilizing the safest investment on earth—land. You can check him out at http://thelandgeek.com and you can Follow Mark On Twitter here.

I wouldn’t start a blog…

Fatal error #1…

I would start a podcast, but if I HAD to start a blog the first link building strategy would be a guest blogger on a blog larger than mine for my ideal audience.

Or I would ask bloggers I admire to answer a question that my potential audience would find valuable and then publish the blog and send them the link to the blog to share with their followers to build traffic to my blog.

Kulwant Nagi51. Kulwant Nagi

Kulwant is the founder of Blogging Cage and an Internet Entrepreneur, blogger, writer, affiliate marketer and a world traveller. His blog was started to solve the problems which we as bloggers are facing these days. You can check him out at http://www.bloggingcage.com/and you can Follow Kulwant On Twitter here.

For building a brand new blog and making it super successful, you need a bulletproof blueprint. Being in the industry for 5 years, making a new blog successful is no more a daunting task for me.

The very first thing I would do is, identify the core niche of my blog. Once I identify it, I’ll hunt for the best authority blogs in that niche and find the influencers with whom I am already in touch. Once I identify the authority blogs, I’ll mail the influencers and ask them for giving me an opportunity to write on those blogs.

Let’s say I started a blog on productivity, so my first choice would be LifeHacker.

Guest blogging is a best approach to give a torque to a new blog. I’ll keep on playing with the creative titles to submit on awesome blogs and driving people to my blog by inserting my links in the article body.

So the point is – identify the niche and hunt for the relevancy.

Greg Elfrink52. Greg Elfrink

Greg Elfrink is the Content Manager for Empire Flippers where he helps to educate the industry on buying and selling online businesses. In addition to that, he also is a lover of literature and when he is not writing blog posts, he is probably moonlighting as a novelist. You can check him out at https://empireflippers.com/and you can Follow Greg On Twitter here.

It can be vague to say create great content, because it’s difficult to measure what’s great. If was I to start a new blog though, I would focus on finding websites that have broken links pointing to old content that isn’t there anymore.

I would then create an awesome piece of content about the same subject, reach out to the site owner to inform that their link is broken but I had written a piece of content they could replace that link with.

Often people are happy to have that link fixed and since you pointed it out to them, they are usually more than happy to replace the broken link with your link.

Outside of broken link building, I’m also a big fan of doing the scholarship model to get .edu backlinks, and it’s a cool link building strategy because it also helps people get better education all the while you’re building good links (usually it is relatively cheap to do this too).

Justin Gilchrist53. Justin Gilchrist

Justin Gilchrist is the UK based cofounder of Optimum Feedback, a platform designed to help businesses increase their footfall and customer loyalty. He was the former co-founder of Centurica, a company acquired in 2015 and the author of Digitally Wed – the complete handbook to help you get to grips with buying an online business.  You can check him out at http://optimumfeedback.comand you can Follow Justin On Twitter here.

Like most things related to online business, the magic tends to happen in the areas you can’t see and link-building is no exception. While process driven link building is reliable and highly effective, I’ve seen some of the best links earned due to personal relationships.

This doesn’t mean stalking publishers and bloggers with the sole intent of eventually asking for a link after a few rigid email exchanges! It’s about getting out to conferences, seminars and Meetup groups where likeminded people are and earning their trust by being helpful. Even if that person doesn’t have the platform to offer you what you want, they can often give you a warm introduction to someone that does. Unlike link outreach, even if you fail miserably and make no ‘link-bearing’ connections, you’ve got the experience and learning of the event you attended to fall back on.

If you happen to live in the middle of nowhere, on a remote island (… or in Northern England) where the opportunities for meeting digital people face to face are thin, try forums, masterminds and Facebook groups as a way to achieve the same end goal minus the travelling!

Jeremy Rivera SEO54. Jeremy Rivera

Jeremy Rivera is Nashville’s SEO Guy. With over a decade of experience in the digital marketing industry, he’s a wealth of knowledge in online conversion, SEO and Pay Per Click campaigns. . You can check him out at Http://jeremyriveraseo.com and you can Follow Jeremy On Twitter here.

If I were starting a new blog, my first strategy would be a twist on the usual “round-up” that we’re all quite familiar with seeing executed in the SEO niche and now a few other industries.

Yes, you still do the outreach to find influencers and brands to answer a one or a few questions, but you actually add an incentive to drive links to the process!

Take the contributor’s answer over to Fiverr, https://piktochart.com or https://www.visme.co to turn it into a decent graphic. You then ping back that contributor with your graphic ready for them to publish to their own blog, and hopefully win a link on top of getting their content contribution to your site.

Ian Cleary Link Building Tactic55. Ian Cleary

Ian Cleary is an award winning tech blogger over at Razor Social. As well as this he is also a contributor for Entrepreneur and Social Media Examiner. You can check him out at Http://razorsocial.com and you can Follow Ian On Twitter here.

When you start a blog and you don’t have an audience you need to involve people in your content that do!

Find influencers in your niche and interview them and/or include them in expert posts where you get a tip around a topic relevant to your industry from a group of experts.

This will drive a lot of attention and traffic to your site.

Dave Nicosia56. Dave Nicosia

Dave is an affiliate marketer and he absolutely loves helping people succeed online. He also provides high end WordPress themes and plugins to help you grow your online income. You can check him out at https://ultimateazontheme.com and you can Follow Dave On Twitter here.

First of all I would not build any links first, as I generally don’t build links to my site, especially until they are packed with a ton of content.

The strategy I would use is this:

  1. Create 2 – 4 badass pillar content pieces, and conduct keyword research to make sure I’m targeting the proper phrases, and publish them.
  2. Next I would create 10 – 20 shorter pieces of content that were related to the pillar articles, once again utilizing keyword research to make sure I’m using the best phrases.
  3. After that I would continue to publish regular blog posts as much and often as possible.

Only after I had at least 50 blog posts published, would I build a few links if I was not getting any traffic and backlinks manually, and I would start out by reaching out to my network asking for easy links form other bloggers, then I would do a round of 25 – 50 blog comments.

Then after that more content, content, content!!

Brendan Baker57. Brendan Baker

Brendan Baker helps people transition from doing work they don’t like to building an online business based on their biggest passion. He has created the First 1000 Subscribers course to help people quickly build an audience. You can check him out at http://www.startofhappiness.com/ and you can Follow Brendan On Twitter here.

I would focus on writing 10 epic pieces of content. That’s it. The pieces of content should be highly relevant and targeted to the target audience and should be the best piece of content on the topic on the internet. It should contain links and videos to various sources and other influential websites.

Once these are published, I would outreach to every website or source that I referenced and, if my content is epic enough, they will WANT to share it. This, in turn, will lead to long-term links back to my content.

Sean Si Blog Promotion Tactics58. Sean Si

Sean Si is the CEO and Founder of SEO Hacker, an SEO company in the Philippines and Qeryz. A start-up, data analysis and urgency junkie who spends his time inspiring young entrepreneurs through talks and seminars. You can check him out at https://seo-hacker.com/ and you can Follow Sean On Twitter here.

