Getting people to link to your site can seem like an uphill battle but today this is where it ends as I share with you the best expert link building tactics.
I have asked the best link builders out there to reveal their strategies just for you guys.
In the world of SEO, things change pretty much on a daily basis but one thing you can be sure.
Authority backlinks will always give your page a boost on the likes of Google.
So the question I asked our rockstar link builders was…
“If you were to start a new blog tomorrow what would be the first link you would build?”
When you start a website or blog you want to enter the world with a bang. If these strategies work for new sites you can bet your ass they work just as well for established sites.
Let’s dive straight into the link building tactics…
1. Josh Coffy
Josh Coffy is a fully caffeinated, social media marketing expert. Between his 100,000+ social media followers, his 250,000+ annual blog visitors and the dozens of speeches he gives each year, his effective social media principles and strategies have gained massive traction in the marketing world. Why? Two words: they work. Check him out at http://flightmedia.co/ and you can Follow Josh On Twitter here.
Before you dive head-first into writing content for your blog, you first need to fully establish and understand your buyer persona.
When I first began blogging a few years ago, I wrote everything that came to mind. Social media marketing, email marketing strategies, leadership, etc.
I quickly grew Flight Media’s traffic to 10,000-12,000 monthly visitors.
But no one bought anything.
Why? Because they were all solopreneurs, marketers themselves, or college kids.
Once I honed in and began writing for the people who actually were my customers, we began selling multiple five-figure marketing and design contracts.
Sure, our traffic dropped to 6,000-7,000 monthly visitors, but the Flight Media blog now generates much more sales qualified leads (SQLs) who convert into revenue!
2. David Boozer
I just started my second blog in November. 55 days later and I have over 375 email subscribers, 260K plus video views. 600-800 visits to the blog daily. 1.9 million minutes of 20 current videos watched. And, 3K subscribers to the YouTube channel.
Question is, how was this done, what linking strategy did I use to generate traffic faster?
Simple, I used social media.
While leaving links within comments on other people’s blogs is great, even better is simply creating content in multiple formats, and then literally targeting the right social media channels and the groups within them.
Like Facebook groups for instance.
Here is what I did:
- Created a great blog post that people would connect with around a particular topic.
- Made a video for that blog post and uploaded it on YouTube.
- I then embedded that video on the blog post once published.
- Shared out the video to my own branded social media pages first.
- Published the blog post the next day.
- Shared the blog post link to 7 specific Facebook Groups that day.
- Emailed it to current subscribers.
- Shared the link again to 5 more and different groups the next day.
- Rinse repeated with new blog post the next week!
Of course, I do comment on other people’s blog posts and articles on the web leaving my own link behind, but what I’ve seen work the best is social media for link building that actually leads to traffic.
I left link building for search engine optimization purposes behind a few years ago, and simply focused on creating great content people wanted. From there I followed the simple link building tactics above, and it has worked perfectly.
As a new blogger with a brand new blog, creating quality and valuable content and sharing that out to specific social media platforms is the best practice I think that works today for building quality links today, and over the long term.
And remember, your blog post is not just a collection of words either, it is a piece of multimedia content with many links inbound to it, and outbound from within it.
Podcasts, videos, images, links inbound or outbound, this is what blogging is all about today, especially when it comes to the SEO and link building of a new blog.
What gets a link shared and engaged with is based upon the content itself, nothing more. If it connects to people, well, people will then engage, share, and there you go, link building 101…
As a new blogger with a brand new blog, creating quality and valuable content and sharing that out to specific social media platforms is the best practice for building quality links today, and over the long term.
3. Tim Soulo
Tim Soulo is the guy responsible for marketing and product development at Ahrefs. But most importantly he’s the chief evangelist of the company. He also runs a small cozy personal blog called BloggerJet. Check him out at http://bloggerjet.com/ and you can Follow Tim On Twitter here.
The first thing I would do to kickstart a new blog is a huge study that involves reaching out to a TON of people in my niche.
Kind of like the study of “guest blogging ROI” that I did on my personal blog.
But don’t mix this strategy with “expert roundup”. Because in my study I didn’t just curate a few dozen answers from experts, but did a unique study with lots of numbers and some counter-intuintive takeaways.
And because I’ve reached out to 500+ people to help me with this study, I had 500+ people to email once it went live.
This post was a hit and I would definitely do this again if I were to start a new blog.
Look at the results below, this was the links Stuart Walker got from an expert roundup on Niche Hacks… Click here to see the roundup. These are strong links, look… entrepreneur.com
4. Zac Johnson
Zac has been coined as a super affiliate, with his super awesome blog in the affiliate marketing niche. He has spoken at many big events and is always sharing his expertise. His blog is http://zacjohnson.com and you can Follow Zac On Twitter here.
If I was going to start a new blog, I would follow the steps I laid out in my blog monetization guide. This way I would know exactly who my audience was, while also delivering them the exact content they were looking for. Having this simple formula in place beforehand will make the entire blog content creation and marketing process that much easier.
As for links, I would find relevant sites that already had a great reference guide on my related blog topic. I would then take a look at their site and find their contact info, offering to help promote their site or latest blog post, while also seeing if I could contribute an article to their site — either through my own writing or with a custom infographic (mentioned in my guide). Everyone loves infographics, and they are quite easy to write summary articles for… which is why I recommend them so much.
I would then continue to follow this link building tactic, while slowly coming out with new resources guides, articles and infographics for my own site.
5. Adam Connell
Adam is the founder of Blogging Wizard and he is passionate about helping entrepreneurs reach more people online. His blog is packed full of actionable tips that you can deploy straight away, check it here http://www.bloggingwizard.com/ and you can Follow Adam On Twitter here.
For a completely new site, I probably wouldn’t do any link building for a while.
When you launch a new site, there are so many areas to work on that it wouldn’t be a priority for me right away. Initially, my focus would always be on publishing the right content and promoting it effectively because content promotion (when done right) will earn links on its own.
My focus would be on 3 specific areas:
- List building
- Content creation
- Content promotion
And in the content creation phase, I’d look at not just creating any old content, I’d create content that’s highly shareable and linkable.
Then I’d use content promotion to earn links, shares and drive traffic. With targeted opt-in forms waiting to encourage new readers to sign up.
Once I had a decent amount of high-quality content published, I’d look at doing outreach and PR work. HelpAReporterOut.com is an easy way to get started, and it’s helped me land opportunities with HuffPost and CIO.com.
But, when all is said and done, the key to making any website work is in our ability to encourage readers to come back and the best way to do that is with an email list. If you want a hand with figuring out exactly what you can do to build your email list, check out my list building guide.
6. Ryan Biddulph
If you really want that freedom lifestyle you have to visit Ryan. His posts are informative and full of superb tips. Plus his images will make you want to schedule your next trip away. Check him out at http://www.bloggingfromparadise.com/ and you can Follow Ryan On Twitter here.
I would dive full bore into video marketing because I’m having fun creating videos and doing so adds a personal touch to your blog. It’s gotta be fun, first, though, because mindlessly following advice without checking your energy leads to impending blogging failure. Video has helped me get past many mental hang-ups which have helped me shine more brightly for others. Shooting videos adds an authentic, genuine, warm touch to your blog. I feel video also gave me greater confidence to write and publish more eBooks – and blog posts – because if I could speak into a camera with clarity I could easily write and publish eBooks and blog posts.