There’s only one real way for me to go: long-term. And that almost always means write 10x content that will perpetually rank. While it’s true that writing and publishing 10x content doesn’t end there, promoting and building some links to it will still be a long-term investment in the sense that the piece of 10x content I wrote will rank perpetually. I’ve done this for some of our articles. Namely:

These get lots of email signups from the pop-ups because people who land on these pages are already eager to download something about the said topic. Not to mention all the backlinks it has earned me through the years!

Tor Refsland59. Tor Refsland

Tor has really exploded into the industry with his business Time Management Chef. He is a business coach and digital strategist and you can check him out at http://www.timemanagementchef.com/ and you can Follow Tor On Twitter here.

It depends on your strategy.

A strong first choice is to create an epic roundup post and start connecting with influencers.

My first roundup post generated 20,231 page views in 6 days from a spanking new blog.

It contains the BEST productivity tips from 80 experts.

That being said, a strong second choice would be to create an epic list post.

I wrote a huge list post on how I 20x the revenue in my business by focusing on business coaching.

Normally a list post will take a shorter period of time than roundup post.

However, that was NOT the case for me.

I spent 7 days putting together the GIGANTIC post.

But I guess it was all worth it in the end.

At least the influencers were impressed…

Glen Allsopp from ViperChill wrote:

Tor Refsland - Link Building

And Yaro Starak from Entrepreneurs-Journey wrote:

Tor Refsland - Link Building Yaro Starak

The question is…

…how much HUSTLE are you willing to put into the content that you write?

What Link Building Tactics Do You Like The Best?

Wow… 12,000 words later!

I would like to say a massive well done if you have made it this far. The good news is that you are armed with 54 awesome link building tactics to deploy straightaway.

The main takeaway from this post is that if you provide value, build a relationship and don’t just do things for your own gain, you will build links easily.

If you haven’t downloaded my blog promotion checklist click here or the image below. Get traffic and employ these strategies and you are sure to succeed.
After Publish Checklist

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17 Blog Post Promotion Tactics (That Actually Work)

17 Blog Promotion Tactics That Actually Work

What is the point in writing a blog post if nobody actually reads it?

Well today, I am going to share with you 17 blog post promotion tactics that will ensure that this doesn’t happen to you.

The number one question I see being asked and that I get asked all the time is…

How can I get more traffic to my blog?

You can post on social media, you can improve search engine visibility, use Scoop.it or something similar.

But do these things really help?

The problem really is that most people do a bit of this and a bit of that… Heard the saying, “Jack of all trades master of none.”

Let’s put a stop to this as I reveal 17 blog promotion tactics that you can employ straight away.

1. Tell Your Mentions They Have Been Featured And Get Some Easy Traction

When you write an epic blog post you should always link out to authorities in your niche. Not only does it satisfy Google but it also helps you get your content in front of a big audience.

Blog post promotion tactics - Email Outreach Example

How can linking out bring YOU traffic though?

Now I will be honest… not everyone you mention and reach out to will share your content. To be honest some might not even read your new post themselves but the majority of people will especially if you have linked to them.

Think how you would feel if you woke up to an email saying that one of your blog posts had been featured on another blog.

I know I would be well chuffed and I would definitely share with my audience.

Let me show you how you can really make this work for you.

Step One: Write down all the main points in your article and head over to Google. Enter the first in and look at the first page, these are potential external links for your article.

Step Two: Once you find an article that would be a good resource for your blog you need to find the contact details for the blog.

If it’s an authority site like Hubspot or Inc just link to the article and look for contact details of the author. If it’s a blog like this one then just look for the owners contact details.

I always look for an email but if I have no luck a simple Tweet to the person can do the trick.

You can use this nifty little tool to help you find emails. It’s free! I have found most email addresses with this tool but sometimes it doesn’t manage.

Step 3: When it comes to adding the link you can make it a contextual link that blends into the article.

However, I like to add quotes, picture, and link. This just adds a little more value to the blogger as it makes them stand out on the post.

Step 4: Once you have added all your external links to your article, it is time to reach out and tell them about it.

Obviously publish the post too.

Here is an example script you can use…

Subject: I just featured you…

Message: Hi Name,

I just wanted to reach out to you because I read your post BLOG POST TITLE. I loved every bit of it especially THE PART THAT MADE YOU LINK 

I had to feature your post on my latest post BLOG POST NAME, here is the link LINK

If you have a moment I would love to know your feedback

Cheers

NAME

This email is personal to the blogger, you are not asking for anything apart from feedback. Being too forward can be off putting, take it slow and gentle and you will get better results.

I would say 8 out of 10 times people will share without being asked.

Step 5: Now when you get some awesome feedback or a well done, simply re-write the feedback as a testimonial and ask the person if you can publish this.

Tell them you will link again to them.

This adds some social proof your blog and helps  build your authority. You just got yourself a testimonial from an expert in your field.

Plus a share.

It’s a win win for everyone!

Adam Connelll - Link Bulding StrategiesTip From Adam Connell:

“People love to share stuff that makes them look good. So when you say cool stuff about them in a post, chances are they’ll share it with their audience. Not always, but sometimes.”

Read The Article Here / Click Here To Tweet

2. Tell Your Existing Network And Let Them Tell The World With This Blog Post Promotion Tactic

Believe it or not, you actually have your own promotions team already.

No, I have not gone mad.

Think about it, though, how many friends do you have on Facebook? How many of them will share just because it is you?

I always ask my mom to share my stuff. She is from the era when typewriters were the IN thing. She is not interested in any of this marketing mumbo jumbo.

…but she always shares my content, and guess what? Some of her friends read my stuff and share it on.

This is the easiest ways to get some eyes to your content.

If you know them ask them to leave a comment and this will give your post some social proof too.

So how do you nail this tactic?

Sean Si Blog Promotion TacticsTip From Sean Si:

“There’s nothing wrong with asking, in fact, initial shares from my posts usually come from people inside our office and my sister. Well, because I ask them to read and share it. In fact, by just asking, your social engagement can grow by 40+%!”

Read The Article Here / Click Here To Tweet

Step One: Go on to Facebook and find 10 people (or more) you know you will share your content. They don’t have to be directly interested because they may have people on their friend’s list that are.

Just find people you know will share!

Step Two: Reach out to them via private message and ask them to post a status on their timeline. something like this…

Hi Name, I have just written a new post on my blog any chance you can post this on your timeline…

Just read this cool article about TOPIC, if this seems like something you’d be interested in please check it out. <link>.

Thank you so much, if your not too busy you could leave a nice little comment on  the blog post too. 🙂

The more personal you can be the better. This should be easy because they are actually your friends.

Step Three: That is pretty much it but if you want you can set up the link as a bit.ly link for each person. By doing this you can see which person brought you the most views.

If you find that one person delivers more clicks then you know you have to share your content with them in the future.

If something works, do more of it!

3. Use BuzzSumo To Get Your Content In Front Of Influential People

I absolutely love Buzzsumo, it is a great tool to see what content really does well within your niche. It also shows you how many times a piece of content has been shared too.