If you ever want to know how confident you are about your blog, create a video about your blogging niche. All your beginner blogging mental blocks will arise so you can pinpoint and destroy those suckers.
7. Gael Breton
Gael is the founder and Chief Editor over at Authority Hacker. He used to run an SEO agency (learn how to start your own agency here) in the past and now helps people launch authority sites. Check him out at http://authorityhacker.com and you can Follow Gael On Twitter here.
I will be boring on this one but the first tactic I would probably use is guest posting. It’s not the flavor of the month but that’s why I like it. Because for several years now, it has been the gold standard of link building and what it tells me is that these links will probably stand the test of time unlike a lot of fad of the month tactics like scholarships or PBNs these days.
I would probably batch the process and not try to get 1 link but at least a dozen in the first 6 – 8 weeks. The way I like to do it is find lots of prospects, send a standard intro email using a tool like Gmass then develop a proper relationship with those who take the time to get back to me as described in this post.
It’s highly effective and if your site looks credible, you should get a decent reply rate.
8. Larry Kim
Larry is the founder and chief over at Wordstream and a columnist at Inc.com where he shares his Entrepreneurship, Start-Ups, Adwords, Facebook advertising knowledge. Check him out here http://www.wordstream.com/and you can Follow Larry On Twitter here.
When I started the WordStream blog 6 years ago, we started off by interviewing other people. The thinking was that since we were new, it would make sense to take an interest in others first, rather than trying to get others to link to us.
If you feature someone on your blog chances are they will share with their audience or link back to it.
This really helped WordStream grow.
9. David Schneider
David is a content marketing guru and definitely knows his stuff when it comes to getting links and eyes on his content. He owns a product that is an amazing tool for blogger outreach, check it here http://ninjaoutreach.com/ and you can Follow David On Twitter here.
I would work on building a monster article, for example when I first started my blog I wrote about 500 ways to make money online. It was the most comprehensive article at the time, thousands of words and included dozens of bloggers. It generated hundreds of shares, traffic, and newsletter sign-ups and starts you off on the right foot in terms of branding.
10. Allan Pollett
Allan the SEO guru is back! He is an SEO and web marketing specialist. I totally love Allan’s style and his tricks and techniques are just class. Check him out here http://www.AllanPollett.com and you can Follow Allan On Twitter here.
One of my happiest moments in life was when I graduated from university. It wasn’t the diploma that made me so happy, but the thought that of not having followed the strict rules anymore that made me smile.
In school, you learn how to think for yourself and come up with the solution on your own. Don’t cheat. However, in business, this isn’t always practical.
What I’m going to tell you now will go against everything I learned in school. In business and life, cheating is the not always a bad thing.
Now before I get too much backlash, let me explain myself a bit more.
Cheating usually involves looking at the answers that someone else come up with. In business, you need to see what others are doing (cheating) and learn from it or even copy their success (more cheating).
I’m not suggesting that when you start your new blog that you cheat by stealing content, rather cheat by stealing success. It is very easy to find articles that have gone viral in the past.
It’s easy because they are viral.
Usually, the articles have the most diggs or likes or reposts. So one strategy I like is finding viral content and taking what that writer did to make either a comment on what they wrote or a follow-up. Basically, by doing this you are leveraging the success of someone else.
Taking this a step further you have a viral article but you want it to go Gangnam Style.
The video for Gangnam Style is in the Guinness Book of World Records for being the most watched video ever, with over 2.6 billion views. Most people know this already but what people generally miss it the success the parody videos and reaction videos received.
Some of the related videos received over 200 million views.
Their success was achieved by leveraging the success of the original viral video. The first and most successful of these videos were ones which were done as video comments.
So if you are writing a blog, not only leverage the idea of the viral article, but you need to engage with the viral article’s author or author’s audience. You do this by either commenting on their site with a link to your post that references their article.
If you are bolder you can contact the original author and tell what you are doing. When people get the feedback they are often willing to share that feedback with others. So they might even end up marketing your article for you.
So this strategy as a whole is about creating a method for replicating a viral success which will build traffic and links to your site.
11. Sue Anne Dunlevie
Sue is one of the sweetest ladies on the web a true gem. She is the founder over at Successful Blogging where she helps bloggers and entrepreneurs make more money and get more traffic. Check Sue out here http://www.successfulblogging.com/ and you can Follow Sue On Twitter here.
If I were starting out with a new blog, I would make sure that the blog solved a problem for my potential readers. When you solve problems, you know that your content will be useful as well as interesting to your visitors.
One way to find out what problems your readers have is to go to Amazon and search for books in your niche. Read the reviews – especially the 2 and 3-star reviews – and see what the author left out or what they thought was missing from the book. Then you know that is a problem that your readers may share.
Another way to find out what problems your readers have is to ask them in your autoresponder series. In the first or second email you send to your new subscribers, ask “What is the biggest challenge (frustration, issue) you are having with xxx (your niche)?” 20% of your subscribers will hit reply and tell you their biggest problem. Then you have lots of material to create new content that you KNOW will resonate with your readers.
Solving a problem will also lead you to money-making ideas for creating products, services, and programs that will turn your readers into customers and clients.
12. Yaro Starak
If you really want some expert insight you really should visit Yaro. He delivers amazing content but has also released a super helpful Blogging Mastermind course. Check him out at https://www.entrepreneurs-journey.com/ and you can Follow Yaro On Twitter here.
If I was to start a new blog tomorrow and I wanted to ramp up growth, I would focus on getting myself interviewed on podcasts. If I wasn’t that well known, I would start with smaller podcasts, then work my way up to the bigger ones. During each podcast interview I would mention my blog and also ask that the podcast host link to my blog in the podcast show notes.
This is a technique open to almost anyone, as long as there are podcasts in your industry.
13. Louie Luc
Louie Luc is a full-time Internet Marketer that just loves to study and try out new online business models. That’s what he writes about on his Buzz Nitrous blog. Check him out here http://buzznitrous.com and you can Follow Louie On Twitter here.
The first link(s) I would build for a brand new site would be from fellow bloggers in the same niche. I would create a roundup post — just like this one here — ask a few experts for their best tip on a relevant or debatable topic and feature their answers.
Finally, when the post got published I would inform the invited experts and try to convince them to link to my roundup post from their website and/or share it with their social following.
Of course, most of them wouldn’t link back to my post but chances are some would. If they would share it, however, I would get exclusive access to their followers which would mean new visitors, subscribers and eventually a few backlinks due to the quality of the post itself.
14. Matthew Woodward
Matthew is a multi award winning business & internet marketing blogger & international keynote speaker who teaches you how to achieve your online goals step by step. Check him out at http://www.matthewwoodward.co.uk/ and you can Follow Matthew On Twitter here.
The first strategy that you should use when starting a brand new blog is to take time to properly identify your target audience before doing anything else at all.
Understanding your audience and finding out where they hang out online allows you to really engage with them, and that’s easy to do no matter what niche you are in.
Once you have defined your audience you should make note of where they live online. For example, I found all the website & SEO forums and made a list showing how many posts, threads and members each forum had.
Whether it’s a Facebook group or forum, once you have a list like that you can directly engage your audience in those places, while always improving your understanding of their most common problems.
That understanding will really show when you create content that really provides genuine advice to help with the problems that your audience is facing.