It is also great tool to find out who to share your content with for maximum impact.

If a similar post to yours has had thousands of shares then there is no reason why yours can’t too.

Well if you know what you’re doing… This tool can be used to fine tune most blog post promotion tactics.

Step One: Head over to Google and in the search box type in your blog posts main keyword or topic.

Step Two: Take the first result and enter it into BuzzSumo. You can go straight to Buzzsumo and enter the topic also.

Blog post promotion tactics - Buzzsumo Example

Step Three: Click On the button that says view sharers.

View Sharers Buzzsumo

Bang!

You now can see the people that have shared this post.

These people are super targeted to your topic which means they are much more likely to share your awesome post.

Step Four: Reach out to each of them. I use Brian Dean’s method for outreaching here because it is gentle and yields the best results.

First send them a permission email that introduces you and asks if they mind you sharing your link with them. Sending a link in the first email is just asking to be sent straight to the bin.

It’s just too pushy!

Here’s an example…

Hey NAME,

I just wanted to reach out because I saw you had shared BLOG POST. It’s an awesome post.

I have actually have just written a new post about TOPIC, would it be ok to send you over the link?

Cheers

NAME

If they say it’s cool send them your link…

Awesome, here is the link http://example-post.com 

Would love to know what you think.

Cheers

NAME

These are really soft emails, you are not asking for anything. Most people will share automatically.

When they get back saying what they thought about your post you can ask them to share if they haven’t already done so.

4. Use Ahrefs To Uncover More Explosive Social Sharing Opportunities

When most people think of Ahrefs they automatically think of uncovering backlink sources. This tool is also great for finding blogs to share your content with too.

Think about it.

If these people link to a certain page you can bet they will be more than happy to share yours.

Don’t forget they may actually link to you also. Two benefits in one for you here.

Step One: Take the first page results for your main keyword again and enter the first one into Ahrefs.

Step Two: Click on the section that says links. This will display all the links pointing to this page.

Ahrefs Backlinks Button

Some will be total garbage like from bookmarks etc…

Some will be pure gold, though!

Ahrefs Search Example

Step Three: Take the first high-quality source you find, put the author or blog into Twitter.

What is their following like. For maximum impact you want the author/blog to have a lot of followers.

Next, how active are they? Check their feed and see the last time they posted. There is no point reaching out if they haven’t shared anything for years.

Step Four: Reach out to the blog/author. You can use twitter or another social network but if possible I always try and stick to email outreach.

Like the Buzzsumo tip, I would use a two-step approach. The first email is to ask for permission and the second email is to deliver link if they agree.

I will say this again never post your link in the first email, it’s far too pushy and the recipient will suspect you are just after a share.

Camilla HallstromA Tip From Camilla Hallstrom

Whatever you do (outreach, writing content, creating a product….), you need to offer value. Very simply put, that’s how you stand out and get a following.

Obviously, there’s more to blogging, but if you’re just starting out and are puzzled about what you need to do, offering value will slingshot you far ahead of your competition (including more seasoned bloggers!). Just start reaching out to blogging peeps and offer to help them in some way. You’ll be surprised how far that’ll get you

Read The Article Here / Click Here To Tweet

5. Get Free Traffic From Facebook Groups

There are little micro-communities in the form of groups inside Facebook. I have found that you can drive free traffic very easily from these.

There is a group for most niches and some are filled with loads of members that are interested about your blogs topic.

You can’t just self-promote though, driving traffic from Facebook groups is similar to forum marketing. You actually have to get involved with the community for the best results.

As long as you have read the rules, and add value most group owners will be happy enough. Always check the Groups rules/guidelines first.

Let me share my tactics with you….

Step One: You first need to find a group that your expertise will fit into. The best way to do this is to look at your competitors and join some of the groups that they participate in.

Type their name in the search box in Facebook and go to their personal profile if you can find it.

If you can’t find their personal profile simply just search for your niche and pick groups with lots of members and that have been active in the last few days.

Find Groups of Facebook User

If you can find the personal profile locate the group’s tab and this will return a list of all the groups that they belong too. Like above join groups with lots of members and that have been active in the last few days.

List Of Facebook Groups

Step Two: Browse the groups for questions that you can add value too. This introduces you to the group and shows them that you are there to help.

Step Three: Give away information and tips without promoting your page.

Step Four: Do this for a few days and then create a small version of your post. This must give the group a lot of value and relate to the post you are promoting.

As tempting as it may be, do not post your link straightaway on the group post.

Step Five: If your post has been well received and you have had at least one comment you can drop your link in the comments.

This appears less spammy.

I shared a quick tip with a group and it started getting likes and comments. All I did was say in the comments…

Thanks guys for your comments, here is more tips you may find useful <link>

I started to get click throughs to the blog post and not one person complained about me doing this.

Add value and be genuine and this method can drive a lot of traffic. I would advise joining a few groups. Then you can post the status in multiple places and drive more traffic.

With Facebook groups you don’t have to worry about duplicate content.

Marianne Manthey Blog Promotion TacticsTip From Marianne Manthey:

“Two of my most successful strategies in growing my own network in the past year has been to join strategic Facebook groups and Twitter chats. These are both great ways to meet other bloggers and make new friends, especially if you’re an introvert!”

Read The Article Here / Click Here To Tweet

6. Journalists Are Your Friends If You Want More Traffic

How good would it feel to wake up and realize that you have just received a link from lifehacker.com or Inc.com?

Awesome if you ask me. These are big publications that receive thousands of traffic daily.

The truth is though it is very hard to get featured on them. If you are a nobody it’s very hard to even get a link in one of their articles.

Unless you have good connections!

I am going to show you how to make life a bit easier with this tactic. Let me show you how to befriend journalists the right way.

Jock Purtle Link BuildingTip From Jock Purtle:

“To get massive results from massive authorities you really have to get on the editors radar. Simply get in contact and start asking them questions about the stories they have wrote.

Once you start to get to know then, simply, start to tell them your story. Once you have a relationship it becomes a lot easier to get featured on the editors platform.”

Read Article HereClick To Tweet

Step One: Go to the site you wish to be featured on, i.e. lifehacker.com, inc.com etc… Look at the last 20+ articles and write down all the authors names.

You will now have a list of authors that contribute to the site.

I would recommend aiming for around 10-20 authors.

Step Two: It’s time to find a way to get in touch with these authors. Most of these authors will be on Twitter or Facebook.

If you can follow them on Twitter and friend their personal profile on Facebook you will have better success.

If you can find an email for the writer even better. If they are staff you could try firstname.lastname@sitename.com

This is a popular email address format.

Step Three: Do not reach out and ask for riches. These people get this all the time and you are new to them. You have no chance!

You need to be patient but for the best results you need to play to their ego. How good does it feel when you get some kick-ass feedback.

Find at least 5 articles for each author.

First Tweet out…

@authorTwitter Great Article… Title and link #lovedit

This will get you in front of them and you are telling them they are great. Ego Boost One.

Step Three: Next you want to link to an article that they have written from a post on your blog or a guest post.

You just want to link from content you have produced.

Once it’s live Tweet again…

@AuthorTwitter had to feature this… Title, it’s here YOUR-LINK

This is you warming them up with another stroke of their ego. Most will share your link if it is good, first win!

Step Four: Now when you write your next post that would interest them ask them to check it out.

By now they are getting used to you, you are in their head.

It is a game of luck but when they need a source they will be more inclined to check you out.

Bang a link from a massive authority site! Just be aware this is not a quick strategy and you will have to work on the relationship for it to pay off.

7. An Even Easier Way To Land A Link On Authority Site For Immense Traffic

Ok, so the last strategy can take a while as you need to build a relationship. However, it is still really good to do this.

However, for the here and now, it’s a bit slow.

It is time to sign up for HARO as a source. HARO stands for Help A Reporter Out and is a mailing list that will send you twice daily emails. Within these emails are a list of journalists looking for sources.

I have seen sites like Huffington Post pop up on these emails, so if you aren’t on this you are missing some great opportunities.

Plus it’s easy to get started just make sure you have at least 10 decent Skyscraper type articles on your site.

Step One: Sign up for HARO as a source (Click here to go right now).

Step Two: Check every email from HARO to see if you can offer your expertise to any of the journalists.

Blog post promotion tactics - Example of HARO Email

If you see Anonymous chances are it’s a big source, but not always.

Try and get to these emails quick because journalists have deadlines to meet. If you are quick you stand more chance of getting your article seen.

HARO Query Excample

Step Three: Pitch your expertise to the journalist. You want to go over and above here.

These people are professionals and are going to get a lot of pitches.

Yours has to stand out.

Ensure that you give them exactly what they want and overdeliver as much as you can.

Start by introducing yourself briefly. Tell them what your expertise is and link back to your blog.

Hi NAME,

I’m a TITLE (make your title link to your blog) with YOUR EXPERIENCE ON THE SUBJECT

Example

Hi Journalist,

I’m a gardener blogger with over 10 years experience in growing carrots in organic soil.

If you have any sort of qualifications make sure they know!

Keep this part brief, they will not want your life story, they are busy!

Now when you give them the answers to their query. You want to over deliver here as much as you can.

Keep in mind that if they like your answers chances are they will copy and paste so make it your best.

Example…

Query 3 types of blog posts that drive links from authorities

For this query, I would give them 6 with the best three first. For each type give a couple of sentences describing each.

End with your call to action.

Thank you for your time and if you would like to chat more about the SUBJECT feel free to email me or call me on this number TELEPHONE.

The phone number is optional but looks a lot better, most will email you but it’s good to offer them more than one option.

Step Four: Send your pitch. Once the pitch is sent you can wait for a response but this doesn’t always happen.

Set up a Google Alert for your name and get ready to do the happy dance.

You may also want to keep an eye on the publication and AHREFS for your site. That way you can see if there are any new backlinks for you.

Obviously, you might just get a surge of traffic which would suggest you’ve been featured.

8. Share Your Expertise On Quora For A Viral Epidemic Of Traffic

A lot of bloggers think Q&A sites are a lot of work and don’t think the return is that great.

Well for me I believe that couldn’t be further from the truth.

Did you know Barack Obama has answered questions on Quora? This is one Q&A site you shouldn’t leave out your strategy.

I have seen people launch their blog solely on their success from this blog promotion tactic.

The reason why people do not get results is because they answer one question.

They leave their profile empty, they basically do a half-assed job.

With a little bit of know-how, Quora can bring you significant results and I am going to share my best tips.

Are you ready to build your expert status and siphon traffic from Quora?

Step One: Optimize your profile for success. This is the biggest failing I see on most profiles.

They are left untouched!

This just looks like… can I have some traffic, please?

Not cool at all!

You are different though because you are going to create a profile that sets you apart from the herds of crap.

Your headline and profile bio is printed on every answer you write so you need to ensure that you make it grab people.

You will not get a link here but you want to let people know what you are about from the get go.

Example…

Blogger | Entrepreneur | Marketer |
Read my blog www.onemanwiki.com

People can always copy and paste your link here.

Quora Profile Example

In your profile summary, it’s time to write your story. Quora readers love stories so tell them why they should trust you.

I have seen some popular authors link to previous questions, this is so smart as it drives eyes to older questions. They might upvote the answer, this signals quora your answer rocks.

Step 2: Now you have a kick ass profile it is time to go question hunting and don’t look for shabby questions with little to no traction.

You want questions with huge amounts of traction.

Pick the right question and you could get well over 1000+ hits on your blog. Bigger questions lead to more upvotes and that means more people will see your links.

It’s like having a big mailing list at your finger tips says Imran

Step 3: It’s time to answer your first question. You want to treat this as a guest post on another site. So many users will leave one sentence answers. Now, when you come along with your kick ass answer readers will have a hard time ignoring it.

I mentioned above you should use stories in your bio and this is the same for your answers.

How popular is reality TV?

People love stories, so tell yours in your answers.

Quora Question Example

I would say as a rough guide aim for 500+ words on each answer but more is definitely a good idea.

You want to make a good impression, use images, emphasize parts.

Do what you gotta do to make your answer stand out.

Imran Esmail Blog Promotion TacticTip from Imran Esmail:

“Most answers tend to be repetitive, causing readers to think, “Been there, done that.” So when someone comes along and says something truly different, everyone listens.

Be that someone.

If you can, make your first few lines controversial. When readers who are following the question get notified, they will receive a preview of your answer, and if the intro is intriguing, they are more likely to click through to find out more.”

Read The Article Here / Click Here To Tweet

Step Four: Post your answer and see what happens. Some will take off in a viral fashion others will not, the key is to stick with it.

9. Build The Strongest Connection & Tap Into YouTubes Epic Traffic

When you start a business blog the one major difference from traditional businesses is that your customers can be anywhere in the world.

You will not meet most of them.

And if you want to make money then they need to trust you but they have never met you.

Video is your secret weapon, they can see how you react, they can hear your voice and this is how they feel connected to you.

It is possible to do this without video but it will be a lot harder and it will take a lot longer.

From a traffic point of view, YouTube can be explosive.

Did you know that YouTube is the world’s second largest search engine after Google.

So how can you open the floodgates and let YouTube traffic onto your blog?

Step One: Your channel on YouTube is the equivalent to your blog… it’s the video version. That means that the content on here has to be just as good, your video has to be epic.

No, I don’t mean you need a high budget video set that has a million dollar director.

Your iPhone will do!

The content of the video, however, has to hook your viewers in and keep them there to the end.

For maximum impact create content that teaches your viewers how to do something. That means they can implement after watching and see results… this will give them that quick win feeling.

Step Two: You want to make sure that you include a keyword or a term you want to rank for in the actual video, the title, description tags.

For the video, I would suggest that you say the keyword as soon as your video starts. This will tell your audience what the video is about straight away.

The title is like your blog post headline. It needs to grab your readers attention so that they can get hooked. Having a keyword here will help your video rank in Google.