A lot of people are so obsessed with link building and SEO that they forget there are other ways to generate traffic completely for free with half the stress.
Relying solely on SEO and rankings to drive traffic and earn money online not only leaves a lot of money on the table but also carries its own risks.
Understanding, finding and engaging my audience sent 6,643 unique visitors to the blog earning $5,826.80 in less than two months.
And that’s without even spending a penny!
15. Ammar Ali
Ammar is the founder of the amazing All Blogging Tips. If you want to learn about how to make money from affiliate marketing and blogging he has you covered. Check him out at www.allbloggingtips.com and you can Follow Ammar On Twitter here.
The best way to get links to a new blog is to write high-quality epic content and link out to other bloggers. Email them saying that you’ve mentioned them in your blog. They would love to check that out and share with their audience. Email outreach is a very powerful way to promote your content and get natural backlinks.
You content will start getting noticed around the web and people will start linking to it.
16. Michael Mayfair
Michael Mayfair is a professional blogger and online businessman from London. His interests include sports, healthy life, book reading, and Internet Marketing. Check him out at http://www.healthlisted.com/ and you can Follow Michael On Twitter here.
My favorite backlinking strategy when launching a new site is finding a potentially viral topic in my niche and creating an infographic about it. (You can order a cool-looking infographic on Fiverr.com for just $5.)
I then go and google for blogs in the same market / niche who might be interested in that kind of content or that have published similar infographics in the past and get in touch with them.
I offer them the infographic so they can post it on their site and even tell them I’ll write an intro for the post myself. That’s where I’ll drop the link back to my site. It works like a charm!
17. Mike Martyns
Mike Martyns is a professional writer and blogger from New York. His passions include blogging, SEO, reading, running and he’s crazy about soccer. Check him out at http://www.soccergearhq.com/ and you can Follow Mike On Twitter here.
I usually opt for a very neat technique that gets me many backlinks quick and easy: top lists.
How does it work? You start by searching who the top bloggers in your niche are and then come up with a top list post where you feature them with a little description about them and their blogs plus their link.
The most important part here is creating a “top [niche] blogger“ badge so they can add it to their blogs with a link back to your post after you’ve congratulated them for having made it to your list.
18. Andy Crestodina
Andy is the Strategic Director of Orbit Media and Award Winning Web Design Agency. He has been featured on the likes of Forbes and Entrepreneur. Check him out at https://www.orbitmedia.com/ and you can Follow Andy On Twitter here.
Build a foundational piece of content first. This makes everything easier. Put something big in the middle and you can start building spokes off of it. It should include at least a few of these elements:
- Your single best piece of advice
- Your strongest opinion
- A detailed, step-by-step process
Put this in place first and you’ll have something to share, something to link to and some reason for visitors to subscribe. Now spend the next 6 months promoting it and re-publishing it in different formats, different places, with different contributors and targeting different keyphrases.
That’s how to win serious, durable visibility.
19. Albert Mora
My strategy would be based on diversification and quality. In other words:
- Backlinks from high authority domains
- Follow/nofollow diversification
- Anchor text diversification. Do not use the same keyword in your backlinks. Morevover, include “neutral” words such as: click here, more info, in this site, your domain name …in your anchor text backlinks
- Different types of referring sites (social media sites, blogs, quality directories…)
Having said that, I recommend these tactics:
Link Building Using Sites with Authority
It is much better to get a few links from authority sites than thousands of links from irrelevant sites. When I talk about authority sites I refer to the pages that meet the following criteria:
- Sites with a high authority domain rank (use ahrefs or moz to measure that).
- Pages that are related to the topic of your website.
- Focus your energies in getting “achievable” links, avoiding the pages where it will be materially impossible to get a backlink from.
Link Building Based on Competition
The idea is simple: try to get the links that your competitor has previously achieved.
Your goal is not to reproduce all links of your competition (which is often physically impossible), but you will use the following criteria for selection:
- Clearly, you must first concentrate on “achievable” links. Your competitors may have inbound links which you do not have access to (e.g. links to other websites owned by competition, links from websites associations you are not a member of…).
- Focus on the links of higher quality, as I mentioned before you can use moz or ahrefs tools for this purpose.
20. Eli Seekins
First I’d create a spreadsheet that includes all the popular blogs in my niche that I can reach out to.
I would send them all an individual email that connects with them, not just your copy and paste stuff.
I’m not a big SEO guy, but these strategies seem to be a great way to build links naturally when you’re a new blogger.
I’m more about growing relationships and creating good content and letting the links flow in somewhat organically.
21. Talia Wolf
Talia helps businesses plan and execute conversion optimization programs. She runs thousands of A/B tests using emotional targeting and persuasive design to grow their business. Check her out at http://www.taliagw.com/ and you can Follow Talia On Twitter here.
If I was starting a brand new blog today, the one and only thing I would focus on is identifying who my target audience is and how I can create the best kickass content for them.
My goal would be not to sell anything but to provide meaningful, high quality content that focuses on helping my readers achieve their goals and be able to immediately see what’s in it for them.
Once I’ve identified my audience and mapped out a content plan for them I’ll move on to planning and building a growth strategy.
22. Jason Acidre
Jason is the founder of Xight Media and an author at KaiserTheSage an inbound marketing blog. He specializes in developing scalable, creative and adaptive online marketing strategiesCheck him out at http://kaiserthesage.com/ and you can Follow Jason On Twitter here.
I’d definitely focus on creating a comprehensive resource/guide/tutorial along with an evergreen visual content (ex: interactive checklist, data visualization, infographic in .GIF) that can be easily distributed for links. I’d also make sure that the content I’ll be creating has a strong potential of ranking highly for informational queries that have substantial search volume, for it to earn more links naturally over time.
Then I’d probably spend the next 4-8 weeks in continuously updating and promoting the content via outreach, paid social campaigns and influencer marketing.
23. Jock Purtle
Jock is the CEO of Raincatcher America’s only business brokerage licensed in all 50 states that can assist you in selling your business for maximum value. Check him out at https://raincatcher.com/ and you can Follow Jock On Twitter here.
The first link I would build to a new blog would be on a really high domain authority media property like Forbes, Business Insider, Inc, Entrepreneur.
Take our Inc article for example. Not only does speak highly of our company. It comes with a super powerful backlink from a domain Authority 92 site which is worth hundreds of lower powered links.
Secondly it will rank well in the search engines for the term you are targeting.
And finally it gives the element of social proof where you have been featured in a mainstream media article allowing you trust elements to help you place on your blog and increase the conversion rate for the product or service that you are selling.
24. Lisa Irby
Lisa Irby is an online infopreneur who has been helping bloggers and website owners build and develop strategies for creating and marketing their websites since 2002. She has over 80,000 subscribers on YouTube and has a passion for breaking down complex subjects into digestible bites. Check her out at https://2createawebsite.com and you can Follow Lisa On Twitter here.
If I were starting today, I wouldn’t bother with manual link building at all. I’d spend more time in the beginning researching my niche and carving out a unique angle. When you do that effectively, you can use other platforms like social media and YouTube to grow your following. I always tell people, the best SEO strategy today is not to focus on SEO at all.
Sure, it’s important to understand the basics of how it all works, but most people starting sites today won’t use Google to launch their careers the way people could in the past. The Google traffic will come naturally AFTER they’ve established their social proof in other spaces online. It’s very important for newcomers to understand this today.