For the description, I would suggest writing a mini blog post for the description that mentions the keyword a few times.

Do not stuff the keyword whatever you do.

Step Three: If I am video marketing I always make it go along with a blog post so that I can embed the video (which is good for video SEO).

Now it’s time to outreach to some bloggers in your niche. I give them the post URL and the video URL when applicable. This means that they can embed if they want or they may share it with their audience.

You need to actively promote your videos, especially if your channel is new. If the video goes with a post you can promote the two simultaneously (check me out using big words, it’s 11pm right now).

Step Four: Never forget that YouTube has a social element too. If you utilize this part of the network you will get better results.

Find similar videos with lots of views.

Simply leave a comment on these videos and the channel owner may visit yours and comment or like your video.

This will give yours a boost.

His audience could also see your comment and click through. It’s another step that could lead to a lot of visibility.

Is it really worth leaving out?

James Wedmore Blog Promotion TacticA Tip From James Wedmore:

“In the past 18 months, I uploaded at least one video to YouTube each and every week. EACH of those videos included some sort of Call-To-Action at the END of my video to tell viewers what to do next.

If your viewer stumbled upon your video and liked what you had to share, it’s only natural that they would want more, right?

Using both an “External Link Annotation,” and a link in your DESCRIPTION, you can encourage, motivate and inspire your viewers to become website visitors with just a click of a button!”

Read The Article Here / Click Here To Tweet

10. Make It Easy To Share and Tap Into Social Media Traffic

Social media makes getting traffic a breeze. Simply share a link and encourage others to share it.

Simples!

So why do so many struggle to drive organic social media traffic?

For the same reason people struggle to get traffic, they simply publish and wait… wait… and… wait.

This isn’t going to get you very far. You need to make it easy for people to share your content.

And in the beginning you need to get your social media accounts out there to get your first few likes.

Step One: Start by creating social media profiles that are applicable to your blog. So if you blog about plumbing pipes, well, Pinterest wouldn’t be a good fit for your blog.

However if you were blogging about food and had beautiful food photography, well, Pinterest would be perfect.

I would recommend that you set up a Facebook, Twitter and after that only focus on the networks where your business would fit.

If you set up a profile on every network you will never get any work done, you won’t be able to get fully engaged on each network and lastly, your results won’t be nearly as good.

Master Facebook, Twitter and one more and that should be plenty for most.

Step Two: Take all your profile links and add them to your email signature. Everytime you send an email the receiver will see your links.

You should also incorporate them into your welcome email of your autoresponder.

Step Three: Now to look at how to make getting shares easily. First start by installing the Sumo Me plugin for WordPress.

SumoMe Example

The Share app on this will add social buttons that show up on every page. Plus they will stay in view to make it  easy for your audience to share your content.

Step Four: Create a Tweetable! Have you mentioned something inspirational or have you said something that is key to understanding the topic.

Blog post promotion tactics - Tweetable example

Head over to Click To Tweet and create your first tweetable…

You simply add your tweet that includes your message, link, @username and any hashtags.

This program will generate a link for you. Place this on your blog and when a user clicks they will be taken to Twitter to post your Tweet.

This means your audience can share your important quote or message easily.

The easier you make it for people to share your content, the more people will share it.

11. Drum Up An Army Of Fans That Are Willing To Share Your Content

If you were list building, how would you get people to sign up.

You would offer them a freebie.

Well, you can use this tactic on social media too. It’s known as social locking.

All you need to do is create an upgrade for the content. If people want it then they have to share your post with their connections.

Now you have people that will share your content for you.

Again when your traffic is low you might not get much results but as you grow this can really boost your traffic.

Karen Evans A Tip From Karen Evans:

One of the most creative ways to promote your blog is by restricting part of your content and making people share your article to access it; Will Franco did this by creating an article and adding a “social locker” to his article; the result of this was 11X more shares compared to the average article on his blog.

Read The Article Here / Click Here To Tweet

Step One: For this to work you have to think about what you could deliver to encourage your readers to share your content.

You are not creating a manual or a big ebook. Something short and sweet that will produce that quick win effect.

For example… a pdf version of the post, an audio version of the post, a video presentation, a checklist, cheatsheet or a list post upgrade.

If you had 20 high protein recipes your upgrade could be to get 5 more. This would encourage people to share.

Step Two: Install the OnePress plugin to create your social locker. Simply go to your WordPress dashboard and on the right hand side click, Plugins, then add new.

Search for OnePress and install this way.

You can also click here, and download the plugin. Then head over to the plugins section of your WordPress and upload and install.

The choice is yours…

Step Three: Set  up your social locker. When you install and activate you will see a Social Locker link down the left hand side of your WordPress Admin. Click that.

When in your dashboard click add new locker.

Make the locker look as good as you can and then hit publish.

Step Four: Head back to your post. At the top of the WordPress Editor you will see a social locker button click this to add your tags.

If you simply want to hide a portion of the post add the social locker tags before and after the bit you want to lock.

If you want to offer a download then create a link that leads to your upgrade and place the social locker tags before and after the link.

That’s pretty much it set up.

12. Get Links And Traffic With Infographics

Earlier I showed you methods to get mega authority links and traffic from journalists.

Now I will show you how to make it a little easier because you don’t have to create shit loads of content.

When you offer a guest post in the form of an infographic you do not need to worry about duplicate content.

All you have to do is offer to write the introduction for the infographic.

See this method in action over at Backlinko.com

Step One: With this method your infographic has to stand out and it has to be really top quality. I would suggest finding a designer on Upwork to design your graphic for you.

If your short on cash you could head over to Canva and use their infographic templates. If you find one that will go with your viral topic idea then great.

Custom is always better here though. I would recommend spending between $100-$300 on a top quality inforgraphic.

Remember this is representing your brand. You don’t want to be known as the shitty looking blog, do you?

Step Two: Once you have your infographic head over to Buzzsumo and search for your broad topic.

For each result that is similar to your post simply reach out to them and ask if they would share your infographic with a link back to your post.

Once you have done that for all the results, click the view sharers button for each and start reaching out to these influencers.

Step Three: Turn it into a guest post by offering to write an introduction for your infographic.

Step Four: Reach out to your journalist friends you made earlier. They are always looking for sources and your infographic would be perfect for them.

See the Guestographic method in action over at Backlinko.com

13. Reach Out To Your Email List To Let Them Promote Your Blog Post

Are you building an email list?

I pray that you have answered yes. The one mistake I have made for years was not building a list.

Since I have started my list, I have gotten much better results. You have a list of people that have shown an interest in what you offer.

To get your list to convert to sales you need to build trust and strengthen your relationship with them.

Guess what?

Non-promotional blog posts do just that!

Think how much value you can add to a blog post.

Now this post is not about how to start an email list as that is a big topic on its own. Today I want to show you how to get your blog posts seen by your list.

Start Your Email List For $1 With Aweber, it’s what I use!

Robbie RichardsA Tip From Robbie Richards:

Sending out an email as soon as you hit publish is one way to promote blog content.

But, if the content really kicks ass add it to a relevant segment of your autoresponder so that every single person opting into your email list gets exposed to it.

Read The Article Here / Click Here To Tweet

Step One: You want the best content to get to your subscribers. In my eyes all your content should fit into this category!

So when you publish a blog post you need to tell your email list about it. This starts the traffic wheel turning.

Craft an email that tells a story and hooks the reader into your blog post. Just remember to keep it as personal as you can and remember that you are only teasing them to get them to click through.

I like to talk to myself!

Yeah I’m not going mad, well maybe slightly.

I look at a picture of my friend because this helps me write in a way that is friendly and conversational.

I talk first and then transcribe because then all the quirky bits of ME are there. You can leave out the dorky bits.

Step Two: When my email is drafted it is time to come up with a subject line that is going to draw my subscribers attention.

Now you know they are interested in you so you are half way there.

I like to keep this simple. So for this post my subject could be…

I want to show you how to promote your blog

or

These tactics can drive masses of traffic

or

Try these if you have no traffic

I would use all three!

PRO TIP: Send out the first and see the result. Now the people who haven’t opened can get another email but I would test another subject line.

They won’t find this annoying as they never opened the last one anyway.

Step Three: Now before you do send that killer email that will drive your whole list to your new post you need to add your link.

I like to post once every 50-100 words, no more than three times though. Your email shouldn’t be that long that you need more than 3.

I aim for one at the start, middle and end.

Don’t just write…

Click Here

or

Read Now

Be Creative! What about saying something like this…

Tip number 13 is awesome for lots of traffic, have a look here

This creates an information gap and sparks curiosity. They will be like…

I wonder what tip 13 is…

Step Four: Encourage people to share your post and for me I think the PS part works good for this. All you have to say is this…

PS. If you enjoy the article please feel free to share with your friends.

You can make it easier for them by creating a Click to Tweet link.

You need  a bit of trial and error to begin, testing your emails is key. When you find out what works then nail it!

14. Use Push Notifications To Get Your Content In Front Of Even More People

Email marketing is great but sometimes no matter how hard you try certain people will just not subscribe.

But we still want them to see our epic new blog post, right?

On your smartphone when you get a new text you can just touch it and you see a snippet of the message.

This is a mobile push notification!

Pushcrew Example

You can do this on desktop and mobile too for your blog.

This is a much less obtrusive way to get in front of your readers but can yield some crazy results.

Blog post promotion tactics - Push Notification Results - Gael Breton

These are results that Gael Breton from Authority Hacker has seen with Push Notifications. Read his article here!

Step One: Join Push crew. They have a number of pricing options available, click here for a free trial of Push Crew.

PS. They have a free option too, but it caps at 500 subscribers.

Step Two: After you sign up you will be taken to your dashboard that runs you through the steps to installing on your blog.

I am using the WordPress Plugin. All you have to do is install the plugin and customize from your Push Crew Dashboard.

Do not leave the defaults, remember you want to stand out to your readers.

Step Three: Click the green button on the left that says…

“Send Push Notification”

You will not be able to send a notification unless you have subscribers, but the same rules apply.

Be personal and use a title that grabs your subscribers attention!

The description is similar to sending a tweet so remember short and to the point. Use triggers like curiosity to encourage the users to click through.

Step Four: Test and Test again. For me these are still pretty new but I can see the opportunity here.

As you send a notification keep your eyes on the stats and don’t be afraid to test and tweak things.

For little effort and price it’s definitely worth trying out.

15. Good Old Blog Commenting Still Works To Drive Traffic

Blog commenting has been a traffic method for years and it is still useful.

Before it used to be a great way to build links but now I would only class it as a small traffic and relationship builder.

The traffic you will get from blog commenting is not the best but you are engaging with your community.

The more you pop up the more people will take notice.

Yes, you can drive traffic to your blog but you also get on the blog owners radar. If you play nice and provide awesome value you can be sure they will notice.

Neil PatelA Tip From Neil Patel:

“Did you know that top brands often gain traction through comments? You may not be aware of this – maybe because you don’t see influencers’ names in the comment sections of popular industry blogs.

Here’s what some of these successful people do: They hire virtual assistants and other writers to help them write useful comments on recent blog posts. Yes, commenting can be outsourced in the same way article writing can be outsourced to freelance writers.”

Read The Article Here / Click Here To Tweet

Here is how I use blog commenting.

Step One: Read the actual article and see if you can add some real value. No comments  like this…

Great Post!

These days are gone. However a post like this one I left on Successful Blogging works great…

Successful Blogging - Blog Comment Example

Why?

Because I have given a tip that wasn’t mentioned, it adds more value to the readers. I have received a small trickle of traffic but it enhances my relationship with Sue also.

So when I reach out to Sue, she will know who I am and she will know I have added value to her readers.

Step Two: Look for comments that are unanswered or that you can add more value to.

Yes I am asking you to read comments, not only is this great to get on the blog owners radar but the person who you are helping will notice you too.

Look for a question that has been left in comments and get in there and answer it.

Step Three: Any time I comment you can bet your dollars I will have shared as well, or at least added to my buffer Account.

Don’t let the gesture go, tell the owner you have shared it in the comment.

Relationships bring more traffic than any other method! So if you want to get noticed by an influencer, start commenting on their blog.

16. Tap Into Massive Traffic By Re-purposing Your Content

When you create one piece of content you have one asset, but by re purposing your content that one piece of content becomes many asset.

With this method you do not have to worry about duplicate content as it is in a different format.

For Example: You write a blog post about 20 high protein recipes, you create a video of you cooking one of the recipes and post on YouTube.

This is re-purposing your content. If you have 20 recipes that could be 20 videos siphoning traffic back to that one blog post.

This would be overkill but you get the idea.

Step One: Publish an epic blog post that teaches your audience to complete a task that provides instant benefits.

Remember focus of the quick win feeling!

Step Two: Set up a microphone and download Audacity. Now record an Mp3 of you reading the blog post.

For quotes you can say things like…

According to this expert

or

see a list of resources in the description

Megan MarrsA Tip From Megan Marrs:

Once you’ve blogged a lot about a specific topic, consider repackaging those blog posts into a fresh new guide. For example, you may have written in the past about how to upload images to Pinterest, how to use hashtags on Pinterest for better searchability, and how to upload cover pics to Pinterest that use text over images for improved click rates. Take those blog posts and turn them into “The Complete Guide to Pinterest Perfection,” which you can then use in your email marketing and lead gen efforts.

Depending on how old your blog posts are, you might want to update them a bit and give them a new coat of polyurethane so they really shine. When you work hard on crafting quality blog posts, you don’t want them to become lost and forgotten. Recycle those old blog post and they’ll remain immortal forever!

Read The Article Here / Click Here To Tweet

Step Three: Post the finished Mp3 File on Soundcloud. You could even start your own podcast with these files and upload them to iTunes.

Step Four: Create a video of you doing the task that you are teaching. Explain every thing and show the finished results.

Step Five: Simply Head over to YouTube and upload the video.