25. Colin Klinkert
Colin is a full-time online business owner, investor, marketer and entrepreneur. He has felt 7 figure success from his online marketing ventures. Definitely check him out at http://www.platform.ly and you can Follow Colin On Twitter here.
If I were to start a brand new blog tomorrow, two things that I would have on my checklist are:
- Content strategy
- Link Building
Link building is important, but I’ll put in efforts to build a solid content strategy first. My definition of a solid content strategy includes:
Planned Content Calendar
But, won’t it suppress my creativity??
It is one of the reasons bloggers give when asking about a content calendar. In fact, I also used to resonance with this. But, not anymore.
A well-planned content calendar allows bloggers to be more creative as you have a topic ready to think on. But, creating a content calendar is not easy. Bloggers struggle with how to come up with new blog post ideas for your blog.
The reality is, it is not as tough as it appears.
One of all time hot blog topic idea is – Blog posts around pain points. Social media can be another great way to generate ideas for your blog post. Here is a quick example:
Here is a great guide on how to come up with great content ideas.
Consistent Blogging Schedule
Blogging frequency has always been a controversial topic. No one has a concrete answer to the question – How often should you publish a new post on your blog?
From my previous experience, I learned that consistency is a key to a blog success. According to a report by HubSpot, Companies doing 16+ posts a month get 3.5 times the more organic traffic.
So, deciding a frequency is crucial for a new blog. But, at the same time, you should not compromise on quality. (2 quality posts a month will get you more visitors and readership than 5 filler posts).
Consistent blogging means:
- Regular update on your site. Means it is not a dead property in the eyes of Search Engines
- More content, more opportunities to rank in Search Engines
Comprehensive Content Promotion
Let’s be honest. Getting initial exposure is key to your blog success.
New blogs don’t easily rank as they don’t have backlinks. They don’t get shares because they don’t have readers.
Having high-quality content is only 50% of the task done. If you can’t get it in the front of users, it’s a waste of efforts.
You don’t need to be at all the places. Pick-up the relevant social channels, user communities, related blog posts, and 3rd party forums. Get in front of your audience and influencer of your niche.
And, trust me, in this process, you build some high authority backlinks as well.
26. Simon Penson
Simon started his career as a print editor and now is the founder of Zazzle Media. His expertise includes content strategy, creation, and distribution mixed with SEO & social media marketing. Check him out at https://www.zazzlemedia.co.uk/ and you can Follow Simon On Twitter here.
Starting from scratch allows you to think carefully about strategy without the shackles of what has gone before. The answer depends entirely on the space you are in and a deep understanding of the audience, first and foremost as you create content for them, in the way they like to create it and where they want to view it.
That said one thing I would definitely consider is looking at video first and making YouTube and the new Facebook Video Home opportunity. By putting the format front and center you have a huge opportunity for reach in this fast growth area. Combine this with quality written posts that become must have resources that answer key pain points that your personas have and you’ll have the basis for a great blog, fit for 2017. Add content flow and variation to that overall strategy with the introduction of entertaining and informative content of all kinds and you are onto a winner.
27. James Norquay
James is an SEO & Content Marketing Consulting Director from Sydney Australia. He is passionate about working with funded startups and big brands. You can check him out at https://prosperitymedia.com.au and you can Follow James On Twitter here.
If I were to start a new blog tomorrow I would think about the following –
1. Picking a great domain name first before doing anything or looking to acquire a domain which has authority and is relevant to your new niche. Also, ensure that the domain is clean from legacy low-quality SEO. Also please ensure you start a blog about something you LOVE, I see so many people starting blogs on something to make quick money though they have no genuine passion for the niche.
2. Find the top 10 competitors in the space and work out what are the best pieces of content on their sites (use BuzzSumo or Ahrefs Content Explorer). Aim to write at least 10 pieces of 1000 words content which are better in comparison to the competition.
3. Look over these same top 10 competitors and find any quick win links from their profiles using Majestic and Ahrefs, focus on quality, not quantity.
28. Patrick Coombe
Patrick is the main man over at Elite Strategies, he is an expert at SEO, web development, and social media. You can check him out at http://www.elite-strategies.com/blog and you can Follow Patrick On Twitter here.
If you were to start a brand new blog tomorrow what would be the first link you would build or strategy you would use.
This is an excellent question and one I have some authority on being that I help people set up blogs for a living.
In general, my strategy for setting up a new blog is this:
1. Define a mission statement, or at least identify some sort of vision for your blog. Is it going to be a corporate newsletter type of blog, or a full-featured blog with guest bloggers, lots of categories, and different blog types? Most blogs are somewhere in the middle of the two.
2. Define a technical structure/taxonomy for your blog. This includes, but isn’t limited to the category and tag structure of your blog, permalink structure and everything in between. At this point, you should also have a CMS in mind such as WordPress, Drupal, etc. During this time, you should also focus on coming up with a way to capture email addresses. Make sure your blog is easy to read on mobile devices, and you have a system in place for people to share your content on social media.
3. Competitor research – take a peek at what your top 3-5 competitors are doing. Note which social networks they are using, and what advertising techniques they might be using. Take note of which competitors are the “sharks” and which are the minnows. You’ll need to know this so you can figure out what strategy you want to mirror. If you are just a solo individual with no money, you don’t want to copy the strategy of a blog like Buzzfeed. And if you are a huge company with a team of bloggers and a huge ad budget, you don’t want to copy the strategy of a solo blogger, although some solo-bloggers greatly exceed the reach of mega-corporations.
4. Build somewhat of a content silo. I’m not talking 100’s of posts here, but for an SMB type of blog at least build 5-10 posts in draft mode. This way you don’t have to worry about production in the beginning. Be sure that your silo falls in line with your vision.
5. Define your social strategy. The first part of defining a social strategy is choosing which social networks you will be a part of. *Not every business should use all social networks.* Our agency, for example, uses Facebook, Twitter, LinkedIn, Google+, and Instagram. We dabble in a few other social networks, but the ones that truly yield the best results are those. Another example: photo-heavy blogs should utilize Pinterest, Instagram, and Snapchat. A human research firm, however, might want to focus more on LinkedIn.
Once you’ve nailed down which social networks are part of your repertoire, work on building a following and coming up with a content promotion calendar. Come up with a system that works for you.
6. Come up with an email marketing and PPC strategy. You don’t have to go crazy, even sending out 1 email per month is a good start if you have a new blog. Don’t email your list unless you have something to say, or something new to promote. If you have the budget, work on your PPC strategy for promoting your blog. This could just be doing some sponsored posts on Instagram or boosting some posts on Facebook.
7. Link building. Don’t get too impatient with this one, unless you have a super hot topic that goes viral on day one, the links are not going to pour in. There is one proven method for acquiring links while remaining within Google’s Guidelines: write good content and make it easy for people to link to you. You can add a “link to us” at the bottom of your post.
29. Adam Steele
Adam is a builder of things and is best known for his agency link building outsource software Loganix. He also runs a marketing agency and is eager to help others with their marketing/business related questions on his YouTube Show, The Steele Entrepreneur Show. You can check him out at http://loganix.net/ and you can Follow Adam On Twitter here.
The first link I would build would be a guest blog link from someone elses blog. If you don’t already have a built in audience, you have to go find one. The best, non paid way to do this is to offer your time and expertise to blogs that have your expertise. You can go the email outreach route, but I like to romance a girl a little. Become a part of their community first. Interact with them. Share their content. Buy him or her a drink first you know?