Step Six: Post your blog post onto Medium.com just use the  import feature. When you use this feature it adds the canonical url tag which tells Google that your blog post is the original.

Duplicate content on other platforms will not cause a Google penalty but they may show the other platform first in the search results.

By setting the canonical tag as your blog you tell Google that the Medium post is curated and the original is at your blog.

Now that one blog post has turned into lots of little promotional pieces. This is how to get the most out of your content.

17. The Expert Fueled Post Drives Huge Traffic

Do you want a huge network of influencers at your disposal?

Well, with an Expert Fueled Post that is exactly what you get. If you are new you can test the water with an expert roundup list post to test the water.

Roundup list post is exactly what it sounds like… a list of experts that have answered a certain question for you.

 

You simply write a introduction, a bio for each expert and a conclusion and you are done.

This works like a treat now let’s fuel it.

I will be publishing a case study on the Expert Fueled Post soon but here is a quick run down.

Check out this post about blogging success, it features 82 experts, that’s 82 potential shares to massive audiences.

Can you really ignore this strategy?

Step One: To get the most out of this post you need to find a proven topic that does well in your niche.

I will normally create a list of people I would like to feature and run each of their sites through Ahrefs.

From there I will click on Top Pages and create a list of topics that have done well.

Just pick a topic that comes up on the majority of blogs.

This topic is the top page on these blogs so you know it works. You can use Buzzsumo here too.

Step Two: Conduct some research to see what the posts tend to cover. Your job here is to make it better.

Can you make a longer post? Can you add a graphic that enhances it? What about a video?

Once you know what others do  you can put your own spin on it.

Once you have all the info needed it’s time to write the actual post.

Step Three: Write this like you would any other post. Go all out, disclose as much as you can.

This is what makes it different from the list type of roundup, it’s already a killer post on it’s own.

Step Four: Compile a list of experts. Now you want to broaden your topic a little here and get a massive list of experts.

I would aim for 100. If you have done a few list type posts then this should be easier because already you have a connection with these people.

Do not judge them too much, if they know your topic and can give a great insight then all is good.

Step Five: Look at the post and for each part of the post ask yourself, what am I trying to achieve here.

So if a subtopic is how to write a kick ass headline you want to ensure your reader can do that. Look at your list of experts.

Which ones have covered this the best?

Send them the question…

What is your number one tip for creating a kick ass headline?

If you know the expert ask them if they have proof, statistics or anything like that. If you don’t know them you can ask but remember you need to build a relationship.

Don’t be disheartened if you get just a tip with no extras.

Incorporate these into your post to enhance what you say or as an extra PRO TIP!

Next let’s look at the next subtopic, create a new question that is specific for this one.

Look at the experts that are left, which ones would be best for the job.

Again reach out with your new question.

Rinse and repeat until you have finished your article and used all 100+ experts.

Step 6: With these big posts I always add a content upgrade because you can bet you will get a lot of email sign ups.

This could be something like a free checklist or cheat sheet. Use Optin Monster to collect your emails (or Lead Pages, whatever tool you use).

Step 7: As soon as you publish the post it is time to email all the experts telling them the post is live and give them the link. Ask them to share your Expert Fueled Post and bang your in front of a massive audience.

This is 100+ eyes that will hit your content straight away. Then when the experts share you can get a massive spike in traffic numbers.

It’s All Up To You Now!

With this list of blog post promotion tactics you will never be short of traffic unless you don’t put them into action.

I have created a After Publish Checklist which shows the steps I take as soon as I press publish. This will show you how to get the ball rolling on your next blog post.

Simply follow the checklist and some of the methods listed above and your on to a winner.

Click here or the image below to download your Blog Post Promotion Checklist. Go on it’s free…

After Publish Checklist


How To Write A Blog Post When You Absolutely Hate Writing

How To Write A Blog Post When You Absolutely Hate Writing

OMG!

I have to write another post today and I totally have no motivation. In fact, I’d rather get out and enjoy the sun that we have in Scotland today (this is a rare occurrence), when it comes to writing even the ironing sounds more appealing.

The truth is I am organized and I wouldn’t leave creating content to the day it’s due to be published.

Or would I?

I get it though sometimes life gets in the way and if writing is not your favorite task in the world, it can feel like a mammoth task.

Your in luck!

Today you are going to learn how to write a blog post from idea to getting the first set of eyes on my content. Having a super sexy article on your blog is great but if your audience hasn’t found your blog you are seriously missing out.

Let’s not waste any more time…

(Click here or the image below to download the FREE Step By Step How To Write An Epic Blog Post Checklist)

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Don’t Write It Sucks

I am that blogger that absolutely hates writing. It might sound strange as the majority of blogging includes this monotonous task. Actually, most of the tasks involved when marketing involve writing.

How do I cope? I avoid it for as long as I can, I procrastinate.

When it comes to creating more content you need to get your head in the game. For me to do this I have to get the shit in my head out, this focuses me.

Now I said we weren’t going to write so set up your smartphone to record your voice or to video you. If you pick a topic you are passionate about you should be able to talk about it till the cows come home.

When you need to create content but hate writing it is best to do it in a way that is comfortable for you.

This will really get the creative juices flowing.

The first file you record will be your brain dump that just gets all of the info on the topic out of your head.

I find it helps me to have a photo of a friend, that way I can just imagine that we are having a chat.

How To Write A Blog Post: Start With A Plan

When you do this brain dump (I got this idea from HubSpot here) audio or video there is going to be a lot of crap floating around and somewhere in there will be the beginnings of your next post.

The good news is that you have enough content to create a rough structure for your article.

When listening back try and find the key points to the topic. For this post my rough outline included…

  • Brain Dump
  • Structured Plan
  • Make A More Polished Audio
  • Transcribe
  • Pretty It Up
  • Nothing goes to waste

As you go down through this post you will clearly see these topics because all I have done is make them sound prettier.

All of these key points are here.

Henneke-Enchanted MarketingOutlining means bringing structure to your scribbles. You decide which post ideas you’ll cover, and which you’ll leave out. And you define a logical flow.” – Henneke Duistermaat

Sometimes you will find topics that you have dragged out. You need to be smart and cut the crap out.

At this stage you have your outline, you know what needs to be covered. This is not enough because inside your head there is more golden nuggets for each of these topics.

It’s time to fluff the content up.

Create A Second Draft Audio

I like to do two drafts of audio because just like writing the first is a dumping ground just to complete the task. The second is where I refine and improve, by now I know what my article is about and what needs to be covered.

For my second draft, I will record each topic from my plan in a separate file. This time, however, I will speak as if I am on Skype with a friend.

Heck, sometimes I even get a picture of a friend on the screen and imagine speaking to them.

Imagination sparks creativity. Talking to yourself can spark psychosis, it’s a bit of a catch 22.

Like I mentioned before we feel at ease when talking with this person and you want your content to be written like you are talking to a friend.

Craft The Perfect Introduction

In their post CoSchedule published that out of your whole blog post, the average reader will only read 18% of it.