When you go for the big ask…
Make sure you have some stellar content already posted somewhere that you can share.
Make sure you’ve got something else, besides content that you can do for them…maybe you will run $50 worth of Facebook Ads to the post.
Make sure you have topics ready to pitch, along with a few general thoughts about the direction you’d go in.
Further, if I was starting a new blog my focus would be on distribution. Who is my audience, where are they hanging out, and how do I get them to share my stuff. Again, become a part of other communities, and do some back scratching. It’s give and take. Find a couple dozen folks that might be interested in beta testing your content. Get in touch with them. Try and create some ownership on their part. Make sure they get something in exchange (a link). Distribution is something I work on before I even have the content. I know who I have in my sights, where I am going to share it, when, etc.
Finally, if I am starting a blog I am not writing my content once piece at a time. I will have a few pieces written and ready to go. That way I am can establish some consistency, and not have to feel the pressure of running out of content. That usually leads to poor quality content, or as I like to say, content for the sake of content.
30. Ben Sailer
Ben is the Blog Manager at CoSchedule. His specialties include blogging, content strategy, SEO, social media, email marketing, and more. When he’s not hard at work helping people create better content, he can be found playing bass guitar, drinking fine beer, and chasing his dog around the house. You can check him out at http://coschedule.com/blog/ and you can Follow Ben On Twitter here.
If I were starting a new blog from scratch (assuming I had already determined that a blog is the best way to connect with my desired audience), the first thing I’d figure out is what I would and would not write about.
If you’re not focused on covering anything in particular, you risk producing aimless content and it’ll be hard to build a reputation as any sort of topical authority.
Starting instead with a clear editorial focus from the beginning can help you establish what you want to be known for, and what your readers can trust you to deliver for them.
31. Sean Smith
Sean is the co-founder of Simple Tiger where he helps startups and other businesses reach new audiences, and create movements of their own. He also has experience in SEO, PR, Content Marketing, & Growth Consulting. You can check him out at http://www.simpletiger.com/ and you can Follow Sean On Twitter here.
I’d say my first goal would be to network well in whatever niche I’m building the blog around and get guest contributors intrigued and invested in what I was doing.
By networking with them I can tap into their audience and exposure to further my blog with their contributions.
This is the fastest way to quickly get some social traction and authority in a new niche.
32. Nicholas Scalice
Nicholas is a growth marketing consultant and the founder of Earnworthy. He helps brands design, automate, and optimize their marketing funnels, in order to earn more traffic, leads, and sales. He holds a number of certifications including the AMA Professional Certified Marketer (PCM) designation, Google AdWords Certification, and the Google Analytics Individual Qualification. He is also an ActiveCampaign Certified Consultant and an Unbounce Partner. You can check him out at http://earnworthy.com/ and you can Follow Nicholas On Twitter here.
The first link building strategy I’d implement would be to ensure that my content can be easily shared, and contains all the proper tags. What does this have to do with link building? Well, if my content cannot be shared easily, or doesn’t look good (with properly-sized images, etc.) when shared via social media channels, I’m not setting myself up for success.
I would recommend using one of the popular WordPress plugins like Yoast (if your blog is on WordPress), and also installing a top-notch social sharing plugin such as Social Warfare. This way you’ll be able to customize your social media posts, and also optimize the open graph tags, Twitter cards, etc.
33. William Harris
William is a growth marketer and founder at Elumynt. He successfully built and lead the marketing team at When I Work, a VC backed SaaS Startup – and in the first 7 months under his leadership, the company grew revenues by 270%. He then moved on to the eCommerce space where he was able to provide double digits lifts to revenue for a large online retailer. You can check him out at http://elumynt.com/ and you can Follow William On Twitter here.
I love linking to great data.
A lot of other bloggers do as well.
The first link strategy I would put in place would be to create some nice visualizations of relevant data (maybe a survey of the SEO tools the professionals prefer or something that makes sense for your audience).
Then I would promote that graphic in all of the relevant communities online, and manually reach out to influencers letting them know about the research.
Ideally I would let them know what to post on their blog, this type of graphic would work well for being a reference.
34. Mike Allton
Mike is a published author and founder of The Social Media Hat blog. He helps business owners with news and information on Social Media, Blogging, Internet Marketing, SEO, Mobile Apps and Technology to help promote and grow their business. You can check him out at https://www.thesocialmediahat.com/ and you can Follow Mike On Twitter here.
When it comes to Link Strategy, I don’t have one.
More specifically, I do not have a specific strategy that includes building specific links from specific sites or publications.
I do, however, have an overall strategy for my content that does include link building. That strategy has always been to create excellent resource-type content that others will naturally want to link to.
It’s important to differentiate that kind of content from other kinds of content like, say, “Thought Leadership” articles which likely get fewer inbound links. Instead, I deliberately create massive guides and articles which thoroughly review a particular topic. I include screenshots, statistics, multimedia, and whatever other value I pack into the post, ensuring that when someone reads it, they’ll think it’s one of the best posts on the subject they’ve ever read.
And those are the posts that people can’t wait to link to. They know that when they’re writing on Facebook Authorship, for instance, they can link to my article which has all of the details, and focus their article on providing the information they’re trying to communicate at that moment.
35. Dom Wells
Dom Wells is the founder of Humanproofdesigns.com where we teaches affiliate marketing strategies and offers a variety of services for affiliate marketers. He also maintains his own portfolio of niche sites so that he can keep up to date with what is, and what isn’t working. You can check him out at https://www.humanproofdesigns.com/ and you can Follow Dom On Twitter here.
The first link I would build is most likely one from Twitter or a Facebook page, so nothing particularly groundbreaking there. However, the first link strategy would be to build brand links and connections. This would be done by commenting on blogs in my niche mostly. The purpose here would be to get some brand links and some diversity in place, but also to start networking with the other bloggers in the space. From there, I’d be looking to get some guest post opportunities or other contextual links.
If I were doing a niche site that I wasn’t so worried about a penalty on, I might do more “paid” link building, but my first links built would still be brand links.
36. Tung Tran
Tung Tran is the blogger at Cloud Living and the creator of AMZ Affiliate Bootcamp which is an online coaching program designed to teach you a proven step-by-step system to build, rank, and profit from Amazon affiliate websites. You can check him out at https://www.cloudliving.com and you can Follow Tung On Twitter here.
I’d totally run a Top Expert campaign. I do this for every new site and it always works like a charm for me. The technique is quite simple. You basically do some research yourself or get a VA to create a big list of all the bloggers and influencers in your niche then you create a roundup post featuring all of them. For each expert, you’ll include a short description and links to their websites or social media profiles. Then you just reach out to them via email and notify them that they were featured in your posts.
Most of the time people will be so happy and flattered that they will share your post without you asking them. If you want to have even better results, create a badge for the roundup and some people will even use it to display on their website.
I’d recommend you to include at least 50 experts in your list so you can get at least a few links. Think about it this way. Assuming the conversion rate is 10%, featuring 50 experts means you can get at least 5 links. Feature 100 and you get 10 links and so on.
And don’t forget that for those who don’t link to you, you can always follow up with them and pitch some guest post ideas. You’ve already built some good rapport so the chance that they will say yes to your pitch is much higher.
37. Greg Rollett
Greg Rollett is an Emmy Award Winning Producer and the founder of Ambitious.com. His mission is to help people to create things that make an impact in the world. He currently hosts Ambitious Live, a cross between Good Morning America and QVC, that teaches you how to start and grow your business so that you can live a more Ambitious Life. His new reality show, Ambitious Adventures, which features business lessons from young entrepreneurs who are changing the world, premiers Spring 2017 on Apple TV. You can check him out at https://Ambitious.com and you can Follow Greg On Twitter here.
The first links I would build back to my blog would come as a result of guest blogging.
I would research and find relevant sites that already have authority in my market and write my best pieces of content for them, linking back to my content in the article, as well as in the author byline.
This serves 2 purposes.
First, it puts me on the radar of the audience that reads this authority site and second, it gets a great link back to my content or landing page to increase my rankings.
38. Gina Horkey
Gina Horkey is a married, millennial mama to two precocious toddlers from Minnesota. Additionally, she’s a professional writer and online business marketing consultant with a decade of experience in the financial services industry. Gina enjoys helping other freelancers gear up to quit their day jobs and take their side hustles full-time via her website. You can check her out at http://horkeyhandbook.com/ and you can Follow Gina On Twitter here.
I’m not going to lie, I’m not overly strategic when it comes to link building…
If I find something useful, I share it. And then tag that person (but only sometimes, LOL) via social media or let them know via email.
This is an area I plan to improve on in 2017 and I’ll be following the same “strategy” I just outlined.
“I’ll scratch your back first… hopefully you’ll scratch mine back. If not, no worries, but I won’t plan to go out of my way in the future” kind of thing?
39. Erik Emanuelli
Erik is the founder of No Passive Income blog. Erik loves to help people with social media and blogging. He loves travelling, and is a certified skydiver. You can check him out at http://nopassiveincome.com and you can Follow Erik On Twitter here.
Definitely building social media profiles.
Twitter is my favorite marketing channel and it gives the opportunity to
add your website (or any other links you want to include in your bio).
It’s easy to create a Facebook or Google Plus page, and get a link
on those profiles too.
I’m also a fan of Pinterest and Instagram and other than sharing visual
appealing content, you can earn a free link there.
People tend to underestimate social media for link building and there are so many
social networks, it would be a shame to not take advantage of the opportunities.
40. Nathan Gotch
Nathan Gotch is the founder of Gotch SEO, a St. Louis SEO agency. He is a globally recognized SEO expert and entrepreneur.He helps business owners with SEO strategies, tools, and information they need to achieve their goals. You can check him out at http://gotchseo.com/blog/ and you can Follow Nathan On Twitter here.
The first step would be to create a keyword-targeted content asset.
I would first identify a target keyword, analyze the top 10 competitors for that keyword, and then create a content asset that is far superior to each of the top 10 results.
After that, I would extract link opportunities from the top 10 competitors using Ahrefs. These would become my link prospects, which I would reach out to and try to secure a link.
Link acquisition is much easier when you are promoting something of tremendous value. So, at the minimum, you want to try to secure at least as many backlinks are the top 10 for any keyword.
If that isn’t enough to push your content asset to the first page, then you will need to do additional link prospecting (and secure additional backlinks that you competitors don’t have).
41. Evgeniy Garkaviy
Evgeniy is am SEO consultant, Adwords certified specialist and blogger. His expertise in online marketing has helped him to be featured on many top blogs. You can check him out at http://Ajipe.com and you can Follow Evgeniy On Twitter here.
The first link building strategy would be expert roundups like yours. It is very good way of getting a new quality links to your site. But to do this you need to be tursted person in the industry. Or you may manually contact people who do expert roundups and ask to be included if possible.
Expert roundups usually well promoted because of the people who contributed. They are more likely to share a post on their social pages and it makes the page even more stronger.
Almost every niche has similar roundups but in SEO & content marketing niche it will be easier. I personally know at least 2 people who do expert roundups on a regular basis.
42. Harris Schachter
Harris Schachter is Content Marketing Manager at a Fortune 200 and owner of OptimizePrime, LLC, a digital marketing agency. You can check him out at https://optimizepri.me and you can Follow Harris On Twitter here.
If I were to start a blog tomorrow, the first thing I would do is (assuming content production was already underway) find existing audiences online who would be interested in it.
Online communities, forums, hashtags, aggregators, influencers, and even other blogs who accept contributions would be the focus.
This is important because once the blog is up and running, you can use what you learn through organic distribution to power your paid distribution, especially Facebook interests.
Only after the focus on content topics, keywords research and audience development (like an MVP persona) is done, would I invest in paid distribution.
43. Jordan Kasteler
Jordan Kasteler is a freelance marketing consultant. His work experience ranges from in-house, consultant, and agency-level positions. Jordan is also an international conference speaker, blogger, and book author. You can check him out at http://www.jordankasteler.com and you can Follow Jordan On Twitter here.
If I were starting a brand new blog I’d make sure to get listed in blog directories.
Generally, directory link building isn’t largely helpful and is low quality but it’s foundational link building you need in the very beginning.
A healthy link profile has a mix of links in various quality to start with the standard of [quality] directories and build from there.
Of course, the best way to get quality and relevant links is to create skyscraper content (i.e. the best content on the topic) and reach out to people to share with them.
44. David Leonhardt
David is the chief SEO and writer over at THGMWriters. He spent much of his time developing strategies to capture the imagination of the media, the public and politicians. He spent the rest of his time writing letters, news releases (press releases), reports, articles and newsletters. You can check him out at http://thgmwriters.com/ and you can Follow David On Twitter here.
A new blog starts out without an audience. If the content is good, a blog can always count on the audience to build links naturally. So building a quick audience is important. That means exposing your content to as many people as possible. There are many ways to do this, but I would start by jumping on co-op social media sharing communities. This exposes your content to other people’s audiences, not just your own 528 Twitter followers. Some of my favorite co-op social media sharing communities are:
These communities cover off a variety of platforms. Twitter is the top platform in each of these communities, but other platforms are included in each of them, as well: Google Plus, StumbleUpon, FaceBook, Pinterest, Tumblr and LinkedIn.
To make this work, you’ll need to have a Twitter following. Therefore, I would focus on building up a Twitter following even before the blog goes live. Start following people, up to 100 a day (maybe start out with just 40 a day, to avoid tripping a Twitter penalty), and many will follow you back. Keep doing this to build up a steadily increasing audience.
45. Janice Wald
Janice is a blogger and published author who loves to help businesses and blogers to improve their blog. She is a blogging and social media coach and you can check her out at http://mostlyblogging.com and you can Follow Janice On Twitter here.
Clearly, if you want to build links to your site, you should have bigger bloggers than you linking to you. However, you can’t just sit around and hope someone asks you to be in an expert interview.
The way you can control the situation is by seeking out those bloggers and offering to guest post for them. The one stipulation should be a link back to your site.
It’s win-win, they get to publish while someone else does the writing. You get exposure to new readers and a link to your site.
How to find those bigger bloggers? You can Google your niche + top blogs. Then see if the admin accepts guest authors. You can make sure they really are a “bigger blog” by checking their Alexa rank at Alexa.com.
46. Jon Haver
Jon is a husband, father, engineer, sports fan and huge geek when it to comes to automating and outsourcing any activity. He has built up around 150 websites and some generate a passive income. You can check him out at http://authoritywebsiteincome.com/ and you can Follow Jon On Twitter here.