You can bet that most will read the introduction to your post as it is the first bit they actually see. Google might even use it as your meta description in some cases.

If your intro sucks people ain’t going to hang around, it is the decision to read or leave.

First, you want to start your intro by alerting your audience to the problem your post will cover. Right away you are giving the reader the opportunity to make a decision to continue.

Is it their biggest pain point? Do they sometimes have the problem? If it isn’t applicable they may decide to leave. That is ok, we can’t please everyone.

When you state the problem be bold!

Again look at this post, the first line is… OMG! People will instinctively want to know what I am freaking out about.

I will mention the problems that people face and the problems that this article aims to solve.

Next, is to alert them that there is a solution and let them know you are going to share it with them.

If you do this you are halfway there. The other half includes adding personality, humor or controversy to your introduction.

Neil PatelSo the next time you write a blog post introduction, see if you can find a controversial angle and begin with it. As long as you can support your argument and convince readers, you’ll be fine.” – Neil Patel

You want to be personable so that your audience can relate to you, your topic is not unique but the way you cover it is.

If you don’t inject you then it’s just the same as every other bland blog post on the topic.

Transcibe and Improve The Content

Already you have the most difficult parts of the post done. You have an awesome intro and audio files containing the key sections of your post.

Now, it is time to craft the main content of the post.

As you improve this process your second draft audios will be good enough to literally transcribe. However, if you aren’t used to it they will probably need a little bit more work.

Listen through the first section and transcribe word for word. Don’t worry about how it looks on paper just transcribe.

I would advise leaving the ooh’s and eh’s out, though, it’s nightmare to edit them all out. When you have done this you have the first draft of that section.

Now do that for all the sections and at the end your article is complete, well the first draft.

It still won’t be polished enough unless you are a totally epic wordsmith but you have a first draft article.

Simply just edit the main content by ensuring that it makes sense and that it flows and obviously fix any spelling or grammatical errors.

Summarize

The last part of the puzzle is to add your conclusion or your call to action. Every post should have a call to action, a task you want the reader to complete.

This could be something like leaving a comment, sign up to your email list or even clicking on an affiliate link.

Your conclusion should summarize the solution to their problem and then have your call to action. If the reader has made it thus far they will be more likely to complete the task.

If they hated the post or you… they probably wouldn’t have made it to the end.

Attention Grabbing Headline

I have left this point out until now for a reason. I want you to commit to spending 20 minutes when crafting your headline. Now that the post is done you know exactly what the aim of the post is.

The first thing you have to think about is… who you are writing for and what issues they are having. When creating your title always have your audience in mind.

Like your intro you need this to suck people into the article and using words like simple, easy and quick can be powerful here.

If you want some headline swipe files, that you can refer to simply google…

Headline swipe file pdf

Search for headline swipe files on Google

This will return good, bad and all the in between.

Over on Smart Blogger Jon has compiled an ebook with a great selection of copy and paste headlines.

This is one area not to be lazy, provide benefits and make it smack your reader on the face.

(Click here or the image below to download the FREE Step By Step How To Write An Epic Blog Post Checklist)

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Get BackUp

There is nothing wrong with writing a plain Jane blog post but in today’s world, the competition is extremely fierce.

You need to go over and above!

You need to prove you are a valid source and an authority in your niche. Now, like I mentioned before your content idea will never be 100% unique and this is a good thing.

You can get extra tidbits from your competitors to make your article even better. Never copy word for word but using the idea is cool.

Linking back to them  is good for SEO too, external links look natural in Google’s eyes. When you link to a source let that source know, you never know they might share it or send it to their subscribers.

Have you ever heard of Tweetable’s? If you see a quote that relates to your topic copy and paste in with a click to tweet button. Make sure you add your username and the sources username. Everytime someone tweets this you will get exposure and the source will know about you.

Here is a tweetable…

Ramsay TaplinEvery now and then I write cool little sentences that I’m 100% certain get lost within the post. Now I add these little “tweet this” links so that people who spot them can share them.” – Ramsay Taplin

Click To Tweet

They might even link to it… I have found this little trick to work amazingly.

Images Speak More Than Text

I’m sure you have heard the saying…

“An image speaks 1000 words”

It is so important that you include images in your blog post as they help keep your readers engaged. I aim for one image every 500 to 1000 words but sometimes I have a lot more, don’t be afraid.

This post by John Rampton (featured on Inc.com) does and amazing job of showing you where to get free images for your posts. So you really don’t have any excuses to leave them out.

Getting The Most Out Of Your Content

If you have gone through this post you will have a pretty sound article that your audience will love but there is still a few extra things you can do. These will not only enhance your performance but will enhance your audience’s experience.

Internal Links

On-page SEO is your secret weapon to cracking the search engines. By linking to your other content on your blog you are passing the link juice and authority to other posts. That may help include the rankings of the other posts and your new one.

I would get in the habit of internal linking because it will not only help with link building, it can also help keep people on your site and reduce your bounce rate.

Guess what?

That tells Google that you have decent content and that they should take notice of you.

Ankit SinglaWith proper internal linking and a said ratio of internal vs. external links can surely get you in the good books of Google. ” – Ankit Singla

Click To Tweet

Video

Now this is where you can get more from your article. Video is all the rage the now and I am starting to incorporate it more and more in my efforts. If you have a phone with a video camera you can include this in your arsenal.

Simply convert the article to a video, this is a great way to build a relationship with your audience. They can actually see you and how you behave and it’s another way to drive traffic to your blog.

Did you know that YouTube is one of the top 10 search engines on the net? The best part about this is that it is 100 times easier to rank a video than your blog post.

Audio

Already you should have an audio version but it isn’t polished enough to be used for promotion. However, if you re-record and use your article as a kind of script (don’t read word for word) and add some personality you can now use to submit to audio sites.

The biggest one is iTunes, simply record a sort of podcast of your article and then upload here and bang you’re done.

More traffic!

Outreach

It is ok to simply leave your article and just share on social media but if you really want to start to make waves, you need to get off your butt and get your content out there.

Every link and quote on your blog is a new person to connect with. Go on their blog and if they allow comments get involved and let them know that you have linked to them.

You could also reach out to them on social media and let them know there.

If you really want the best result and you have their email then write them an email telling them about your new article. It’s not too hard to find people’s email addresses you know.

When you do this simply just ask them to have a look and if they like can they share with their audience? That leaves the ball in their court, it’s not pushy and you have broken the ice.

I love doing this but then again I love to talk.

What Next

You have all the tools here to really improve your blog posts. Always start with an audio or video version that is of you talking about the topic and then turn it into your next epic post.

Don’t be lazy, get images, find sources and link to other pieces of your own content. Make your post the best there is. If you are wanting to make money through affiliate marketing you need to produce great content that builds a relationship.

Lastly, get out there and tell the world!

Convert to different formats and re-purpose your content on different platforms. One last tip for you… add a pin it button to make sharing your images a breeze on Pinterest!

(Click here or the image below to download the FREE Step By Step How To Write An Epic Blog Post Checklist)

Download Free Checklist - how to write a blog post