For a brand new blog you want to focus on getting contacts and building your brand.
I would use the tried/tested but a little boring strategy of genuine outreach and blog commenting to people active in the space followed up with guest post requests.
I would start blog commenting to get on the bloggers radar and then create an outreach campaign to follow up and build the relationship.
As the relationship grows I would ask the blogger for the opportunity to guest post for them.
47. Justin Cooke
Justin is CMO Founder over at Empire Flippers a website dedicated to helping site owners sell their businesses. Justin is a website broker and he helps save business owners time by weeding out scammers, and putting them in front of legit businesses to buy. You can check him out at http://empireflippers.com/ and you can Follow Justin On Twitter here.
My strategy for linkbuilding on a new blog is really going to depend on the niche. It’s much easier to produce content that’s exciting, shareable, and linkable when we’re talking about entrepreneurship vs. (let’s say) lamp shades.
That being said, I’d likely approach promoting a new blog similarly to what I’ve done with Empire Flippers which has two main points:
1. Create amazing content. What are other people in the niche saying and how can you say it better? What angle can you take that they’re missing? How can you rephrase the best bits of information into a more digestible format?
2. Connect with other content producers in the same/similar niches. If you’re writing guest posts, doing podcast interviews, or joining round-ups on other industry blogs you’ll be driving relevant, in-context links back to your site. These are links that Google loves that will give you the early traction you need to get the ball rolling.
48. Donna Merrill
Donna Merrill is a pro blogger at Donna Merrill Tribe. She blogs about blogging and building an online business. She has authored numerous digital information courses and trainings, is the founder of a blogging membership site, and does private coaching with bloggers and internet marketers. You can check her out at http://donnamerrilltribe.com/ and you can Follow Donna On Twitter here.
If I were to start a brand new blog, I would plan a specific link building strategy.
First, I would make a list of other blogs in my niche that I would want to include in my link-building campaign.
I would rank them in terms of an A, B or C.
My A-list would be comprised of pro bloggers and influencers.
They would have blogs that rank high, and get a consistently high levels of traffic.
B-list blogs would be comprised of those with mid-level ranking and influence.
C-list blogs would be those with lower levels of rank and influence.
I would then make a schedule to visit and comment on blogs from each group, every day for 30 days.
I would try to include blogs that are “CommentLuv” enabled to improve my chances of getting good back-links, but this would not be absolutely necessary.
I would visit each blog every single day, and be sure to share any of their new posts on my social media sites such as Twitter, Facebook and LinkedIn.
If there was no new blog post on a given day, I would dig to find older ones that were pertinent to the interests of my readers.
After doing this for 30 days, I would begin to contact those bloggers I had been targeting in my link-building campaign.
I would note that I’ve become quite interested in their blog because it contains content I find valuable to my readers.
I’d let them know I’ve been sharing their posts on my social media sites, and possibly with my email subscribers if I have any at this point.
Then, I’d seek their reciprocation.
I would mention to them that I have developed a great resource for them to share with their readers.
I’d ask them if they would kindly include it in one of their own blog posts.
I would then link to a blog post that I wrote with resources that I know would be of great value to their readers.
For example, the resources might be something like “the top 5 affiliate sites that can help you build a sales funnel.”
This would be generic enough to interest anybody who wants to develop a sales funnel for their prospects, yet specific enough that it would include precise resources that they could turn to… namely, the 5 top affiliate sites.
Any blogger with readers interested in building sales funnels would be happy to share a link to my blog post detailing these resources.
They would especially be interested in sharing it to reciprocate for my efforts at sharing their content, and because they’d like to make sure I continue to do so.
To make this proposal even more enticing, I would create, or hire somebody to create, an infographic that showed those 5 top affiliate sites.
That way, if bloggers wanted to share my blog post, that would be great.
But if they just wanted to embed the infographic into their own blog, that would be fine too.
Bear in mind that the infographic would link back to my site.
The key to making this work is to create a very good resource post and a very impressive infographic.
So I would spend a lot of time in the creation process before I ever approached anybody.
I’d spend some money to have a professional infographic created if I couldn’t do a top-notch one myself.
I would prepare my resource article and infographic even before I started my blog commenting campaign.
That way, I’d be sure that my outreach efforts would have an end-goal… to build links back to my blog from targeted sites.
49. Jayson DeMers
Jayson DeMers is the founder & CEO of AudienceBloom, a Seattle-based content marketing & social media agency. You can check him out at http://www.audiencebloom.com/and you can Follow Jayson On Twitter here.
I actually wrote a book about this! It’s called SEO Link Building: The Ultimate Step-by-Step Guide. In the book, I outlined the two main “theatres” of link building: manual link building, and link attraction. A good link building campaign starts with a solid on-site content foundation, which is also the foundation of your “link attraction” campaign. Great content attracts great links, and you won’t be able to build any links manually if you don’t have great content to link to.
Manual link building involves guest blogging, primarily. With guest blogging, you reach out to publications and contribute content to them. Within that content, you include links to sources, some of which should be references to content on your own website. For example, you could publish an infographic on your website and then cite specific statistics from it in your other work by linking to it.
So, it all starts with content that’s good enough to attract links — “linkable” content. With that said, if I were to start a brand new blog, my first link building strategy would be to fill it up with at least 10 pieces of amazing, stellar content that’s so unique, valuable, or insightful, that it attracts links and engagements such as comments and shares. I’d be sure to promote my content sufficiently, so it gets the visibility it deserves, then I’d begin a manual link building campaign through guest blogging outreach.
50. Mark Podolsky
Armed with only $3,000, gut-wrenching fear, and absolutely no real estate experience…Mark bought his first few parcels of raw land in 2001. Now he helps people build a massive passive income stream utilizing the safest investment on earth—land. You can check him out at http://thelandgeek.com and you can Follow Mark On Twitter here.
I wouldn’t start a blog…
Fatal error #1…
I would start a podcast, but if I HAD to start a blog the first link building strategy would be a guest blogger on a blog larger than mine for my ideal audience.
Or I would ask bloggers I admire to answer a question that my potential audience would find valuable and then publish the blog and send them the link to the blog to share with their followers to build traffic to my blog.
51. Kulwant Nagi
Kulwant is the founder of Blogging Cage and an Internet Entrepreneur, blogger, writer, affiliate marketer and a world traveller. His blog was started to solve the problems which we as bloggers are facing these days. You can check him out at http://www.bloggingcage.com/and you can Follow Kulwant On Twitter here.
For building a brand new blog and making it super successful, you need a bulletproof blueprint. Being in the industry for 5 years, making a new blog successful is no more a daunting task for me.
The very first thing I would do is, identify the core niche of my blog. Once I identify it, I’ll hunt for the best authority blogs in that niche and find the influencers with whom I am already in touch. Once I identify the authority blogs, I’ll mail the influencers and ask them for giving me an opportunity to write on those blogs.
Let’s say I started a blog on productivity, so my first choice would be LifeHacker.
Guest blogging is a best approach to give a torque to a new blog. I’ll keep on playing with the creative titles to submit on awesome blogs and driving people to my blog by inserting my links in the article body.
So the point is – identify the niche and hunt for the relevancy.
52. Greg Elfrink
Greg Elfrink is the Content Manager for Empire Flippers where he helps to educate the industry on buying and selling online businesses. In addition to that, he also is a lover of literature and when he is not writing blog posts, he is probably moonlighting as a novelist. You can check him out at https://empireflippers.com/and you can Follow Greg On Twitter here.
It can be vague to say create great content, because it’s difficult to measure what’s great. If was I to start a new blog though, I would focus on finding websites that have broken links pointing to old content that isn’t there anymore.
I would then create an awesome piece of content about the same subject, reach out to the site owner to inform that their link is broken but I had written a piece of content they could replace that link with.
Often people are happy to have that link fixed and since you pointed it out to them, they are usually more than happy to replace the broken link with your link.
Outside of broken link building, I’m also a big fan of doing the scholarship model to get .edu backlinks, and it’s a cool link building strategy because it also helps people get better education all the while you’re building good links (usually it is relatively cheap to do this too).
53. Justin Gilchrist
Justin Gilchrist is the UK based cofounder of Optimum Feedback, a platform designed to help businesses increase their footfall and customer loyalty. He was the former co-founder of Centurica, a company acquired in 2015 and the author of Digitally Wed – the complete handbook to help you get to grips with buying an online business. You can check him out at http://optimumfeedback.comand you can Follow Justin On Twitter here.
Like most things related to online business, the magic tends to happen in the areas you can’t see and link-building is no exception. While process driven link building is reliable and highly effective, I’ve seen some of the best links earned due to personal relationships.
This doesn’t mean stalking publishers and bloggers with the sole intent of eventually asking for a link after a few rigid email exchanges! It’s about getting out to conferences, seminars and Meetup groups where likeminded people are and earning their trust by being helpful. Even if that person doesn’t have the platform to offer you what you want, they can often give you a warm introduction to someone that does. Unlike link outreach, even if you fail miserably and make no ‘link-bearing’ connections, you’ve got the experience and learning of the event you attended to fall back on.
If you happen to live in the middle of nowhere, on a remote island (… or in Northern England) where the opportunities for meeting digital people face to face are thin, try forums, masterminds and Facebook groups as a way to achieve the same end goal minus the travelling!
54. Jeremy Rivera
Jeremy Rivera is Nashville’s SEO Guy. With over a decade of experience in the digital marketing industry, he’s a wealth of knowledge in online conversion, SEO and Pay Per Click campaigns. . You can check him out at Http://jeremyriveraseo.com and you can Follow Jeremy On Twitter here.
If I were starting a new blog, my first strategy would be a twist on the usual “round-up” that we’re all quite familiar with seeing executed in the SEO niche and now a few other industries.
Yes, you still do the outreach to find influencers and brands to answer a one or a few questions, but you actually add an incentive to drive links to the process!
Take the contributor’s answer over to Fiverr, https://piktochart.com or https://www.visme.co to turn it into a decent graphic. You then ping back that contributor with your graphic ready for them to publish to their own blog, and hopefully win a link on top of getting their content contribution to your site.
55. Ian Cleary
Ian Cleary is an award winning tech blogger over at Razor Social. As well as this he is also a contributor for Entrepreneur and Social Media Examiner. You can check him out at Http://razorsocial.com and you can Follow Ian On Twitter here.
When you start a blog and you don’t have an audience you need to involve people in your content that do!
Find influencers in your niche and interview them and/or include them in expert posts where you get a tip around a topic relevant to your industry from a group of experts.
This will drive a lot of attention and traffic to your site.
56. Dave Nicosia
Dave is an affiliate marketer and he absolutely loves helping people succeed online. He also provides high end WordPress themes and plugins to help you grow your online income. You can check him out at https://ultimateazontheme.com and you can Follow Dave On Twitter here.
First of all I would not build any links first, as I generally don’t build links to my site, especially until they are packed with a ton of content.
The strategy I would use is this:
- Create 2 – 4 badass pillar content pieces, and conduct keyword research to make sure I’m targeting the proper phrases, and publish them.
- Next I would create 10 – 20 shorter pieces of content that were related to the pillar articles, once again utilizing keyword research to make sure I’m using the best phrases.
- After that I would continue to publish regular blog posts as much and often as possible.
Only after I had at least 50 blog posts published, would I build a few links if I was not getting any traffic and backlinks manually, and I would start out by reaching out to my network asking for easy links form other bloggers, then I would do a round of 25 – 50 blog comments.
Then after that more content, content, content!!
57. Brendan Baker
Brendan Baker helps people transition from doing work they don’t like to building an online business based on their biggest passion. He has created the First 1000 Subscribers course to help people quickly build an audience. You can check him out at http://www.startofhappiness.com/ and you can Follow Brendan On Twitter here.
I would focus on writing 10 epic pieces of content. That’s it. The pieces of content should be highly relevant and targeted to the target audience and should be the best piece of content on the topic on the internet. It should contain links and videos to various sources and other influential websites.
Once these are published, I would outreach to every website or source that I referenced and, if my content is epic enough, they will WANT to share it. This, in turn, will lead to long-term links back to my content.
58. Sean Si
Sean Si is the CEO and Founder of SEO Hacker, an SEO company in the Philippines and Qeryz. A start-up, data analysis and urgency junkie who spends his time inspiring young entrepreneurs through talks and seminars. You can check him out at https://seo-hacker.com/ and you can Follow Sean On Twitter here.
There’s only one real way for me to go: long-term. And that almost always means write 10x content that will perpetually rank. While it’s true that writing and publishing 10x content doesn’t end there, promoting and building some links to it will still be a long-term investment in the sense that the piece of 10x content I wrote will rank perpetually. I’ve done this for some of our articles. Namely:
- How does 301 and 302 Redirect affect SEO? – ranking for the keyword “301/302 redirect SEO”
- The Ultimate Youtube SEO Guide – ranking for the keyword “Youtube SEO”
These get lots of email signups from the pop-ups because people who land on these pages are already eager to download something about the said topic. Not to mention all the backlinks it has earned me through the years!
59. Tor Refsland
Tor has really exploded into the industry with his business Time Management Chef. He is a business coach and digital strategist and you can check him out at http://www.timemanagementchef.com/ and you can Follow Tor On Twitter here.
It depends on your strategy.
A strong first choice is to create an epic roundup post and start connecting with influencers.
My first roundup post generated 20,231 page views in 6 days from a spanking new blog.
It contains the BEST productivity tips from 80 experts.
That being said, a strong second choice would be to create an epic list post.
I wrote a huge list post on how I 20x the revenue in my business by focusing on business coaching.
Normally a list post will take a shorter period of time than roundup post.
However, that was NOT the case for me.
I spent 7 days putting together the GIGANTIC post.
But I guess it was all worth it in the end.
At least the influencers were impressed…
Glen Allsopp from ViperChill wrote:
And Yaro Starak from Entrepreneurs-Journey wrote:
The question is…
…how much HUSTLE are you willing to put into the content that you write?
What Link Building Tactics Do You Like The Best?
Wow… 12,000 words later!
I would like to say a massive well done if you have made it this far. The good news is that you are armed with 54 awesome link building tactics to deploy straightaway.
The main takeaway from this post is that if you provide value, build a relationship and don’t just do things for your own gain, you will build links easily.
If you haven’t downloaded my blog promotion checklist click here or the image below. Get traffic and employ these strategies and you are sure to succeed.